List of Articles
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Open Access Article
1 - Investigating effect of front-line of employees’ competences on customer satisfaction with the role of moderating situational conditions (case of study: hypermi of store mashhad
وجیهه هوشیار Seyede farnaz Ahmadi saeedAbstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other h MoreAbstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other hand, human resources are the most important assets of organizations that help the productivity of the organization by learning knowledge and are effective in creating a competitive advantage and success of the organization in competition. This study seeks to investigate the effect of queue 1 staff competencies on customer satisfaction with the role of moderator of situation 2. The population of this study were the customers of Hypermy store in Mashhad. The sampling of this study is using Cochran's formula and 385 customers, whose data were collected through the standard questionnaire of Palacius et al. (2020). The measurement of validity from the validity of the structure gave the validity of the validity and the validity of the structure and Cronbach's alpha test was used to measure the reliability coefficient and Cronbach's alpha test was validated for variables. In this study, smart pls software was used to test the hypotheses. Because the model has two modifiers, one of which is qualitative. The results of this study indicate that the interaction competency variable of queue employees has an effect on customer satisfaction. Also, the competency variable has an effect on customer satisfaction. Employee demand variable modulates the effect of queue staff competence on customer satisfaction, but queue employee demand variable does not moderate the effect of interaction competence on customer satisfaction. In addition, store swarm variable 6 moderates the effect of queue staff competence on customer satisfaction, but store swarm variable did not have a moderating effect on the effect of queue staff interaction competence on customer satisfaction. Therefore, hyperemia store managers should provide customer satisfaction with the hypermia store by training capable employees in providing information and customer-oriented behavior in the hyperemia store. Manuscript profile -
Open Access Article
2 - Provide a model of innovative behaviors as cultural artifacts
Dr. Morteza Moradi Rabeah ZandipakInnovation is the key to economic development; Therefore, consideration of processes and policies that support innovation should be considered. The purpose of this study is to investigate innovative policies, attitudes and behaviors, considering the changes in the marke MoreInnovation is the key to economic development; Therefore, consideration of processes and policies that support innovation should be considered. The purpose of this study is to investigate innovative policies, attitudes and behaviors, considering the changes in the market and technology in knowledge-based companies, technology and growth centers. The research is applied in terms of purpose, descriptive-survey in terms of nature and method. To test the hypotheses, a 78-item questionnaire according to the 5-point Likert scale was used. The statistical population of the study is 600 people employed in more than 180 knowledge-based companies, technology and service growth centers located in the Science and Technology Park of Hamadan province. The sample size is 234 people who have been selected based on Krejcie and Morgan table and one questionnaire has been analyzed from each company. Using Spss software, Cronbach's alpha coefficient was calculated and confirmatory factor analysis was used to evaluate the validity of the structure using Lisrel software. In order to analyze the findings, the path analysis model was used and for the analysis of the mediating variable, the Sobel test was used and for the analysis of the moderator variable, the modified multiple regression test method was used. The results showed that the values supporting innovation, innovative behaviors and innovation norms can have a direct and indirect positive and significant effect on the agility and performance of the company. The results of the mustard test and the adjusted multiple regression test (moderator) indicated that the company's agility plays the role of the mediator variable and technology and market turbulence the role of the moderator variable in the relationship between other variables. Manuscript profile -
Open Access Article
3 - Coordinating in supply and distribution of relief items in humanitarian logistics based on quantity flexibility contracts and outsourcing
Parvaneh Samouei Homeira KordIn this study, we examine a supply chain of several products and four levels including suppliers (domestic and foreign), relief organizations (Red Crescent Organization), demand points (patient wards in the hospital). The Quantity Flexibility Contract provides coordinat MoreIn this study, we examine a supply chain of several products and four levels including suppliers (domestic and foreign), relief organizations (Red Crescent Organization), demand points (patient wards in the hospital). The Quantity Flexibility Contract provides coordination for inventory management by determining the order quantity between the relief organization and the internal supplier. Due to the many shortcomings, limited construction time and lack of facilities for mass production and increased costs, the use of outsourcing can increase the expected sales of the chain and also provide faster relief in times of crisis. Therefore, by presenting a mathematical model to minimize costs and times, we try to provide relief to the injured at the lowest cost and in the fastest time. By solving the model, we found that among the various parameters, the objective function is more sensitive to the demand parameter and domestic production capacity than other parameters, which shows the necessary accuracy of planners in this field to these parameters in crisis situations. Manuscript profile -
Open Access Article
4 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
Hesamedin Nemati یاسر سبحانی فرد Ali JafariIn this research, we are looking to investigate the effect of sensory marketing components on brand value by mediating audience satisfaction and brand credibility in the case of Islamic Republic of Iran TV programs. The scope of the research includes all the audiences o MoreIn this research, we are looking to investigate the effect of sensory marketing components on brand value by mediating audience satisfaction and brand credibility in the case of Islamic Republic of Iran TV programs. The scope of the research includes all the audiences of radio and television programs, according to Morgan's table, a sample size of 384 was obtained, and to ensure the questionnaire, 449 questionnaires were distributed among them in a simple random manner. The questionnaire of this research, based on related research, has a five-choice question designed on a Likert scale. Also, for data analysis, linear regression relationships were used in spss software and path analysis in pls software. The results showed that sensory marketing has a direct effect on brand credibility and also sensory marketing has a direct effect on audience satisfaction. In addition, the mediating variable of brand credibility has a direct relationship with brand equity, and also the mediating variable of customer satisfaction has a direct relationship with brand equity, and therefore, considering the establishment of four conditions between customer satisfaction and brand credibility in the relationship between sensory marketing and brand equity, It has a mediating effect. This research, which has been conducted for the first time on radio programs, seeks to investigate whether the components of the sensory marketing strategy have an effect on the special value of the brand through the mediation of customer satisfaction and brand credibility in the radio programs of the Islamic Republic of Iran. Manuscript profile -
Open Access Article
5 - Qualitative analysis of effective factors in the successful implementation of strategies in Iranian organizations
Hosein Vahidi Sadegh Shahbazi Mohamad Saber ShahrestaniThe relatively high rate of failure in the implementation of the organization's strategies, the comprehensive understanding of the factors affecting the successful implementation of strategies is of particular importance. despite the importance of this issue, so far th MoreThe relatively high rate of failure in the implementation of the organization's strategies, the comprehensive understanding of the factors affecting the successful implementation of strategies is of particular importance. despite the importance of this issue, so far there is no comprehensive research on the explanation of the factors and components affecting the success of the Strategies implementation have not been implemented. The purpose of this research is to comprehensively identify and categorize the factors affecting the successful implementation of strategies in Iranian organizations based on previous studies in this field. This study used qualitative method and for data collection , articles has been used and in terms of purpose this research is practical. in this study based on the searches made among Iranian article databases and internet sources between 2013 and 2023.At the First, 108 articles related to the topic of discovery were gathered and finally 21 articles were evaluated using the meta- synthesis qualitative analysis method and inclusion criteria. Based on the 7-step method of Barroso and Sandelowski and the open coding method, 45 factors were identified and extracted, and in 5 components distributed : planning and management (18 codes), infrastructure and structure (5 codes), human resources. (13 codes), organizational culture (4 codes) and financial and credit component (5 codes) were categorized. Among the final articles, the factor of organizational culture had the most repetition and factors such as strategic budgeting fit, vertical alignment of strategies, etc. had the least repetition among the studied articles Manuscript profile -
Open Access Article
6 - Meta-synthesis of the antecedents and consequences of digital marketing
nafise belaghatnya Mohammad ghaffari Hossein Shirazi hossein janatifarThe start-up businesses' effort to maintain and develop themselves has made it necessary to study the concept of marketing. On the one hand, with the advent of the technological era, which is full of contradictions, cooperation, and communications, the digital marketing MoreThe start-up businesses' effort to maintain and develop themselves has made it necessary to study the concept of marketing. On the one hand, with the advent of the technological era, which is full of contradictions, cooperation, and communications, the digital marketing approach is of a role in which the antecedents and their consequences on these businesses become necessary. In terms of orientation, the current research is fundamental. Based on Saunders' research onion model, our research gets into the interpretive paradigm layer. Our work is inductive rather than analogical, written with a qualitative approach. Library research helped collect the theoretical bases. The research strategy is a case study, and its ultimate goal is to explore the antecedents and consequences of digital marketing. A systematic review and content analysis availed collection and analyzing information. In terms of methodology, the meta-synthesis method has been used to achieve the final goal of the research. For the meta-synthesis of the antecedents and consequences of digital marketing, 422 pieces of research were selected, and the data were analyzed with the help of Nvivo12 software. With a general look at the results obtained from the antecedents and consequences of digital marketing, 12 organizing themes, which included 7 categories of antecedents and 5 categories of consequences, and 489 titles in the form of basic themes, have been determined and introduced. The antecedents included 381 factors affecting digital marketing, and the consequences included 128 factors influencing digital marketing. Manuscript profile -
Open Access Article
7 - Optimal Selection of Industrial Building Systems using Analytic Hierarchy Process: A Case Study in Schools of Kerman Province
Amirabbas Abouei Mehrizi Hamzeh DehghaniObjective: The aim of this research is to select the optimal industrial building systems in the schools of Kerman province using the hierarchical analysis. necessity: Industrialization of buildings as systematic method to improve the quality and speed of construction h MoreObjective: The aim of this research is to select the optimal industrial building systems in the schools of Kerman province using the hierarchical analysis. necessity: Industrialization of buildings as systematic method to improve the quality and speed of construction has been considered by construction policymakers. in recent years, industrialization is policies the School Renovation, Development and Equipping Organization. Methodology: Four main criteria and twenty sub-criteria were identified to evaluate industrial systems suitable for schools. According to the eleventh national building regulations, lightweight steel frame (LSF), prefabricated concrete buildings, reinforced concrete structural wall system with permanent insulation mold and three-dimensional prefabricated panel system have been used for evaluation. In this research, the hierarchical analysis process approach has been used in order to rank the effective factors in the optimal selection of industrial building systems in the schools of Kerman province. Findings: the data analysis was done using the hierarchical method. The results show that LSF with a score of 0.303 is the most suitable option. the score of prefabricated concrete building system, three-dimensional style prefabricated panel system and reinforced concrete structural wall system with permanent insulation mold were obtained as 0.266, 0.22 and 0.21 respectively. Conclusion: Four main criteria have been used in this research. The results obtained from the data analysis show that the criterion of practicability is the most important criterion with a relative weight of 0.427. according to quality and technical ability, cost and time with relative weights of 0.401, 0.106 and 0.067 were placed in next priorities. Manuscript profile