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    Issue 83 , 83   Vol 24 Summer 2025
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    OpenAccess
    • List of Articles Custom

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Satisfaction survey and Solutions to make customer satisfaction of Regional Water Company Approach to water conservation (Area of study: Khorasan Razavi)
        مریم  حسن نژاد ناصر شاهنوشی حجت  هریوندی
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Decreasing of gap between service quality in direction of increasing of customers, stabilized value with assistance of SERVQUAL model
        مصطفی کاظمی سعیده  فنودی
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - The relation between organizational learning culture and customer satisfaction: The mediating role of job satisfaction
        مهدی  حقیقی کفاش زهره  دهدشتی شاهرخ حسن  غریبی
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
        میرزا حسن  حسینی رومينا  فرهادي نهاد
      • Open Access Article
        • Abstract Page
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        5 - Identify factors affecting Internet Banking Service Quality Case Study: Mellat Bank customers
        maryam akhavan مجید باقری
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Impact of Customer’s Emotion upon Product Features with Kansei Engineering Approach
        gholamreza hashemzade khorasegani Mohammad Reza Bahrami
      • Open Access Article
        • Abstract Page
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        7 - The effect of good character of managers on organizational commitment of employees (Case study: Islamic Republic of Iran’s Customs Administration)
         
      • Open Access Article
        • Abstract Page
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        8 - The Role of Agile Manufacturing in Improving Organizational Productivity
        gholamreza hashemzade khorasegani Mohammad Reza Bahrami
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 -  Survey the effect of market orientation on Business performance using the model of Harrison and walker
        علی اکبر  جوکار نبی الله  نجاتی زاده
      • Open Access Article
        • Abstract Page
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        10 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
        شادی پارسایی منش Ali Bonyadi Naeini
      • Open Access Article
        • Abstract Page
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        11 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
          zahra ameri
      • Open Access Article
        • Abstract Page
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        12 - Providing a New Method for Customer Satisfaction Data Analysis (Case Study: Automotive Industry: Logan Car)
        mahnaz ebrahimi sadr abadi ali mohammad kimiagari seyed mahdi seyed esfahani
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - Proposing a model for evaluating the Customer Satisfaction Index (CSI) in the field of Information Technology (case study: The ICT guild organization companies in Tehran)
        Milad Kolagar Daroonkola  
      • Open Access Article
        • Abstract Page
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        14 - The Effect Of Customer Knowledge Management Performance With Moderating Role Of Innovation Capability In Insurance Industry : A Case Study On Alborz Insurance Company
        nasrin talaeefard Farhad Sanjarifard nader salehi
      • Open Access Article
        • Abstract Page
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        15 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
        وجیهه  هوشیار Mohammad rostampour
      • Open Access Article
        • Abstract Page
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        16 - The effect of risk and resources on Firm's growth strategies in high tech industries
        mohsen Parsajam   Bahman Hajipour Esmaeil Fadaei Nejad
      • Open Access Article
        • Abstract Page
        • Full-Text

        17 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
        sahar mashhadi Tahmours  Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour
      • Open Access Article
        • Abstract Page
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        18 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
        mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر  جوکار Farzane sadat hosseiny
      • Open Access Article
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        19 - Investigating the relationship between customer satisfaction and customer complaints and trust in the municipality of Tehran
        hamidreza fouladgar abbas saghaee
      • Open Access Article
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        20 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
        jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi
      • Open Access Article
        • Abstract Page
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        21 - Factors Affecting Customer Participation in the New Product Development Process: Case study of food industry of Mazandaran province
        khorshid forughinia ali akbar Jowkar Mohammad Mahmoudi Maymand mirza hassan hosseini
      • Open Access Article
        • Abstract Page
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        22 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
        kamran jalilian kameleh nasiri
      • Open Access Article
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        23 - Investigating the behavior of bank customers after the merger of branches with the development of a cluster analysis model; Case Study: Mellat Bank
        رضا قسمتی
      • Open Access Article
        • Abstract Page
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        24 - Analyzing influential factors on non-oil export development in terms of risk in Iran’s Custom Administration
        Maryam  Tanabandeh Sanjar Salajegheh
      • Open Access Article
        • Abstract Page
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        25 - Social media and value creation: the role of interaction satisfaction
        Seyed Amir Hossein Madani Abolfazl Danaei gholamreza jandaghi
      • Open Access Article
        • Abstract Page
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        26 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
        Yazdan Shirmohammadi Ramadan  Gholami Awati Maryam  Mohammadi Moghaddam
      • Open Access Article
        • Abstract Page
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        27 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
        hamid reza masoudi
      • Open Access Article
        • Abstract Page
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        28 - Comprehensive Design Of Empowering Human Resources Using Knowledge Management (Case Study I.R.I Customs)
        محمد سعید  پوررضا mohamadAli sarlak Ali Jamshidi
        20.1001.1.22286047.1401.71.71.2.9
      • Open Access Article
        • Abstract Page
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        29 - Investigating the Relationship between Knowledge Management Processes and Factors Affecting Human Resources Empowerment
        mohammadsaeed POUR REZA mohamadAli sarlak Ali Jamshidi
        20.1001.1.22286047.1400.20.69.3.9
      • Open Access Article
        • Abstract Page
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        30 - Investigating effect of front-line of employees’ competences on customer satisfaction with the role of moderating situational conditions (case of study: hypermi of store mashhad
        وجیهه  هوشیار Seyede farnaz Ahmadi saeed
      • Open Access Article
        • Abstract Page
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        31 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
        seyedhamid Ghoreishi seyedalireza ebrahimi
      • Open Access Article
        • Abstract Page
        • Full-Text

        32 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
        seyedalireza ebrahimi seyedhamid Ghoreishi
        20.1001.1.22286047.1400.20.67.12.4
      • Open Access Article
        • Abstract Page
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        33 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
        Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
        20.1001.1.22286047.1400.20.68.1.5
      • Open Access Article
        • Abstract Page
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        34 - Designing an evaluation model of the effective factors on customers’ satisfaction with a system dynamics approach in the ceramic tile industry of Yazd province
        amir ehsan Ishaqiyeh Firouzabadi
      • Open Access Article
        • Abstract Page
        • Full-Text

        35 - Investigating the effect of Servicescape on Customer Dysfunction Behaviors respect to the Moderating Role ‎ of Customer Vulnerability
        Alireza Rajabipoor Roghaye  Quchani Maryam Ahmadi Zahrani
        20.1001.1.22286047.1401.21.73.1.2
      • Open Access Article
        • Abstract Page
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        36 - Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
        Ramin Bashirkhodaparasti Nasrin Nemati
        20.1001.1.22286047.1401.21.73.2.3
      • Open Access Article
        • Abstract Page
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        37 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
        Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        38 - Investigating the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment
        elahe Maneshdavi seyed mehdi mirmehdi فتانه یاراحمدی
      • Open Access Article
        • Abstract Page
        • Full-Text

        39 - Proposing a model of customer retention through value co-creation in service projects
        Ali Asghar Tashakkori Fereshteh Lotfizadeh Homa Doroudi
      • Open Access Article
        • Abstract Page
        • Full-Text

        40 - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors
        mahdi sabokro Sadegh Paydar Maryam Ahmadi Zahrani
      • Open Access Article
        • Abstract Page
        • Full-Text

        41 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
        َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani
      • Open Access Article
        • Abstract Page
        • Full-Text

        42 - The Impact of Perceived Service Quality on Customer Citizenship Behavior of Kermanshah National Bank According to the Mediator Role of Customer Satisfaction
        فتانه یاراحمدی mah noosh fili
      • Open Access Article
        • Abstract Page
        • Full-Text

        43 - The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry
        Mohammad Zarei Mahmoudabadi
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