Ecosystem Analysis of Online Video Content Production and Distribution Industry in Iran
Subject Areas :حجت اله نیکی ملکی 1 , Somaye Labbafi 2 , Fatemeh Mirbaha 3 *
1 - Faculty of Management, University of Tehran, Tehran, Iran
2 - Iranian Research Institute for Information Science and Technology, tehran, iran
3 -
Keywords: Ecosystem, Business Ecosystem, Online Content, Social Network Analysis, Value Chain, Media Industry,
Abstract :
Objective: The business ecosystem expresses the collaborative role of the organization in a larger network, and its recognition requires understanding the relationships between its components. Understanding the ecosystem can help managers improve their strategic decisions.The online video content ecosystem is one of the most important business and cultural ecosyste in Iran.The main purpose of this research is to investigate the ecosystem of the online video content production and distribution industry in Iran by using the social network analysis technique. Methodology: In this research, first after interviewing the experts of online video content industry, the boundaries of this industry were determined and then the key players of this ecosystem were identified and the relationship between them was extracted. Then, the network of actors of this ecosystem was analyzed using Geffy software Conclusion: The results of this research show that VOD platforms, content providers, and advertising companies are the main actors and leaders of the online video content ecosystem in Iran. Also, VOD platforms, having a higher centrality than others, are placed in the center of the ecosystem and facilitate communication between other components. Originality: The upcoming research is innovative because it has analyzed the online content production and distribution industry from the point of view of ecosystem and value chain. This analysis has been done for the first time in Iran's content industry and the results of this research will help the strategic decision makers of the country to help the development and evolution of this ecosystem
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