B

• Bashirkhodaparasti.Ramin Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz) [ Vol.21, Issue 73 , 73 - Winter Year 1401]
• Bastam.Hadi Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola [ Vol.21, Issue 73 , 73 - Winter Year 1401]