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• Jafari.Ali Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs) [ Vol.22, Issue 74 , 74 - Spring Year 1402]
• jamali.ehsan Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer [ Vol.22, Issue 75 , 75 - Summer Year 1402]
• janatifar.hossein Meta-synthesis of the antecedents and consequences of digital marketing [ Vol.22, Issue 74 , 74 - Spring Year 1402]
• jokar.aliakbar Designing an Effective Model for Celebrity Endorsers’ Advertising Considering the Interaction Effect of Internalization and Resource Identification on the Behavior and Attitude of the Consumer [ Vol.22, Issue 75 , 75 - Summer Year 1402]