Identification and analysis of the service capabilities in Iran’s small enterprises (SEs) using integrated interpretive structural modeling and fuzzy MICMAC approach
Subject Areas :davod khosroanjom 1 * , Ali Rajabzadeh Ghatary 2 , عباس مقبل 3
1 - PhD student of Tarbiat Modares University
2 - مدیریت فناوری اطلاعات، دانشكده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران
3 - Assistant Professor of Tarbiat Modares University
Keywords: Service capabilities, interpretive structural modeling, small industries, Fuzzy Mic-Mac,
Abstract :
From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dimensions and criteria of the service capability apart from firm performance and the relationship network and their effectiveness have not been analyzed and the focus of the research has been on the relationship between dimensions and firm performance. The purpose of this study is identify the service capability criteria and use interpretive structural modeling to structure the relationships between these criteria as well as the use of the fuzzy MICMAC analysis to cluster the criteria. Therefore, based on a resource-based view, the service dimensions and capabilities including management, organizational, marketing and service quality were comprehensively identified and extracted through subject literature and interviews with 11 experts. The results showed that according to ISM model "Corporate quality", "interactive quality", "planning, control and integration of activities" and "differentiation of activities and level of centralization" are important criteria that are the basis of the structure of capability services are considered and also with respect to the fuzzy MICMAC analysis the criteria of "analysis and formulation of the strategy", "planning, control and integration of activities" and "physical quality" were classified as the "most important" criteria of service capabilities that have high power to influence they have other criteria, so Iran's small enterprises need to take major steps to strengthen this criteria
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