Development of a fuzzy DEMATEL model for identifying the critical factors of technology adoption in I.R. Iran - A case study of fourth generation of mobile networks
Subject Areas :Hossein Sabzian 1 , 2 * , mehdi ghazanfari 3
1 - University of Science and Technology
2 -
3 -
Abstract :
Despite Iranian main operators namely MCI, Irancell and Rightel have hugely invested on deployment of Long term evolution (LTE) as the most prominent representative of 4G technology, its diffusion has been very slow with penetration rate of 0.06 at the end of spring of 2017. Such a situation incurs a number of undesirable consequences such as 1) Failure to provide a large number of high quality services, 2) Inability to compete with OTT technologies, 3) Loss of many revenue opportunities, 4) Prolongation of payback period and 5 The lack of integrability with fifth generation networks (5G) and loss of many IOT opportunities. For tackling this challenge, discussing the literature of technology adoption both generally and specifically and identifying the major limitations of these studies, a novel fuzzy DEMATEL model has been developed through which all ICT policy makers can not only get a clear knowledge of factors influencing technology adoption but also know the critical success factors (CSFs) influencing Iranians’ mindsets towards LTE adoption. Therefore, they can make effective and actionable policies to scale up LTE diffusion among Iranian people.
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