per1مدیریت فردا2228-60472228-60472025-0623807894article seydhe Nasim mousavimousavi58@yahoo.com1mahta joodzadehmahta_joodzadeh@yahoo.com2Elahe maneshdaviElahe.maneshdavi@stu.malayeru.ac.ir3amin hasanvandhasanvand.amin@lu.ac.ir4Assistant professor department of management institute for Higher education, ACECR ,khouzestanphd student of Human Resource Management, Department of Business Administration, Faculty of Economics and Administrative Sciences, Lorestan University, Khorramabad, IranAssistant Professor, Department of Political Science and Law, Faculty of Literature and Humanities, Lorestan University, Khorramabad, Iran<p>The purpose of the research: according to the science of organizational behavior, the personality of employees and its characteristics can affect the productivity and performance of employees. Therefore, the present study was conducted with the aim of investigating the effect of personality traits on employee productivity with the mediating role of cyberloafing. Methodology: This research is based on practical purpose and descriptive-survey in terms of method. The statistical population of the research is the employees of the government organizations of Lorestan province, considering that the size of the statistical population is limited and specific, Cochran's sampling formula was used to determine the sample size, and at the 95% confidence level, the sample size was determined to be 384 people. Available sampling methods were selected. Findings: In the present study, standard questionnaires were used to collect information, and their validity and reliability were confirmed by content validity method and Cronbach's alpha. Structural equation modeling method and PLS software were used to test hypotheses and analyze data. Conclusion: The research findings showed that personality traits have a positive and significant effect on employee productivity, and personality traits have a positive and significant effect on cyberloafing. On the other hand, cyberloafing has a negative and significant effect on employee productivity. Finally, it can be said that cyberloafing does not play a mediating role in the relationship between personality traits and employee productivity.</p>http://modiriyatfarda.ir/Article/44964Personality traits employee productivity cyberloafing governmentorganizationsLorestan province per1مدیریت فردا2228-60472228-60472025-0623802338articlemohammadhossein kabgani, mh.kabgani@pgu.ac.ir1Fakhriyeh Hamidianpourhamidianpour@pgu.ac.ir2fatemeh fuladifatemeh.fuladi79@gmail.com3استادیار، گروه مدیریت بازرگانی، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر، ایران3. Master's student, Department of Business Administration, Faculty of Business and Economics, Persian Gulf University, Bushehr, Iran.<p>Objective:The main goal of this research is to analyze the skills needed by human resources to adapt to the developments of the fourth industrial revolution. Methodology:In this research,first, the literature and background in the field of developments of the fourth industrial revolution and the required skills of human forces are examined,and then,using the opinions of experts and company managers,a set of skills needed to adapt to the developments of the fourth industrial revolution is identified.After the skills are identified,the affectiveness and influence relationships between these stimuli are investigated using the Fuzzy Cognitive Mapping (FCM) technique Conclusion:The results of this research are vital for helping to predict and manage the current manpower transition and adapting to the changes of the technological revolution. To ensure the achievement of this vision, managers must act more accurately and quickly in understanding the ongoing changes and being aware of their collective responsibility to guide their businesses and communities in this transformative moment. Originality: In this research,an attempt has been made to examine innovation from three aspects:theoretical, technical and practical gaps,which can be mentioned as the strengths of the current research compared to other researches. From a theoretical point of view,it has been tried to conduct a relatively comprehensive study of fourth generation human resources . Also, from the technical point of view,the current research is innovative by focusing on using fuzzy logic with structural modeling approach. Finally, it has been tried to reduce the practical vacuum of previous researches in this field by providing effective suggestions.</p>http://modiriyatfarda.ir/Article/46216Fourth industrial revolution human resource management fourth generation human resources skills fuzzy cognitive map.per1مدیریت فردا2228-60472228-60472025-0623803956articleamin malekpouraminmalekpour020@gmaiil.com1sseed mirsaeedmir63@yahoo.com2Masters; Business Management Department of Electronic Commerce, Faculty of Literature and Human Sciences, Islamic AMasters; Masters; کارشناسی ارشد؛ MSc; کارشناسی ارشد; master's degree; Business Management Department of Electronic Commerce, Faculty of Literature and Human Sciences, Islamic Azad University, Khorramabad Branch,zad University, Khorramabad Branch,. Department of Business Managment Khor.C. Islamic Azad Unvirsity Khorramabad, Iran<p>Objective: This research was conducted with the aim of investigating the relationship between neuromarketing and electronic word-of-mouth advertising with the immediate purchase behavior of customers in Refah chain stores in Khorramabad city. Methodology: The research method was descriptive and in terms of correlation type and applied in terms of purpose. The statified population of this research includes customers of chain stores in Khorram Abad city. The sample size of 384 people was determined in 1402; which were selected by simple random sampling method. The data collection tool was standard questionnaires. To analyze the data, the Kolmogorov-Smirnov test, Pearson correlation test, and stepwise regression analysis were used using spss version 19 statistical software. Conclusion: The results showed that there is a positive and significant correlation between the dimensions of neuromarketing and impulse buying behavior, as well as a positive and significant correlation between word-of-mouth advertising and impulse buying behavior Originality: Among the dimensions of neuromarketing, the ethical dimension has the ability to predict immediate purchase behavior he results showed that there is a positive and significant correlation between the dimensions of neuromarketing and impulse buying behavior, as well as a positive and significant correlation between word-of-mouth advertising and impulse buying behaviormpulse buying behavior tion tool was standard questionnaires. T</p>http://modiriyatfarda.ir/Article/46263neuromarketing electronic word-of-mouth advertising impulse buying behaviorper1مدیریت فردا2228-60472228-60472025-0623805774articleفتانه یاراحمدیf.yarahmadi@malayeru.ac.ir1mah noosh filimehnoosh.feily@gmail.com2<p>Purpose: The current research aims to measure the customer's perception of the service quality of Kermanshah National Bank to examine its effect with regard to the mediating role of satisfaction on the customer's citizenship behavior and to provide solutions for its successful application to this bank. Methodology: The current research is a descriptive-survey type of research in terms of practical purpose and in terms of data collection, and considering the topic, nature and hypotheses of the research, the research method is correlational. The random sampling method is simple. Research findings: The tool used in this research to collect data is a questionnaire. The intended community is all the customers of National Bank of Kermanshah. The sample size was based on the minimum sample determination method by Barclay et al. (1995) in PLS software, 381 people were selected and the questionnaire was distributed among them. Structural equation method and pls software were also used for data analysis. Conclusion: The results indicate that service quality has a significant positive effect on customer satisfaction and ultimately on their citizenship behavior. In other words, by improving the quality of the services provided by the bank, the satisfaction of the bank's customers will increase, and as a result, the citizenship behavior of the customers will also improve. Therefore, it can be concluded that focusing on the quality components of the services provided (creating confidence, building trust, empathy, responsiveness and tangibility) will lead to satisfaction and citizenship behavior among its customers. Originality: This article is taken from the thesis of Mrs Mehnoosh Feily</p>http://modiriyatfarda.ir/Article/50818service quality customer satisfaction customer citizenship behavior.per1مدیریت فردا2228-60472228-60472025-0623807595articleHadi Azarpirah.a.5924@gmail.com1saeed safarisafari@shahed.ac.ir2Amin Habibiradahabibirad@yahoo.com3<p>Development of open innovation in the organization, primarily requires determining the position of the organization in the spectrum of opennes. For this purpose, a framework and measurement tool is required. In this research, after reviewing the literature a measurement framework for open innovation was developed and applied by questionnaire and best&ndash;worst method. This quantitative measure combines the values of both dimensions and depth for each of the three inbound, outbound and Coupled innovation into a single measure. The results showed that the combined gained the most weight and inbound and outbound innovation are in the next priorities, respectively. In spite of the high weight of combined, the company has received low scores in this aspect, which leads to low score in open innovation. The analysis of scores shows how the company can plan to strengthen and develop an open innovation approach. For example , with greater focus on the implementation of innovation related initiatives such as " strategic alliance " or " creating or exploiting the networks " to enhance open innovation scores and exploit the advantages of open innovation.</p>http://modiriyatfarda.ir/Article/50833open innovation Inbound open innovation Outbound open innovation Coupled open innovation measuring open innovation best – worst method.per1مدیریت فردا2228-60472228-60472025-06238096111articleMohammad Fathianfathian@iust.ac.ir1Mahla Pourheidari mahla.pourheidari@gmail.com2Professor, Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran. IranMaster's student, Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran.<p>Objective: Gamification is a comprehensive term for using game elements in systems with a non-game environment with the aim of increasing the motivation of users and thus increasing the efficiency of the systems. In various studies, the effectiveness of gamification in educational environments has been confirmed, however, there is little research on the importance of students' characteristics, such as demographic and personality characteristics, in the design of gamified educational environments. The purpose of this research is to investigate the effect of the motivational mechanics of gamification on the promotion of various educational components based on the personality and demographic characteristics of the students. Methodology: The present research is an applied and survey type research. The research community is the first secondary school students of the ninth grade of Shahrood city. Conclusion: Based on the preferences reported by the students, it was determined that in the components of learning and discipline, students with different personality and gender characteristics will be more attracted to what kind of motivational mechanisms of gamification and thus improve their performance. It is necessary for managers of educational environments and teachers to use gamification technology according to the personality of students and also pay attention to their demographic characteristics. Originality: Gamification has a great effect in improving the efficiency of educational environments and the learning process. In this regard, it is particularly important to examine the intensity of the impact of gamification mechanics on different students.</p>http://modiriyatfarda.ir/Article/51906Gamification Educational environment management Demographic-personality characteristics per1مدیریت فردا2228-60472228-60472025-062380112137articledavod shafieipoord.shafieepur@pnu.ac.ir1seyyed reza mousavi zadehmousavi_r@pnu.ac.ir2akbar bahmanibahmani@pnu.ac.ir3Department of Public Administration, Payam Noor University, Tehran, IranDepartment of Business Administration, Payam Noor University, Tehran, IranDepartment of Public Administration, Payam Noor University, Tehran, Iran<p>The present study is a developmental research in terms of its results and an applied research in terms of its purpose. For this purpose, first, by examining the theoretical and theoretical foundations of the research, the main and secondary components and indicators affecting social capital were identified, and based on the deductive approach, an attempt was made to confirm the research indicators and components through the content analysis method, then based on the structural-interpretive modeling method, the factors affecting social capital were designed. The information collection tool in the qualitative section was based on the critical evaluation method and the review of similar articles and research, which was designed using the scoring of social capital components based on creativity and efficiency through a scoring checklist and the content analysis method was carried out. For this purpose, according to previous coordination, the designed scoring checklists were provided to the panel members (experts). The participants in the first part, namely content analysis, were 15 management specialists at the university, and in the second part, in order to design a structural-interpretive model, 15 experts in the subject under discussion were used to respond to the designed questionnaire. In the quantitative part of the research, after confirming the research components in the qualitative part, the impact of the confirmed indicators and identified sub-components on social capital was examined and tested through a researcher-made questionnaire.</p>http://modiriyatfarda.ir/Article/52879Social capital creativity efficiency university.