per1مدیریت فردا2228-60472228-60472025-062381726articleMahnaz Por Jafari shir Joposhtmahnazporjafari@yahoo.com1zohreh shakibaeishakibaei.z@gmail.com2Hajar Zareizarei.hajar@gmail.com31. PhD student in educational management, Tonekabon branch, Islamic Azad University, Tonekabon, Iran.2. Associate Professor Department of Educational Sciences, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran3. Assistant Professor Department of Knowledge and Information Science, Tonekabon Branch, Islamic Azad University, Tonekabon, Iran<p>Empowerment of education is one of the key aspects for any organization. Today, the development and success of organizations in the long term depends on benefiting from the current competencies and developing the competencies of employees. do themselves effectively. This research was done with the aim of examining and prioritizing the dimensions of educational assistance of parents in order to empower online education in times of crisis. The current research is practical in terms of purpose. The dimensions of parents' educational assistance have been extracted using a researcher-made questionnaire with closed questions. In order to identify and discover the main dimensions or structures of the research data, to identify the effective factors and the contribution of explaining the variance by these factors, as well as their priority, the exploratory factor analysis method was used. Then, in order to determine the validity of the educational assistance model of parents in order to empower online education in times of crisis, it was discussed with the help of structural equation modeling method in SmartPLS software. which was evaluated and interpreted in two stages of measurement model test and general model test. The prioritization of the dimensions of parents' educational assistance was done with the best-worst technique and Excel and Lingo software. The prioritization of the dimensions of parental educational assistance was done using the best-worst technique (individual ability, teaching ability, virtual space support, support and evaluation and supervision, social interaction ability, content production ability).</p>http://modiriyatfarda.ir/Article/44752Educational assistance for parents empowering education online critical times mixed approachper1مدیریت فردا2228-60472228-60472025-0623812745articleسعید میرsaeedmir63@yahoo.com1Jalal Sheikhpourj.sh32552@gmail.com2Assistant Professor, Department of Business Management, Faculty of Literature and Humanities, Islamic Azad University, Khoramabad Branch, IranMSC degree in business management department, e-commerce, faculty of literature and humanities, Islamic Azad University, Khorramabad branch, Iran<p>Purpose: This research was conducted with the purpose of investigating the relationship between social marketing and organizational reputation with the mediating role of organizational legitimacy. Methodology: The research method was descriptive and correlational and applied in terms of purpose. The statistical population of this research includes job seekers of the Imam (RA) relief committee in Lorestan. The number of employees is 570 people, and due to the limited population, 229 people were selected by simple random sampling method using Georgesi and Morgan's table. Findings: The data collection tool was standard questionnaires. To analyze the data, Kolmogorov-Smirnov test, Pearson correlation test, stepwise regression analysis by statistical software 19Spss were used. Results: The results showed that there is a positive and significant correlation between the dimensions of social marketing and organizational reputation, as well as a positive and significant correlation between social marketing and organizational legitimacy, and finally, there is a positive and significant relationship between the mediating role of organizational legitimacy and social marketing and organizational reputation. he results showed that there is a positive and significant correlation between the dimensions of social marketing and organizational reputation, as well as a positive and significant correlation between social marketing and organizational legitimacy, and finally, there is a positive and significant relationship between the mediating role of organizational legitimacy and social marketing and organizational reputation. significant relationship between tSocial marketing celebrates its 50th anniversary in 2021, and has sparked much celebration among a growing cadre of academics and practitioners who .</p>http://modiriyatfarda.ir/Article/46587social marketing organizational reputation organizational legitimacy job seekers of Imam Relief Committee (RA) Lorestan provinceper1مدیریت فردا2228-60472228-60472025-0623814667articleSaeed Rahbarirahbari.s@gmail.com1baharak shirzad kebriaBsherzad86@yahoo.com2Yalda Delgoshaeiy.delgoshaei@gmail.com3PhD student in Higher Education Management, Islamic Azad University, Central Tehran BranchDepartment of Educational Sciences, Faculty of Psychology and Educational Sciences, Islamic Azad University, Central Tehran Branch, Tehran, Iran Assistant Professor, Department of Educational Management and Higher Education, Central Tehran Branch, Islamic Azad University, Tehran, Iran<p>Abstract Purpose: This research was conducted with the aim of providing a model of non-governmental sector participation in the development of higher education with an emphasis on demand-oriented fields. Methodology: The research was applied, mixed exploratory, foundation data and cross-sectional survey. Qualitative community of 23 experts of higher education who were selected by snowball method and 234 people were determined in the quantitative section. The qualitative part of the tool was a semi-structured interview and the researcher made a quantitative questionnaire. The validity of qualitative data has been obtained with three methods of pluralism and the validity of quantitative data with form and content validity and reliability with Cronbach's alpha. Data analysis was done using theoretical coding method and confirmatory factor analysis. Findings: The research model was obtained with 6 dimensions, 20 components and 78 indicators: the quality expansion dimension of education with 4 components and 17 indicators, the financial-economic dimension with 3 components and 14 indicators, the expansion and diversity dimension of services with 3 components and 9 Index, market and communication dimension with 3 components and 11 indicators, change dimension and supportive view with 2 components and 7 indicators, infrastructure dimension with 5 components and 20 indicators. Conclusion: The marketing of higher education can lead to the optimization of resource allocation behavior of different stakeholders. If the universities can present their programs according to international standards to the applicants, the problem of unemployment and meeting the real needs of society and industry will be easily solved.</p>http://modiriyatfarda.ir/Article/46640participation development higher education non-governmental sector.per1مدیریت فردا2228-60472228-60472025-0623816886articlemahya Anvari Naeinymahyaanv8@gmail.com1Bentolhoda AliahmadiRahayesh@yahoo.com2Department of Industrial Engineering, faculty member, Islamic Azad University, Tehran-Central Branch, Tehran, Iran<p class="MsoNormal" dir="RTL" style="direction: rtl; unicode-bidi: embed; padding-right: 30px; text-align: justify;"><span dir="LTR">This article is done by examining the development of Internet of Things technology in the field of health and treatment issues, in order to achieve the goals of sustainable development. Paying attention to health is one of the areas of sustainable development in countries. The existence of various issues and challenges in the fields of health and treatment can become a reason for the development of the Internet of Things and the foundation for achieving sustainable development in three economic, social and environmental dimensions. In this regard, in order to collect and analyze data from the research strategy, theories were developed with an emergent approach based on Strauss and Corbin's coding processes. In this way, the conceptual model of the research "Development of Internet of Things technology in the field of health and treatment issues in order to achieve the goals of sustainable development" was presented. According to the analysis of the findings, the strategies of the Internet of Things in the field of health and treatment can lead to more comfort and convenience for the elderly and increase their lifespan. which corresponds to the social dimension of sustainable development. Also, this technology is used in various medical fields, such as remote patient care system, emergency warning system, fitness programs, chronic diseases and elderly care. The analysis of research data shows that the implementation of Internet of Things to improve health and treatment will have a great effect on increasing the level of life satisfaction among citizens</span><span lang="AR-SA" style="font-family: 'Arial',sans-serif; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri;">.</span></p>http://modiriyatfarda.ir/Article/47806Internet of Things Sustainable Development Development of Internet of Things Health and Treatment.per1مدیریت فردا2228-60472228-60472025-06238187109articleabolfazlَ zareabolfazlzare0374@gmail.com1saeed safarisafari@shahed.ac.ir2reza abbasir.abbasi@shahed.ac.ir3<p>Nowaday organizations perform in highly competitive markets markets and therefore they have to gain a sustainable competitive advantage. This is important in all organizations, either service or production. The purpose of this study is to present an approach to identify and improve the main organizational service processes using the integrated approach of SERVQUAL, KANO, Fuzzy Quality Function Deployment, TRIZ, organizational benchmarking and APQC model for competitive advantages. The research is applied in terms of purpose, descriptive in terms of method and explanatory-survey in terms of type. The findings of SERVQUAL model, which is the result of a survey of 341 clients, showed that in five dimensions of tangibility, assurance, empathy, reliability and responsiveness, there are gaps in service quality that shows client dissatisfaction. Also, FQFD and TRIZ were used to identify service options and respond to voice of client. On the other hand, after identifying the main processes using semi-structured interviews, 3 processes (training, meeting and implementation of cultural and sports plan for organizational benchmarking were selected by process performance evaluation and the results were integrated within APQC model, which finally improved the existing processes using the items extracted from the research, and new processes were presented to the organization</p>http://modiriyatfarda.ir/Article/50593SERVQUAL KANO Fuzzy Quality Function Deployment TRIZ Organizational benchmarking Reference Models Business Process Improvementper1مدیریت فردا2228-60472228-60472025-062381349articleفتانه یاراحمدیf.yarahmadi@malayeru.ac.ir1reza baderestanibaderstani.tamin@gmail.co2<p>Objective: The present study was conducted with the aim of "Investigating the effect of employer satisfaction on the responsiveness and quality of electronic services mediated by employer trust". Methodology: This study, which was applied in terms of purpose and descriptive in terms of method, was a survey and was conducted among 291 employers of small business workshops in Shazand city. To collect the required data, the questionnaires of Hachwarter et al. (2004), Etemad Payne (2003), Rajabi et al. (2014), and Rita et al. (2019) were used, and they were analyzed using Spss 24 software and the regression method and Sobel test Conclusion: The results showed that employer satisfaction does not affect the responsiveness and quality of electronic services mediated by employer trust in small business workshops in Shazand city. Originality: This article is taken from the thesis of Mr Reza Baderstani.</p>http://modiriyatfarda.ir/Article/50594Employer satisfaction responsiveness quality of electronic services trust small business workshopsper1مدیریت فردا2228-60472228-60472025-062381126144articleMohammad Zarei Mahmoudabadizarei.m@meybod.ac.ir1Associate Professor, Department of Industrial Management, Meybod University, Meybod, Iran<p>Objective: This study aimed to develop a causal model to examine the direct and indirect effects of marketing capabilities and entrepreneurial orientation on brand performance and customer value-added, considering the pivotal role of brand orientation as a mediating variable, in tile and ceramic companies of Yazd Province. Methodology: In terms of purpose, this study is applied, and regarding data collection, it is descriptive-survey research of a causal nature. The statistical population consisted of 683 managers from tile and ceramic companies in Yazd Province. Using the Cochran formula, a sample size of 417 was estimated and selected through simple random sampling (400 analyzable questionnaires were returned). Data were collected using standardized questionnaires measuring five constructs: entrepreneurial orientation, marketing capabilities, brand orientation, customer value-added, and brand performance. The content validity of the instrument was confirmed by expert opinion, its construct validity based on factor loadings, and its reliability was verified by calculating Cronbach's alpha coefficient. Data analysis was performed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) algorithm. Findings: The results of data analysis revealed that: (1) Entrepreneurial orientation and marketing capabilities have a significant positive effect on brand orientation; (2) Brand orientation directly and significantly positively affects brand performance and customer value-added, and (3) Furthermore, brand orientation plays a significant mediating role in the relationship between the independent variables (marketing capabilities and entrepreneurial orientation) and brand performance. In other words, a substantial portion of the impact of these capabilities on brand performance is realized through strengthening brand orientation within the organization. Conclusion: The findings emphasize that to enhance brand performance and create tangible value for customers, companies should focus not only on developing external capabilities (marketing) but also on fostering a strong organizational culture based on entrepreneurial orientation and, particularly, brand orientation. Brand orientation acts as a key mechanism that transforms investments in organizational capabilities into superior market outcomes. Managers in the tile and ceramic industry can utilize these findings to structure their strategic planning in the realm of branding. Originality: Although the significance of branding and brand as critical business assets is widely accepted, understanding the mechanisms through which internal firm capabilities (such as marketing and an entrepreneurial spirit) lead to brand value creation, particularly in specific manufacturing industries like tile and ceramic, still requires further empirical research. This study helps fill this research gap.</p>http://modiriyatfarda.ir/Article/51594Brand Performance Entrepreneurial Orientation Brand Orientation Marketing Capabilities Customer Value-Added.per1مدیریت فردا2228-60472228-60472025-062381145165articleSeyed hasan Ghavamimirhasang@yahoo.com1<p>Many countries are looking for an answer to the question of whether the issuance of digital money by the central bank based on blockchain technology can solve the challenges of the banking system. the performance of central banks show that the issuance of digital money has been implemented .there are requirements based on criteria: the importance of digital money growth, the lack of responsiveness of the current monetary system to the daily needs , it is necessary for the central bank to create a transformation in the traditional money system. Thereby attention of the top management on these requirements is very important. the issue of digital money to be raised as a serious issue for the monetary central bank managers. This article seeks to answer the question, are there any management requirements for the issuance of digital Rial by the central bank? the hypothesis of the research is that there are management requirements for the issuance of digital money. In order to examine the research hypothesis and achieve a scientific and reliable result, the research was conducted using a qualitative method and using the Delphi technique through a questionnaire from experts. According to the results of the management requirements for the issuance of digital Rial by the central bank approved It has been suggested to the macro monetary management of the country that the issuance of digital money should be one of the management priorities of the central bank</p>http://modiriyatfarda.ir/Article/51643Digital rial national currency code management requirements monetary policyper1مدیریت فردا2228-60472228-60472025-062381166183articleMostafa Jafarpishemjafar1110@yahoo.com1<p>Islamic knowledge can be deduced from two sources of Qur'an and Sunnah, and based on the ontological statements contained in these two sources, one can extract knowledge about existence and the phenomena of creation. It has no ambiguity with regard to the Holy Quran, nor is it doubtful about the principle of Sunnah, and Islamic knowledge can be extracted from the sources of Sunnah, but to achieve Islamic knowledge, it is important to distinguish between the concepts of "Sunnah" and "narration from Sunnah" and "anecdote from Sunnah ". As long as it is not possible to distinguish between these two concepts, it is difficult to attribute a content to the religion of Islam. This paper presents a method for producing Islamic knowledge based on the Ijtihadist approach. Also the difference between the jurisprudential ijtihad approach in non-ontological issues and the ontological ijtihad approach has also been explained</p>http://modiriyatfarda.ir/Article/51645Islamic knowledge Qur&#39an Sunnah Ijtihadist approach Ontological Statements