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  • List of Articles


      • Open Access Article

        1 - Comprehensive Design Of Empowering Human Resources Using Knowledge Management (Case Study I.R.I Customs)
        محمد سعید  پوررضا mohamadAli sarlak Ali Jamshidi
        Summary Human resources are the most valuable resource of an organization that can shape the competitive advantage of today's organizations to cope with widespread environmental changes. Powerful human resources are the winners of today's organizations. The purpose of More
        Summary Human resources are the most valuable resource of an organization that can shape the competitive advantage of today's organizations to cope with widespread environmental changes. Powerful human resources are the winners of today's organizations. The purpose of this research is to achieve and design a comprehensive human resource empowerment model with the help of knowledge management in the Islamic Republic of Iran Customs. In this study, the qualitative research method (Delphi) was used and the opinion of Islamic Republic of Iran Customs experts and academic experts in the fields of knowledge management and human resources empowerment were used. This method was performed in three rounds and two dimensions, ninety components and sixty-six indices were identified. Also, Delphi process was extracted after removing two-dimensional low-average components, nineteen components and forty-six indices for model design. After determining the weights of each of the components and indices, the highest ranked indices in each component were selected to design the final model and the final model was designed. Manuscript profile
      • Open Access Article

        2 - A model for evaluating green marketing in the insurance industry
        aigin ghorbani ameneh khadivar leili niakan
        The insurance industry is vital in the country that is affected by green marketing. However, there is no accurate information on the green marketing situation in the country's insurance industry. This research has been tried to identify the main criteria of green market More
        The insurance industry is vital in the country that is affected by green marketing. However, there is no accurate information on the green marketing situation in the country's insurance industry. This research has been tried to identify the main criteria of green marketing evaluation to provide a model for a green marketing audit. In this regard, first, the main criteria were identified and approved by experts through a questionnaire. The final framework consists of 24 sub-criteria that are classified into ten criteria. Then, by using the fuzzy DEMATEL method, the internal relationships between the criteria and the hierarchical analysis method, each criterion and sub-criteria's final weight are obtained. According to the results, among the causes, the criterion of mission has the greatest effect on all criteria and takes the least effect from other criteria. So, this criterion has the most stimulus role, and by optimizing it, we can expect the optimization of other factors. The green sales factor is also strongly influenced by other factors and is optimized by optimizing other factors. Also, the criterion of the mission with an effective weight of 0.23 is the most important, and the criterion of green design with an effective weight of 0.024 is the least important Manuscript profile
      • Open Access Article

        3 - Designing a commercial model of innovative ideas in companies in the field of information technology and banking communications
        علی اکبر  jowkar zohreh Feyzabadi Mohammad Mahmoudi Maymand حمیدرضا وزیری گهر
        The purpose of this study is to design and explain the commercialization model of innovative ideas in companies in the field of information technology and banking communications. The present research is developmental in terms of purpose and descriptive-exploratory in te More
        The purpose of this study is to design and explain the commercialization model of innovative ideas in companies in the field of information technology and banking communications. The present research is developmental in terms of purpose and descriptive-exploratory in terms of method. Grounded theory strategy has been used to collect qualitative data. Participants in this study include managers and officials of information and communication technology companies in the banking industry. Based on the results of open and axial coding, factors such as keeping pace with environmental developments, strategic factors, managerial factors, cultural factors, quality of organizational communication, commercialization of ideas in the industry, including causal factors affecting the commercialization pattern of innovative ideas in companies Areas of information and banking technology. Also, communication networks, participation platforms, intellectual property of ideas, research capacities, high level support and flexible organizational structure are among the necessary infrastructures for commercialization of innovative ideas in companies in the field of information technology and banking communications. On the other hand, legal challenges, ideas evaluation challenges, organizational damage to the organization, unexpected environmental developments and strategic challenges are among the factors interfering in the commercialization of innovative ideas in companies in the field of information technology and banking. Also categorized are the development of absorption capacities, development of research and development capacities, development of quality of evaluation teams, conversion of ideas into products or services, development of participation capacities, development of organizational networks. Manuscript profile
      • Open Access Article

        4 - Analysis of marketing challenges in social networks
        seyyede somsye ghorbi Meysam Latifi
        Social networks have emerged as a convenient tool for providing products and services to customers by combining online sales and marketing of goods and services. This tool has become a unique tool in modern marketing with features such as information, entertainment, soc More
        Social networks have emerged as a convenient tool for providing products and services to customers by combining online sales and marketing of goods and services. This tool has become a unique tool in modern marketing with features such as information, entertainment, social creation of people and customers and interaction and retention with customers the present study aimed to identify and analyze the challenges of marketing in social networks. This research is based on an applied purpose and in terms of qualitative method and has an inductive approach. In order to analyze the data of in-depth semi-structured interviews, the content analysis method has been used. The statistical population includes 8 activists and experts in the field of digital marketing and appropriate texts for extracting indicators (theoretical foundations). In this research, snowball method has been used for sampling and saturation of themes has been used as a method to end sampling. The result of qualitative data analysis is the identification of 9 comprehensive themes, 21 organizing themes and 10 basic concepts. Comprehensive themes include user engagement, negative word of mouth, price competition, site / social page optimization, lack of academic training, uncontrollable competition, customer persuasion, lack of skilled manpower, and organizational infrastructure presented in a model. In the end, some suggestions are presented based on the results Manuscript profile
      • Open Access Article

        5 - Testing the Conceptual Model of Factors Affecting the Development of Service Innovation in the Banking Industry (Case Study: Bank Mellat, East Azerbaijan Province)
        Behrouz Amini Naser Fegh-hi farahmand Soliman Iranzadeh
        Innovation plays an important role in the banking industry, which is very competitive. In addition to their social responsibility obligations, banks are responsible for maximizing profitability and increasing shareholder wealth, and the only way for banks to achieve thi More
        Innovation plays an important role in the banking industry, which is very competitive. In addition to their social responsibility obligations, banks are responsible for maximizing profitability and increasing shareholder wealth, and the only way for banks to achieve this desired result is through innovation. Therefore, the purpose of this study was to test the conceptual model of factors affecting the development of service innovation in the banking industry. This research has been based on an applied-developmental goal. In this research, in the first stage, using structural-interpretive modeling, the conceptual model of factors affecting the development of service innovation in the banking industry has been developed and in the next stage, using the path-structural modeling, the developed model has been tested. To collect the data, two researcher-made questionnaires were used, which were distributed among the members of the statistical sample after determining their validity and reliability. The statistical population in the model development section, experts familiar with the subject and in the model testing section, all managers, heads of branches and their deputies in Bank Mellat have been. Accordingly, 13 experts and 108 managers, heads of departments and deputies participated in two parts of the study as a statistical sample. Findings while showing different relationships between the dimensions of service innovation development in the banking industry, show that the process of new service development is the most influential factor and the organization and management are the most influential factor in the development of bank service innovation. Manuscript profile
      • Open Access Article

        6 - Development of a Detailed Assessment Model for Business Process Maturity: A Case Study of East Azerbaijan Gas Co.
        aida farshidfar Mir Saman Pishvaee
        Process management in the organization requires the creation of process insights throughout the organization. In this regard, organizations need a comprehensive method to evaluate the implementation of organizational processes that determine the factors affecting the im More
        Process management in the organization requires the creation of process insights throughout the organization. In this regard, organizations need a comprehensive method to evaluate the implementation of organizational processes that determine the factors affecting the implementation of organizational programs. For this purpose, it is a responsive way for organizations that, in addition to creating awareness of the effective factors, provide a roadmap to improve the realization of the organization's plans and visions. In the present article, to facilitate the management of processes in the East Azerbaijan Province Gas Co., a Hybrid Process Maturity Model has been developed. This model has been presented and implemented with a combined approach of selected maturity models, considering the limitations of maturity models, which makes the models not comprehensive enough. The capability of the proposed model framework, unlike other models, is that the above model can be evaluated in detail. In this regard, first, the key processes of the company have been identified. Then by collecting the required information on how to implement the processes, the maturity levels of the key processes of the organization have been evaluated according to the proposed model and current level, the desired level of maturity is set. Implementing solutions also have been proposed to improve the processes. According to the collected information, 16 of the 26 Key Processes of the East Azerbaijan Gas Co. are at level zero or incomplete process implementation, eight processes are at level one or planned and two processes are at level two or controlled. Manuscript profile
      • Open Access Article

        7 - The role of quantum management in emotional fatigue with an emphasis on mediating organizational trauma
        Farshid Aslani Hamed fazeli
        Today, organizations are exposed to numerous injuries and damages, which is referred to as organizational trauma, and the need to manage these shocks is at the forefront of the current affairs of organizations. In this study, the role of quantum management in emotional More
        Today, organizations are exposed to numerous injuries and damages, which is referred to as organizational trauma, and the need to manage these shocks is at the forefront of the current affairs of organizations. In this study, the role of quantum management in emotional fatigue was monitored by emphasizing the mediation of organizational trauma in Sepah Bank in Chaharmahal and Bakhtiari province. This research is in the category of descriptive-correlational research in terms of applied purpose and in terms of data collection method. The statistical population of this study is all employees of Sepah Bank in all branches of Chaharmahal and Bakhtiari province, which according to the latest census is estimated at 214 people. The sample size was calculated using Cochran's formula, 138 people. The collection tool in this study is the standard. Structural equation modeling method (smart pls) was used to analyze the collected data. In general, the research hypotheses were confirmed and the results showed that quantum management has a positive and significant effect on emotional fatigue and organizational trauma and organizational trauma has a positive all employees of Sepah Bank in all branches of Chaharmahal and Bakhtiari province, which according to the latest census is estimated at 214 people. The sample size was calculated using Cochran's formula, 138 people. The collection tool in this study is the standard. Structural equation modeling method (smart pls) was used to analyze the collected data. In general, the research hypotheses were confirmed and the results showed that quantum management has a . Manuscript profile
      • Open Access Article

        8 - Analysis and classification of factors and capacities affecting the promotion of social capital by causal layer analysis
        hakem ghasemi Mahdi Nikooye Shahriar shirooyehpour
        Social capital is an asset and credit derived from social relations. Having this capital will facilitate the advancement of affairs, reduce costs and save capital. Its importance is such that its existence leads to the effectiveness and optimization of affairs for the e More
        Social capital is an asset and credit derived from social relations. Having this capital will facilitate the advancement of affairs, reduce costs and save capital. Its importance is such that its existence leads to the effectiveness and optimization of affairs for the exploitation of other assets. However, so far the measures taken to prevent the reduction of this valuable capital have not been successful and it is also necessary to identify the factors affecting the state of social capital and the effects and consequences it can have. In this study, using the method of layer analysis of causes as one of the future research methods to deeply investigate the cause of a phenomenon in different layers, the factors affecting the state of social capital in four layers have been identified. Accordingly, these factors are defined and categorized in four layers of litany, system, worldview and metaphors, and based on this, the existing capacities in the province to improve the status of social capital in these four layers have been determined. The results show that paying attention to the effective factors in the lower layers such as worldview and discourse as well as the effective factors of the myth and metaphor layer can greatly help the problem of reducing social capital and by applying strategies based on this method can be He was more hopeful of promoting social capital. Manuscript profile
      • Open Access Article

        9 - Presenting a practical Model to Strengthen the Tax Paying Culture in Iranian Enterprises : ISM approach
        Davood Kiakojouri Karim Jahandar Lashaki mehran maranjory mohamad mehdi porpasha
        The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 More
        The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 university professors and experts answered the questions in the form of structured interviews. Experts in this study were people who have at least 10 years of experience in studying, teaching or working in the field of taxation. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data in the qualitative part. The results of the interpretive modeling section showed that the final model obtained consists of 6 levels. The factor of following the tax laws in relation to the subject of research and presenting a model for strengthening the culture of paying taxes is more effective and in contrast to the factors of religion and social media have the most impact and the least impact. Also, the results of Mick Mac analysis showed the first factor(electronic infrastructure), The second factor (effective tax rate),The fourth factor (management ability and attitude), the Seventh factor (justice and trust in the tax system), And the twelfth factor (transparency of tax policies) have been research's Strategic variables. Manuscript profile
      • Open Access Article

        10 - Strategies for retention human resources in knowledge-based companies in university
        saeed khademian seyed mojtaba mahmoudzadeh hamed dehghanan mohamad saleh torkestani
        Human resource management affects the recruitment, empowerment and retention of productivity and effectiveness of the organization. Given the nature of knowledge-based companies and human resources working in these companies, identifying strategies to retain these knowl More
        Human resource management affects the recruitment, empowerment and retention of productivity and effectiveness of the organization. Given the nature of knowledge-based companies and human resources working in these companies, identifying strategies to retain these knowledgeable people within the organization is essential so that the organization can use the capabilities and expertise of these people to achieve their goals. The research method consists of two parts: qualitative and quantitative. The qualitative part analyzes the subject literature and interviews with CEOs of knowledge-based companies, and the quantitative part analyzes the confirmatory factor of the components of the identified variables. Key variables affecting the retention of key employees in academic knowledge-based companies: salaries and benefits, company profit sharing and rewards and shareholding of key employees, work independence, work life balance, motivational job and job satisfaction, organizational commitment, vision and goals Support for management and leadership, learning opportunities and career advancement, organizational culture and communication, and participation in decision making. The results show that all components and strategies identified based on the results of data analysis have been effective on the retention of key human resources, but organizational strategies have shown the greatest impact on the retention and also the component of rights. And the advantages in service compensation strategies, the component of learning opportunity and progress in organizational strategies and job motivation and job satisfaction in job strategies have had the greatest impact on the organization. Manuscript profile