per1مدیریت فردا2228-60472228-60472022-112069135158articleommolbanin gilanomgilan2012@gmail.com1bagher sarokhanisarokhani@ut.ac.ir2seyedmohamad seyedmirzaeiseyedmirzaei@yahoo.com3PhD student in Sociology, Science and Research Department, Islamic Azad University, Tehran, IranProfessor, Department of Sociology, Islamic Azad University, Science and Research Branch, Tehran, IranProfessor, Department of Demography, Islamic Azad University, Faculty of Science and Research, Tehran, IranThe Social Security Administration, as the largest provider of social security in the country, is constantly interacting with the internal and external environment. Therefore, understanding this process leads to a kind of programming based on a realistic view of the dimensions of organizational performance. The purpose of the present study is to provide a structural model of organizational performance dimensions based on environmental changes and opportunities, threats and weaknesses in the organization. This research is based on data type, quantitative and purpose, applied research and method, descriptive correlation and specifically structural equation model. The statistical population of the present study are experts of the Social Security Organization with 13 people and the employees were selected according to the 9 variables observed in the model. Allocation of coefficient 30 with more than 300 estimates in a simple random method was done with equal chance. SPSS software analysis methods and statistical tools have been used to analyze the research data. The results show that the paths of opportunities, strengths, weaknesses and threats have a significant and direct effect on organizational performance and also the values obtained from the coefficient of determination indicate a significant level of effect, which has the greatest effect on strengths and the least effect. http://modiriyatfarda.ir/Article/26759Organizational Performance Opportunities Threats Weaknesses Strengths Social Securityper1مدیریت فردا2228-60472228-60472022-112069145230articleAli Nemati ali_nemati48@yahoo.com1Hojjat Taheri Goodarzih_taheri47@yahoo.com2 Parvaneh Gelard p_gelard@yahoo.com3Yadollah Abbaszadeh Sahroun marandya@yahoo.com4Department of Public Administration, South Tehran Branch, Islamic Azad University, Tehran, IranAssistant Professor, Department of Management, Borujard Branch, Islamic Azad University, Borujard, IranThe present research aims at designing a comprehensive personal productivity assessment model for the personnel in the banking industry, which has been conducted with a combined (qualitative-quantitative) method. Objective sampling method has been employed for the research where a number of university elite and experts as well as managers of the banking industry were elected as samples. Semi-organized interviews and closed-ended questions were used as the first and second stages of data collection. The method of analysis in the qualitative section was inductive thematic analysis and in the quantitative section was structural equations modeling, and the results of the research in the qualitative section is indicative of identifying 377 meaningful concepts or propositions resulting from 110 interview texts; however, taking into account the notion of concentration, the meaningful concepts and propositions were reduced to 137 primary themes. Further on, 15 subsidiary themes and 3 levels of main themes were identified. For the quantitative section, a structural pattern was presented for the correlation among the components which depicted that from among the 15 components constituting the personal productivity of the personnel in the banking industry, the highest ratio belongs to social intelligence with the value of 0.82 and the lowest ratio goes for professional competency wit the value of 0.49http://modiriyatfarda.ir/Article/26765Personal Productivity of the Personnel Inductive Thematic Analysis Banking Industry per1مدیریت فردا2228-60472228-60472022-1120693160articlemohammadsaeed POUR REZASaeed.pourreza@yahoo.com1mohamadAli sarlaksarlak1@yahoo.com2Ali JamshidiAli100189@yahoo.com3Doctorate student in public administration, majoring in human resources. Payam Noor university. Tehran. IranProfessor of Management Department. Payam Noor university. Tehran. IranAssistant professor of management department. Payam Noor university. Tehran. IranSummary Human resources are the most valuable resources of an organization that collect and store in their minds as experiences, experiences, trends, solutions, initiatives, etc. as a knowledge base. When this knowledge was implicitly and explicitly taken out of the hands of the organization and managed, It can be fruitful and can help achieve organizational goals. This happens during the knowledge management process. The process of identifying, producing, disseminating, integrating, and applying the right knowledge at the right time by the right person in the knowledge management organization. This article attempts to describe and define knowledge management and the relationship between knowledge management and human resource empowerment while explaining the impacts of knowledge management on human resource empowerment. Summary Human resources are the most valuable resources of an organization that collect and store in their minds as experiences, experiences, trends, solutions, initiatives, etc. as a knowledge base. When this knowledge was implicitly and explicitly taken out of the hands of the organization and managed, It can be fruitful and can help achieve organizational goals. This happens during the knowledge management process. The process of identifying, producing, disseminating, integrating, and applying the right knowledge at the right time by the right person in the knowledge management organization. This article attempts to describe and define knowledge management and the relationship between knowledge management and human resource empowerment while explaining the impacts of knowledge management on human resource empowerment. http://modiriyatfarda.ir/Article/26804Keywords Customs Empowerment Human Resources Knowledge Knowledge Managementper1مدیریت فردا2228-60472228-60472022-112069313328articleomid golshan taftiomidgolshan87@yahoo.com1Seyed Haidar Mirfakhradinimirfakhr@yazd.ac.ir2Yazd UniversityGiven the increasing regulation and requirements of governments and the general public's awareness of environmental protection in the present age, organizations seeking to preserve their survival cannot ignore environmental issues. Given the environmental pollution that is present in the steel industry, ways of assessing and addressing environmental problems and reducing pollution must be reviewed. The purpose of this study was to identify the environmental indicators of performance excellence model in the steel industry using a Meta- Synthesis qualitative approach. Using a Meta- Synthesis sample of 40 articles, the research sample was identified and content analysis, categories, concepts and codes extracted. The Shannon entropy method was determined. The results of data analysis showed that EFQM environmental performance excellence model environmental indicators related to green leadership (3 components), green strategy (5 components), green staff (3 components), partnerships and green resources (5 components), processes, products and green services (8 components), customer green results (2 components), employee green results (4 components), community green results (3 components) and business green results (3 components) are the most important environmental factors in the steel industry are considered. Indicators such as adhering to environmental policies, green process planning, and use of up-to-date technologies, staff training, and recycling are the most important factors in implementation.http://modiriyatfarda.ir/Article/26815Environmental IndicatorsPerformance Excellence ModelMeta- SynthesiShannon EntropySteel Industryper1مدیریت فردا2228-60472228-60472022-112069119134articleMojtaba Rafeeimjtb_rf@yahoo.com1Latifeh EbrahimiEbrahimi@yahoo.com2Associate Professor, Department of Public Administration, Payam Noor University, Tehran, IranMaster's degree in Public Administration, Payam Noor UniversityOne of the issues that is clearly seen in today's organizations is about interpersonal organizational relationships. Communications that play an important role in organizational success and failure. Therefore, in this research, the impact of culture through justice on organizational paranoia in the Central Telecommunication Company has been investigated. Staff of the Central Telecommunication Company were considered as the statistical population of this research. The present research is purposeful and applied in terms of its methodology. In this regard, while reviewing the subject literature and using library resources, the researcher has used a questionnaire to collect information. Validity of the questionnaires was confirmed by experts and Cronbach's alpha also showed its reliability. According to the sample, questionnaires were distributed among 320 employees and answered to 300 questionnaires. The hypotheses of this study were tested using Lisrel software. Confirmatory factor analysis was used to analyze the data and test the research hypotheses. The results of the research indicated that culture had a positive and significant effect on organizational paranoia, but culture did not have a significant effect on organizational paranoia through justice.http://modiriyatfarda.ir/Article/26869Culture Justice Organizational Paranoiaper1مدیریت فردا2228-60472228-60472022-11206900articlenegar jaliliannegar.jalilian@stu.yazd.ac.ir1شیما احمدیsh.ahmadi@stu.sau.ac.ir2seyed habibollah mirghafoorimirghafoori@yazd.ac.ir3Yazd universityIn recent years, numerous problems and obstacles have hampered the ability of companies to produce and distribute their products. Organizations are always exposed to threats from inside and outside the environment and challenge organizations for a while. Natural disasters, disease outbreaks, terrorist attacks, recessions, equipment, and machinery failures, as well as human error, are examples of how the environment threatens the stability and security of the organization. Today, the organization's supply chain is more complex than in the past and is more sensitive to disruptions. In general, in today's turbulent and uncertain business environment, the supply chain is prone to accepting events that lead to business disruption. How organizations can manage existing discontinuities and uncertainties has been the focus of industry experts and researchers in recent years. Based on studies, researchers have found that to reduce these consequences, supply chain management must move towards innovative approaches in order to be more able to deal with risk disorders and disruptions. In this regard, focusing on the concept of resilience can be helpful. Resilient organizations are less sensitive to supply chain ruptures and can manage them when ruptures occur and are at risk. For the success of organizations in such situations, the supply chain has a large share in this success, and therefore supply chain resilience is more evident. In the present study, the factors affecting supply chain resilience and modeling of these factors are investigated. In this study, which has been done with a combined qualitative-quantitative approach, at first using the interpretive structural modeling (ISM) method, the conceptual model of the research was extracted and then the model was designed in the first stage with quantitative structural equation modeling approach has been quantitatively evaluated. According to the results of the research in the first stage, it was found that environmental and external factors, risk management, knowledge and information technology management, human resources, management and leadership, efficiency and effectiveness, supply chain enablers, financial resources, and flexibility are the most important factors. Supply chain and environmental and external factors as the most important factor affecting the flexibility and consequently resilience of the supply chain of the organization. Also, based on the results in the second phase of the research, there is a direct and significant relationship between environmental and external factors with risk management, knowledge and information technology management, human resources, management and leadership, efficiency and effectiveness, supply chain enablers and financial resources.http://modiriyatfarda.ir/Article/27060Resilience Interpretive structural modeling Supply chain management Equation Structural Modelingper1مدیریت فردا2228-60472228-60472022-11206900articleFatemeh Saghafifsaghafi@ut.ac.ir1 Lesani@ut.ac.ir2 r.hosseini59@gmail.com3 M.abediniparizi@ut.ac.ir4Associate Prof. of University of Tehran Tehran UniversityTehran UniversityUndoubtedly, one of the main drivers of economic development in any country is the spread of technological innovations. Since Shumpeter, in his famous book in 1912, Emphasizes the role of innovation as a factor in the economic growth of nations, Many thinkers in this field trying to explain the concept of innovation and the causes of its formation and its implications in various economic, social and managerial contexts. This research is based on a comprehensive understanding of technology and knowledge management system, Trying to extract key factors in the success of a knowledge management system In order to improve the performance of the technology and Consequently, it has created an idea of absorption in intelligent electrical energy networks. The purpose of this paper is to design an innovation and absorption system in an intelligent electric energy network based on a framing approach and structural equation analysis. to this purpose First, theoretical model with respect to the research background and also the concept of mental accounting and the framing effect developed. and then, based on the views of a sample of the statistical community of academic experts and scholars, The model was designed and optimized in the form of structural equations.http://modiriyatfarda.ir/Article/27101Open innovation knowledge management framing structural equationsper1مدیریت فردا2228-60472228-60472022-112069231264articleElham Keshavarzelhamkeshavarz14@yahoo.com1mirza hasan hosseiniRI.hosseini@yahoo.com2Postdoctoral student of Payam Noor UniversityProfessor of Management Department, Payam Noor University, Tehran, IranDesigning a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology approach of soft systems in the design of this model, because the approaches related to the design of hard models in the fetus will not have the necessary efficiency and effectiveness. In this research, using the soft system methodology approach, the unstructured problem, i.e. designing a green marketing model in consumer markets in small and medium-sized businesses to enter international markets, is explained and then, by defining its boundaries, a clear picture of different system actors and benefits that are drawn. In the third step, the CATWOE approach is used to explain the root definition of green marketing in consumer markets in small and medium-sized businesses to enter international markets, and in the fourth step, a conceptual model of activities is presented using the root definition. In the fifth step, the developed model is compared with the real world. In the sixth stage, desirable and possible changes to improve and develop the real system are identified, and finally in the seventh stage, programs to implement the changes are proposed and given to the officials and stakeholders involved in the situation to improve the performance of the system and ultimately reduce environmental degradation and improve consumer purchasing intent.http://modiriyatfarda.ir/Article/27156Marketing Green Marketing Small and Medium Businesses International Marketing Soft System Methodology Approachper1مدیریت فردا2228-60472228-60472022-1120696176articleamir ehsan Ishaqiyeh Firouzabadiamirehsaneshaghiyeh@yahoo.com1PhD in Public Administration, Islamic Azad University, Yazd BranchAbstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied in terms of purpose and analytical-descriptive in terms of data collection from the survey branch. First, the initial and proposed model was drawn based on the research background and literature. The statistical population in the present study includes three groups of experts and specialists, information and data and personnel of the ceramic tile industry in Yazd province. At first, a panel of experts (15-20) people were selected and dynamic and key variables affecting the model were identified through semi-structured interviews.While collecting statistical data and financial information, a questionnaire was prepared using the opinion of experts and measured using factor analysis. Results: through simulation by Vensim, show that factors that increase customer satisfaction include quality, product diversity, and on-time delivery and factors that decrease customer satisfaction include ceramic tile import from other countries, low quality, high price, and lack of on-time delivery. Conclusion: Therefore, companies' attention to the model presented in this study can have a significant effect on increasing customer satisfaction. Managers can also play an effective role in increasing customer satisfaction by adopting strategic and creative policies. http://modiriyatfarda.ir/Article/27185 Customers&#39 satisfaction Ceramic tile industry Simulation System dynamicsper1مدیریت فردا2228-60472228-60472022-112069330articleMohammad forozandehmforozandeh@mut.ac.ir1Malik Ashtar University of Technology, Industrial Engineering Complex, TehranOne of the issues and problems facing the research cycle is the integration of design and production. Research institutes design products that are made without the cooperation of the construction engineering firm. The manufacturing institution does not have a common language in the production of the designed product and therefore no production takes place. Design without considering production and supply considerations seems beautiful only for the designer, but in some cases, the production organization is either not able to produce it or has problems in supplying some parts. This research deals with the issue of coordination of design, production and supply, which by examining the literature, its key indicators at the level of research projects and industrial development were extracted and finally ranked with decision models. For the first time, this research examines concurrent engineering in the defense industry and provides a model for the integration of design, production and supply. The indicators of this issue are divided into 4 criteria of product structure and architecture, management, quality and organizational cooperation. The criteria of product structure and architecture are the most important.http://modiriyatfarda.ir/Article/27207project-oriented organization concurrent engineering research and development projectper1مدیریت فردا2228-60472228-60472022-112069265288articlemojtaba bahiraeem.bahiraee@gmail.com1Manouchehr Manteghimanteghi@guest.ut.ac.ir2abbas khamsehAbbas.Khamseh@kiau.ac.ir3Doctoral student of Technology Management, Faculty of Management and Economics, Science and Research Unit, Islamic Azad University, Tehran, IranProfessor of University Complex of Management and Industrial Engineering, Malik Ashtar University of Technology, TehranAssociate Professor, Department of Industrial Management, Karaj Branch, Islamic Azad University, Karaj, IranGiven the ambiguity and uncertainty in the nature of nanotechnology, its commercialization requires the development of an appropriate regulatory system, and the prerequisite for implementation of such a framework is technology standardization. Therefore, the purpose of this study is to provide a model for standardization of nanotechnology and explain the theoretical theorems. This research is an applied research that has been done with a qualitative approach based on grounded theory. The statistical population of this study is experts at the macro and firm levels and purposeful sampling has been used. The collected qualitative data were analyzed using MAXQDA18 software and the final model was extracted. Based on the analyzes performed, in the axial and selective coding stages, 45 codes and 6 categories were identified, including drivers, nanotechnology standardization, mechanisms, prerequisites, surrounding conditions and barriers, and results. The resulting theory shows that standardization of nanotechnology leads to increasing market share and production volume and demand, branding, increasing quality and safety, creating wealth and economic advantage, pioneering in nanotechnology, gaining public trust, reducing risk and technology uncertainty, diffusion of innovation. To achieve these results are emphasized on strategies including, standardization diplomacy, attracting private sector participation, developing corporate standardization, improving and evaluating the national nanotechnology standardization system, enforcing some standards, export-oriented nanotechnology standardization policies, standardization in the technology life cycle, development of nanometrology laboratories, research and development in nanotechnology standardization, proper government policy, and product quality control and quality assurance.http://modiriyatfarda.ir/Article/27230StandardizationNanotechnologytechnology standardizationGrounded TheoryEmerging technologyper1مدیریت فردا2228-60472228-60472022-112069289312articlezahra heidariHeidari.72151020@gmail.com1fakhrieh Hamidianpourhamidianpour@pgu.ac.ir2Majid Esmaeilpourmajidesmaeilpour@pgu.ac.ir3Master of Business Administration student, Persian Gulf University, Faculty of Business and Economics, Bushehr, IranAssistant professor and member of the faculty of the Department of Business Administration, Faculty of Business and Economics, Persian Gulf University, BushehrAssociate Professor and member of the Faculty Associate Professor and member of the Faculty of Business Administration, Faculty of Business and Economics, Persian Gulf University, Bushehr, Iranof Business Administration, Faculty of Business and Economics, Persian Gulf University, Bushehr, IranBackground: One of the types of purchases that today is an important social issue is the on compulsive buying that is the dark side of consumer behavior. Compulsive buyer try to hide their shopping activities because they are afraid that others will consider them to be the ones who are constantly buying. This disorder along with initial pleasure, is usually associated with feelings of guilt and regret. Aim: The main goal of this study is to measure the effect of well-known advertisers on compulsive buying. In this research, the role of the level of consumer awareness, tendency to fashion and self-confidence as a moderator has been studied. Methodology: The current study is an applied research and regarding data collection is descriptive. The population in the present study includes all the young buyers of goods in the shops of the city of Bushehr who were chosen via non-random availability method. 385 questionnaires were evaluated. Structural equation modeling was used to analyze research data. The collected data was analyzed using the SPSS version 19 and Smart PLS softwares. Smart PLS is one of methods of the structural equation modeling Conclusions: The results this study show well-known affirmation of advertising has a positive and significant effect on materialism. Also, increasing materialism will also increase compulsive buying. In this study, the effect of consumer awareness on materialism was confirmed, but its moderator role was not confirmed. In addition, the moderating effect of low level of involvement in the relationship of consumer’perception and impulse buying was also confirmed, while the moderating effects of consumer’mood and time pressure in the relationship of consumer’ perception on the impulse buying was not confirmed. Findings showed that increasing mood tends to increase compulsive buying, and reducing self-esteem leads to an increase in compulsive buying. But the moderating role of the two was not confirmed. The innovation of this research is the contribution of this research to measuring the impact of each of the materialist variables, using well-known advertisers in advertising, self-confidence, awareness and willingness to consumer fashion on compulsive shopping. http://modiriyatfarda.ir/Article/27231Celebrity verifier compulsive buying materialism awareness level self confidence fashion tendency.per1مدیریت فردا2228-60472228-60472022-112069articlemohammadreza Mehreganmehregan@ut.ac.ir1Pariya Nazmip.nazmi.tu@gmail.com2Aliyeh Kazemialiyehkazemi@ut.ac.ir3ProfessorPhD candidateAssociate professorBackground and Objectives: The competitive environment among health centers and the increasing attention to healthcare have led to the commercialization of health services. As a result, the health centers' efforts have been focused on reducing costs, increasing financial assets, improving the quality of services provided, and increasing patient satisfaction. Therefore, the objective of this paper is to measure and analyze patient satisfaction. Materials and Methods: This paper is conducted based on eight selected criteria. The MUSA method is applied to analyze the satisfaction of 50 patients in Shahryar Private Hospital, in Tehran, in 2020. A researcher-made questionnaire is used to collect the data. Results: Based on the results, the criterion of "the way that the medical staff and hospital staff treat" with a value of 0.55 had the highest weight and "treatment costs" with a value of about zero had the lowest weight. Conclusion: Following criteria the way that the medical staff and hospital staff treat, maintaining the dignity and confidentiality of patient information, specialized skills of medical staff, and the availability of medical staff are among the strengths of the hospital. The patients were most satisfied with these criteria. To improve the performance of the hospital, the management should reduce the patients waiting times in different steps and treatment costs as much as possible. http://modiriyatfarda.ir/Article/27421 Patient Satisfaction Multi-Criteria Satisfaction Analysis (MUSA) hospitalper1مدیریت فردا2228-60472228-60472022-112069articleHossain Sahebisfhsahebi@yahoo.com1hamide reshadatjooreshadatjoo@srbiau.ac.ir2Mohammad Abooyee Ardakanabooyee@ut.ac.ir3Phd. studentlecturer of management and economy facultyLecturer of management facultyCorporate entrepreneurship plays a critical role in the profitability of companies, despite the importance of corporate entrepreneurship and spin-off . This research intends to promoting a model of corporate entrepreneurship development from an individual and team perspective in the PMO. This research divided into sections qualitative section and quantitative section to evaluate the current status and identify the factors affecting development of corporate entrepreneurship . The sampling method in qualitative section was performed by snowball method. In qualitative section, first a semi-structured interview with 12 experts was conducted to identify the factors affecting development of corporate entrepreneurship from an individual and team perspectives .The sampling method in the quantitative section is using stratified method. The sample size was 118 people in the quantitative section. To determine the level of factors, different statistical methods and tests using SPSS25 and Smart PLS3 software and structural equation model technique have been used to investigate the fitting of the research model with the collected data. The model derived from the research showed that the components of corporate entrepreneurship include internal corporate venturing, strategic renewal and innovation. Corporate entrepreneurship can also be proposed at both individual and team levels. Factors affecting individual corporate entrepreneurship including Entrepreneurial Orientation consciousness and Creativity, Knowledge, Capability and Skills "and Factors Affecting ،Team Corporate Entrepreneurship Include Corporate Absorption Capacity, Managerial Factors, Environmental Factors, Independence and Delegation of authority, award System, Organizational Structure, Context Institutional , Political Factors, Sanctions, advocacy and legal factors and international relations. http://modiriyatfarda.ir/Article/31852Corporate Entrepreneurship Individual Corporate Entrepreneurship Team corporate Entrepreneurship Ports and Maritime Organization Internal corporate venturingper1مدیریت فردا2228-60472228-60472022-112069articleAli Karimi zarchialikarimi@stu.yazd.ac.ir1Habib Zare Ahmadabadizarehabib@yazd.ac.ir2Seyyed Habibollah Mirghfoorimirghafoori@yazd.ac.ir3 Seyed Haidar Mirfakhradinimirfakhr@yazd.ac.ir4PhD student, Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.Yazd UniversityAssistant Professor, Industrial Management, Faculty of Economics, Management and Accounting, Yazd University, Yazd, Iran.Professor, Industrial Management, Faculty of Economics, Management and Accounting, Yazd UniversityOver the past decade, open innovation has been widely discussed in the literature on innovation management, which has led to a better identification of its benefits. Among the benefits associated with the use of open innovation is the use of knowledge inputs to accelerate the internal innovations of firms and expand the market for the external benefits of innovation. The purpose of this study is to identify and study the influential and influential factors of open innovation and explain how the relationships between them in order to develop a conceptual model of open innovation. The present research is of qualitative type with exploratory-explanatory nature which has used the approaches of systematic review of research literature and meta-composition. In this regard, based on the seven stages of the combination of Sandlowski and Barroso, out of 3151 initially identified articles, and after passing several layers of evaluation, 54 articles were reviewed and the variables and semantic units were identified. In this regard, 25 concept codes were extracted from selected articles and after validation by experts, the relationships between them were induced from scientific texts and drawn in a conceptual framework.The results of this study show three influential and key factors in the model including trust-building of companies in joint activities, creating interconnected and cooperative networks between companies, universities and innovation parks, and also empowerment and utilization of internal resources of companies. Among all, governmental support and communications play a key role in building capacity for absorbing and developing knowledge.http://modiriyatfarda.ir/Article/31857Conceptual open innovation performance enterprises meta-synthesisper1مدیریت فردا2228-60472228-60472022-112069231260articleMAHSA salsabilms.salsabil2250@gmail.com1Ataallah Rafiei.Atanirafieiatani@iust.ac.ir2ALI BONYADIBonyadi@iust.ac.ir3Director of Management and Philosophy of Science and TechnologyFaculty member of Business Management and Engineering Department, Iran University of Science and Technology<p>Consumer behavior is a new and very important topic. Current models of consumer decision making are based on the model of instrumental rationality or personal preferences, while the rational human being is an unreal human being and can not be used to analyze the real consumer behavior in the world. Behavioral and cognitive sciences have new topics about consumer behavior and action that have developed models in this regard. Islamic sciences, according to the deep view, have theories about the behavior of the human consumer. In fact, it should be said that the amount of information available on consumer behavior is very large and a scientific and methodical systematization can be of great help to the scientific community of researchers, so In this research, using Islamic, behavioral and cognitive sciences together, the researcher has designed and modeled the concept of consumer behavior (regardless of his religion) and has created a model using the meta-synthesis method. The results of the research include two categories and 7 main themes of consumer behavior, the effective and involuntary environment of human behavior is fully modeled and the cognitive process of various types of consumer behavior including conscious, unconscious and impressive behavior have been designed.</p>http://modiriyatfarda.ir/Article/31858consumer behavior Conceptual modeling Islamic science behavioral Economics cognitive scienceper1مدیریت فردا2228-60472228-60472022-112069articleHamed Karimzadeh Bajestanihmd.krmzd@gmail.com1Reza i Hosnavhosnavi@mut.ac.ir2alireza boushehriARB1148@yahoo.com3The present study was conducted to investigate the effect of cognitive styles of middle level managers on their managerial effectiveness in one of the knowledge organizations. Therefore, according to the research literature, managers' cognitive styles can affect their managerial effectiveness, and in this way can help increase the effectiveness of managers' performance in these organizations. In other words, to determine whether there is a difference between different cognitive styles or not? Therefore, the main hypothesis of this study is that the cognitive styles of middle level managers of the organization are effective in their managerial effectiveness. Data collection tools in this study are two Myers Briggs index questionnaires that have been standardized and answered by managers to determine cognitive style and a self-assessment questionnaire of managerial performance developed by the researcher and implemented and approved by experts. This questionnaire was also answered by managers. In the field of research method in this research, the mean comparison test (t-test) has been used. In this study, based on the results, introverted, sensory, emotional, judgmental (ISFJ) cognitive style has the highest effectiveness among middle level managers of the organization. In examining the main hypothesis of the research in this study, there was no significant difference between the effectiveness of the performance of middle level managers with different cognitive styles. In fact, the personality traits of the middle managers of these organizations have not been able to greatly affect the effectiveness of their job performance. http://modiriyatfarda.ir/Article/31906Cognitive style Myers-Briggs Type Indicator (MBTI) Managers' effectivenessper1مدیریت فردا2228-60472228-60472022-112069articleMohammad zarezare3m@gmail.com1Hossein Rahmansereshthrahmanseresht2003@gmail.com2Professor of organization theories, strategic, and knowledge management & Management consultant Faculty of Management and Accounting Allame Tabatabaee UniversityGiven the growing importance of metadata, the need to use it in organizations to achieve a competitive advantage is obvious, but it is important to note that in order for an organization to enjoy the advantages of metadata, it must provide various aspects of the metadata readiness system. In this study, the main purpose is to investigate the capabilities required by companies for strategic use of metadata. The research questionnaire was given to 83 managers of knowledge-based companies located in Yazd Science and Technology Park and the analyzes were performed using SPSS software. The results of data analysis show that the surveyed companies are in a good position in terms of technical capabilities and human resources, but are not in a good position in terms of organizational capabilities for strategic use of metadata and should strive to improve the indicators related to this capability. http://modiriyatfarda.ir/Article/32032big data capabilities Knowledge Based Companiesper1مدیریت فردا2228-60472228-60472022-11206993118articleReza Shafeaishafeai@yahoo.com1Amir Ghafourian shagerdiamghafourian@yahoo.com2Soran Mowlaiemowlaie_soran@yahoo.com3Associate Professor, Department of Business Management, Faculty of Humanities and Social Sciences, University of Kurdistan, Sanandaj, Iran.Assistant Professor, Department of Accounting, Faculty of Administrative Sciences, Imam Reza International University, Mashhad, Iran.PhD student in Marketing Management, Department of Business Administration, Faculty of Humanities, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran.Handmade carpet in addition to dimensions of occupation, export, and economic interests, has long been a symbol of the rich culture of this land and has special celebrity worldwide. Neglecting the principles of marketing and business, the competitive advantage of handmade carpets has faced serious risks, in particular at the global level. Today's competitive world, customers are at the heart of every business, recognition of desires, shopping habits and consumer culture perform a vital role in the branding and marketing of handmade carpets. Therefore, analysis and expansion of knowledge in this regard helps the success of the product brand in the target markets. Accordingly, the main purpose of this study is to investigate the marketing situation and brand of handmade carpets. The research method in this study is descriptive and data collection was gathered through structured interviews and questionnaires. For this purpose, activists and producers of handmade carpets have been studied using non-probabilistic sampling method and by referring to them directly in Kurdistan and Kermanshah provinces. The results showed that at present, there is not much luck in branding handmade carpets by the owners of production units. Therefore, it is necessary to develop a specific model to improve the marketing and branding of this valuable product.http://modiriyatfarda.ir/Article/32226Handmade Carpet Branding Kurdistan Kermanshahper1مدیریت فردا2228-60472228-60472022-112069articleehsan namdar joyamidavood.joyame@gmail.com1seyed mahdi sharifidavood.joyami@gmail.com2Tehran Universitytehran unNews media organizations and human resources play an important role in the production and reproduction of a culture of action and respect for the environment, and can be institutionalized between their human resources and society through advertising and information production, including sports, etc. Disseminate the culture to other information production organizations and the community and promote environmental culture. In recent years, the relationship between the organization and the natural environment around it has become a controversial issue. In this study, we seek to investigate the relationship between environmental management and human capital productivity with respect to the role of financial capital (financial capital strength and technological innovation knowledge in financial capital). In terms of purpose, the present study is applied and in terms of data collection method is descriptive-survey. The software used in this research is Smart Pls. The statistical population of this research includes the news media of the Radio and Television of the Islamic Republic of Iran, which is generally equal to 1280 people. Having a trusted news media and a reliable source can help in the meantime to bring together other individuals and organizations, both public and private, in the field of environmental support processes and facilitate and accelerate the process of environmental management in organizations. The method of sampling is cluster random. The sample size according to Cochran's formula with an error of 0.05 is equal to 295 people. In this study, a standard (non-native) questionnaire was used to collect data. http://modiriyatfarda.ir/Article/32411Environmental management human resource productivity financial capital strength knowledge of technological innovation in financial capital