%0 Journal Article %A Kazemi, Ali, Rafie, Hajar, Ansari, Azarnoosh %T The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City) %J Modiriat-e- farda %V 16 %N 53 %P 191-208 %D 2018 %R %U https://rimag.ir/fa/Article/25018