per1مدیریت فردا2228-60472228-60472024-0211articlemahshid soleimanimahshid552@gmail.com1Sayed Mousa Khademism.khademi@pnu.ac.ir2Ali Shahnazari DorchehShahnazari@pnu.ac.ir3سعید عبدالمنافی s.abdolmanafi@pnu.ac.ir4Ph.D. Candidate , Department of Management, Payame Noor University, Tehran, IranAssistant Professor, Department of Strategic Management, Payam Noor University, Tehran, Iran. Assistant Professor, Department of Management, Payame Noor University, Tehran, Iran.Assistant Professor, Department of Management, Payame Noor University, Tehran, Iran. The present study aims to identifying and leveling the factors affecting the fundamental competence of human resource managers. The research method is mixed (qualitative-quantitative) and descriptive-survey. In this research, firstly, the factors affecting the fundamental competence of human resource managers related to transportation startups have been identified based on the literature, research background and interviews with experts. In the next step, the validation of the payment factors out of 12 cases, 6 factors using the fuzzy Delphi method. It has been confirmed in two stages. In the next stage, the leveling of the factors was done with the interpretive structural modeling method, and finally, the impact of the factors was measured with the path analysis method. Therefore, based on the fuzzy Delphi results, the coefficient of difference between the de-fuzzy average of the approved factors in two stages of the survey, 6 factors were approved, which include organizational culture, organizational vision and strategy, rules governing the organization, information technology, education and Organizational knowledge management and organizational communication. Then, using the interpretive structural model method, these factors have been leveled. The results of this method show that the most effective is related to the laws governing the organization, vision and organizational strategy, and the most effective factor includes training and management of organizational knowledge and organizational communication. The results of the path analysis also confirmed the relationships between the factors. http://modiriyatfarda.ir/Article/40283fundamental competency urban transport online service businesses Interpretive structural modelingper1مدیریت فردا2228-60472228-60472024-0211articleَAbolfazl Dehghani firoozabadia.dehghani@meybod.ac.ir1Alireza Asadzadeh firoozabadifirooz_680@gmail.com2vajiheh andalib ardakaniandalibv.1388@gmail.com3meybod UniversityYazd universityUniversity of Yazd The present study aimed to evaluate the effects of sustainable marketing with the customer equity approach on consumer behavior and organizational performance. In this study, a mixed approach (qualitative and quantitative) was applied due to the study’s nature, and the need to identify variables. In the qualitative section, the categories and components of sustainable marketing with customer equity, consumer behavior, and organizational performance were identified via interviews conducted with experts and grounded theory. The results led to the recognition of six main classes and 13 categories. Grounded theory was followed by the validation of the categories identified using the Fuzzy Delphi technique and experts’ opinions. The categories identified in the qualitative section were entered into the quantitative section as the main variables. In the quantitative section, the effect of sustainable marketing with the customer equity approach on consumer behavior and organizational performance was evaluated using the PVAR model for nine detergent companies between 2010 and 2019 and the variables identified in the qualitative section. According to the results of the study, sustainable marketing with the customer equity approach had an insignificant effect on consumer behavior and organizational performance in the detergent companies of Iran. The results indicated that only customer equity and the environmental dimension of sustainable marketing effectively affected consumer behavior. On the other hand, only customer equity and economic dimension of sustainable development properly affected organizational performance. http://modiriyatfarda.ir/Article/42876Sustainable Marketing Customer Equity Consumer behavior Organizational Performanceper1مدیریت فردا2228-60472228-60472024-0211articleMasoume Ghafari CharatiGhaffari1982@gmail.com1Alireza RoustaAliRezaRousta@yahoo.com2farzad asayeshfarzad.asayesh@gmail.com3Nader GharibNavaz N.gharibnavaz@gmail.com4Ph.d student in Business Management, Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Tehran, IranAssistant Professor, Department of Business Management, Shahr-e-Qods Branch, Islamic Azad University, Shahr-e-Qods, IranAssistant Professor, Business Management Department, Shahr-e-Qods Branch, Islamic Azad University, Tehran, IranThe final goal of the research is to provide a model for joint branding according to the structure of modern banking in the modern era of Iran, so that it can cover the growing needs in the field of modern and digital banking. In this research, in order to achieve the joint branding model, the qualitative method of foundation data theory has been used, and the main basis for collecting information in this method is to conduct semi-structured interviews with knowledgeable people and active experts in the desired subject area. The sampling used in this article was theoretical sampling. After conducting interviews with active experts in the field under study and collecting field information, the codes obtained in different sections were analyzed and analyzed, and after three steps of open, central and selective coding, the final model was obtained by the researchers of this article. . The final model consists of the sum of the central category, causal conditions, intervening conditions, strategies and finally, the consequences and results of joint branding. Each of these conditions and factors that make up the model have variables and categories that pay attention to them to achieve the ultimate goal of joint branding. The model created in this research can provide a deep insight into the development of a modern and intelligent banking system in the era. Provide digital technologies.http://modiriyatfarda.ir/Article/45227Word Co-branding Word Modern Banking Word Foundational data theoryper1مدیریت فردا2228-60472228-60472024-0211articleAlireza Zamani alireza.zamani198@gmail.com1 Kambiz Jalali Farahani,jalalii.kambiz@gmail.com2 Nasrin Akhondi akhondinasri@gmail.com3 Mahmoud Samiei Nasr,dr.samieinasr@gmail.com4PhD student, Department of Industrial Management, Faculty of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran.Assistant Professor, Department of Industrial Management, Faculty of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran.Assistant Professor, Department of Mathematics, Technical and Engineering Faculty, South Tehran Branch, Islamic Azad University, Tehran, IranAssistant Professor, Department of Business Management, Faculty of Management and Accounting, South Tehran Branch, Islamic Azad University, Tehran, Iran.The current research was carried out with the aim of designing and validating the national brand promotion model in the field of exporting industrial goods and services in Iran. The current research is an applied-developmental research in terms of its purpose, and it is considered a cross-sectional survey research from the point of view of the method of data collection. The community of participants in the qualitative section includes managers of the Iran Trade Development Organization, who have sufficient experience in the field of exporting goods and industrial services. Sampling was done with a targeted method and theoretical saturation was achieved with 17 interviews. In the quantitative part, the point of view of 343 people who are active in the export of oriented culture affect international branding. The infrastructure of international communication in the country provides the necessary platform and the challenges of export sanctions play the role of an interventionist. Finally, improvement strategies in the field of export of goods and industrial services lead to the promotion of the national brand. It was also shown that the index of creating and improving the country's brand image in the world with a weight of 0.1233 in the first priority, the index of increasing foreign exchange to the country with a weight of 0.1131 in the second priority and the index of stability in decision-making, legislation and macro policies with a weight of 0.912 0/0 are in the third priority.http://modiriyatfarda.ir/Article/45469national brand implementation improvement strategies export of industrial goods and servicesper1مدیریت فردا2228-60472228-60472024-0211articleRoya Cheshmikhaniroya.khani64@gmail.com1Mohammadali Afsharkazemim_afshrkazemi@iauec.ac.ir2Abbas Toloei Eshlaghy tolouei.research@gmail.com3Ezattollah AsgharizadehASGHARI@UT.AC.IR4PhD student in Industrial Management, Islamic Azad University, Faculty of Science and Research, Tehran, IranAssociate Professor of Industrial Management, Islamic Azad University, Science and Research Unit, Tehran, IranFull Professor of Industrial Management, Islamic Azad University, Faculty of Science and Research, Tehran, IranAssociate Professor of Industrial Management, University of Tehran, Tehran, IranGranting facilities is an important part of every bank's operations. This part of banking activities is economically important. With its operations, banks can provide the transfer of resources from those that have directly invested to those who need money, this repayment makes another people use these resources. Failure to repay facilities on time will cause the bank's resources to stagnate and in the long will cause the country's economic recession. It is important to monitor the correct allocation of resources because if bank resources are used and unfounded payments are made, the banks will not be able to pay the depositors and will become bankrupt. By examining the researches in the field of banking, it was found that most of the researches have focused on the optimal combination of the investment portfolio in the capital market, and less researchers have paid attention to the discussion of the optimal combination in the money market. Most of the researches that used operational and statistical research methods were related to industrial issues, and less in financial issues and operational research discussions were used. In the optimal portfolio of the combination of facilities or investments, mostly the genetic algorithm has been used and less than other fuzzy methods have been used in the conditions of uncertainty. Therefore, in this research, the improvement of facility payment modeling has been addressed by using convolutional neural networks and CNN-LSTM modeling.http://modiriyatfarda.ir/Article/45537Facilities Data Mining Clustering Deep Learning Convolutional Neural Network CNN-LSTM.