Consumer behavior is a new and very important topic. Current models of consumer decision-making are based on the model of instrumental rationality or personal preferences, while the rational human being is an unreal human being and cannot be used to analyze the real world. Behavioral and cognitive sciences have new topics about consumer behavior and action that have developed models in this regard. Islamic sciences, according to the deep view, have theories about the behavior of the human consumer. In this research, using Islamic, behavioral and cognitive sciences together, the researcher has designed and modeled the concept of consumer behavior (regardless of his religion) and has created a model using the meta-synthesis method. The results of the research include two categories and 7 main themes of consumer behavior, the effective and involuntary environment of human behavior is fully modeled and the cognitive process of various types of consumer behavior including conscious, unconscious and impressive behavior is designed
Subject Areas : مدیریت استراتژیکMAHSA salsabil 1 , Ataallah Rafiei.Atani 2 * , ALI BONYADI 3
1 -
2 - Director of Management and Philosophy of Science and Technology
3 - Faculty member of Business Management and Engineering Department, Iran University of Science and Technology
Keywords: consumer behavior, Conceptual modeling, Islamic science, behavioral Economics, cognitive science,
Abstract :
Consumer behavior is a new and very important topic. Current models of consumer decision making are based on the model of instrumental rationality or personal preferences, while the rational human being is an unreal human being and can not be used to analyze the real consumer behavior in the world. Behavioral and cognitive sciences have new topics about consumer behavior and action that have developed models in this regard. Islamic sciences, according to the deep view, have theories about the behavior of the human consumer. In fact, it should be said that the amount of information available on consumer behavior is very large and a scientific and methodical systematization can be of great help to the scientific community of researchers, so In this research, using Islamic, behavioral and cognitive sciences together, the researcher has designed and modeled the concept of consumer behavior (regardless of his religion) and has created a model using the meta-synthesis method. The results of the research include two categories and 7 main themes of consumer behavior, the effective and involuntary environment of human behavior is fully modeled and the cognitive process of various types of consumer behavior including conscious, unconscious and impressive behavior have been designed.