Explaining Positioning Strategies for Firms
Subject Areas :
1
( مديريت بازرگانی دانشگاه شهيد بهشتی تهران )
فرید
ترهنده
2
Keywords: Positioning Cost leadership Differentiation strategy Focus strategy,
Abstract :
The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; therefore, its model has two dimensions as: Porter's generic strategies and positioning. This model directs seven research hypotheses. Thus, the population for study is electrical equipments industry; therefore, the sample size is 67 staffs. Questionnaires were distributed among 130 employees and vendors of “Part Bargh Iranian” company and at last 56 questionnaires were collected. Questionnaires were distributed among people with internal and external recognition about company. Finally research hypotheses: significant relationship between the Porter's generic strategy model and strategic positioning model, and secondary hypotheses: relationship between the cost leadership and strategic positioning model (Product and firm) , relationship between the differentiation strategy and strategic positioning model (Product and firm), relationship between the focus strategy and strategic positioning model (Product and firm) , all confirmed.