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Services Marketing: Integrating Customer Focus across the Firm (5th Ed.). ‎Singapore: McGraw-Hill and Irwin.‎RaminBashirkhodaparastiNasrinNemati2132024295210.66224/mf.37501.21.73.29http://modiriyatfarda.ir/en/Article/37501http://modiriyatfarda.ir/en/Article/Download/37501http://modiriyatfarda.ir/en/Article/Download/37501http://modiriyatfarda.ir/en/Article/Download/37501http://modiriyatfarda.ir/en/Article/Download/37501http://modiriyatfarda.ir/en/Article/Download/37501http://modiriyatfarda.ir/en/Article/Download/37501http://modiriyatfarda.ir/en/Article/Download/37501آذر، ع؛ غلامزاده، ر (1395) مدلسازی معادلات ساختاری: کمترین مربعات جزئی. انتشارات نگاه دانش، چاپ اول. بافنده زنده ،علیرضا ، دانای نعمت آباد، ناصر، (1396). تحلیل ترجیحات مصرف کنندگان درخریدکالای داخلی یا خارجی، با مدلسازی عامل بنیان ، فصلنامه علمی-پژوهشی تحقیقات بازاریابی نوین، سال هفتم ،شماره پیاپی(24)،بهار ،1396. بلوچی، حسین (1398). بررسی نقش مذهب، خصومت و قوم پرستی در تمایل به خرید محصولات خارجی مصرف کنندگان تهرانی؛ با نقش تعدیل گری قیمت محصول. مجله مدیریت کسب وکارهای بین المللی ، سال دوم ،شماره سوم ،پاییز 23،1398-1. چراغی ، سجاد (1400). بررسی تاثیر گرایشات قومی- سیاسی بر رفتارخرید مشتریان، فصلنامه رویکردهای پژوهشی نوین درمدیریت و حسابداری ، سال پنجم ،شماره 52 ،بهار 1400، جلد اول،75-63. خادمی ، ابراهیم ، میرزایی ، وحید (1398). بررسی رابطه کیفیت خدمات بر بازاریابی دهان به دهان با نقش میانجی گری وفاداری مشتری (موردمطالعه: شعب بانک تجارت استان خراسان شمالی). فصلنامه رویکردهای پژوهشی نوین درمدیریت و حسابداری ، سال چهارم ،شماره 35 ،تابستان1399جلد پنجم،76-54. منابع خارجی: Acikdilli, G., Ziemnowicz, C., & Bahhouth, V. 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