TY - JOUR AU - Ahmadi Zahrani, Maryam AU - sabokro, mahdi AU - Paydar, Sadegh TI - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors JO - Modiriat-e- farda VL - 22 IS - 77 SP - EP - PY - 2024 DO - ER -