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Zhao, Y. (2013) R and Data Mining: Examples and Case Studies
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Berry, M. J. & Linoff, G. S. (2006), Mastering Data Mining, The Art and Science of Customer Relationship Management
Wang, H. & Wang, S. (2008). A Knowledge Management Approach to Data Mining Process for Business Intelligence.
IBM SPSS 14.2 Application Guide.(2011)
Kim, J., Suh, E., Hwang, H. (2003) A Model for Evaluating the Effectiveness of CRM Using the Balanced Scorecard. Pohang University
E.W.T. Ngai, Li Xiu, D.C.K. Chau. (2009) Application of data mining techniques in customer relationship management: A literature review and classification, Expert Systems with Applications
Seyyedhosseini, S.M., Gholamian, M.R., Maleki, A. (2011) A Methodology Based on RFM Using Data Mining Approach to Assess the Customer Loyalty
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