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List of Articles vajihe hoshyar

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1 - Identifying Factors that Influence the Process of Knowledge Transfer in Offshore Organizations
وجیهه هوشیار Mohammad لگزیان مهسا بذرگری

Offshoring is a trend during which organizatios directly replaced Internal labor with foreign labor and the activities are transferred from the source. At this time organization’s need to transfer knowledge of the local unit of offshoring jobs has become evident. In th More

Offshoring is a trend during which organizatios directly replaced Internal labor with foreign labor and the activities are transferred from the source. At this time organization’s need to transfer knowledge of the local unit of offshoring jobs has become evident. In the process of transferring, knowledge from the source to the recipient or user, is transmitted via factors that affect the process.The aim of the present study was to identify factors influencing knowledge transfer in offshoring organizations. Content analysis is a research method used in this study. After the content analysis of more than 60 studies, a model in four levels of factors impacting knowledge transfer were identified. At the first level, three dimensions of content, the individual and the context were identifid as the effective factors in knowledge transfer process. At the second level, the following components were extracted from each dimension which affected knowledge transfer, especially in offshoring firms. Knowledge is a vital component in the content level. Confidence,‌ motivation and capacity are effective in individual level and culture was identified to influence the context level. At the third and fourth level of the model, elements of these components as well as methods of knowledge transfer were presented. To assess the validity of this model, all aspects, components, parts and materials were confirmed by a number of experts who were aware of the model Manuscript profile
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2 - Analysis the elements and components of managers competency managers in the banking system
فريبرز رحيم نيا وجیهه هوشیار

Today’s in the changing environment, we need new skills for people in the organizations. Competency models provide useful instrument for organizations. Competencies result in productivity and reduce costs. The aim of this research is to analysis the elements and compone More

Today’s in the changing environment, we need new skills for people in the organizations. Competency models provide useful instrument for organizations. Competencies result in productivity and reduce costs. The aim of this research is to analysis the elements and components of managers competency models in the banking system. In this research competency include knowledge, skills, abilities and personal attributes. Sample of this paper is managers of the public bank. So we conduct semi-structured interviews with managers. Interviews were analyzed with content analysis and managers competency models was produced. Competency model has three levels. First level includes four domains: technical domain, environmental domain, managerial domain, personal domain. Second level have eight element: general knowledge, specialized knowledge, marketing, awareness of environment, correct management of the bank, human resource management, interpersonal, intrapersonal. Finally, third level include 42 competency component in the banking system. Manuscript profile
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3 - تاثير سکوت سازماني بر تمايل به ترک خدمت کارکنان به واسطه حمله عاطفي در ميان کارکنان موسسات آموزش عالي غير انتفاعي و غير دولتي شهر مشهد
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4 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
وجیهه هوشیار Mohammad rostampour

Today, research on brand has acquired a special position in business, because the issue, through its impact on customer satisfaction and loyalty, can be very influential in the survival and life of a service entity. Accordingly, the purpose of this research is to invest More

Today, research on brand has acquired a special position in business, because the issue, through its impact on customer satisfaction and loyalty, can be very influential in the survival and life of a service entity. Accordingly, the purpose of this research is to investigate the effect of service brand dimensions on customer loyalty to a brand. The study was conducted in the population of customers of Keshavarzi Bank branches in Torbat-e Heydarieh. We tested the effect of brand dimensions (brand evidence, brand hearsay) on customer satisfaction and brand attitude as well as the effect of brand attitude on customer loyalty through seven hypotheses. For this purpose, we used structural equation modeling and LISREL software. Hypothesis testing was conducted on a sample of 322 subjects that were selected by random sampling method. Confirmatory factor analysis was used to assess the validity of research instrument (questionnaire), and the results showed an acceptable validity for each variable in the questionnaire (test statistic for all variables was higher than 4%). The reliability of the questionnaire was measured using Cronbach’s alpha test and the test statistic for all variable was higher than 7%, which indicates that the questionnaire has a good reliability. Moreover, all the seven hypotheses of the study were confirmed. Manuscript profile
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5 - Investigating effect of front-line of employees’ competences on customer satisfaction with the role of moderating situational conditions (case of study: hypermi of store mashhad
وجیهه هوشیار Seyede farnaz Ahmadi saeed

Abstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other h More

Abstract Today, competition in the market is accelerating, organizations to be successful and take advantage of their competitive advantage must have the capabilities, which can be used with the resources they have, valuable performance and unparalleled. On the other hand, human resources are the most important assets of organizations that help the productivity of the organization by learning knowledge and are effective in creating a competitive advantage and success of the organization in competition. This study seeks to investigate the effect of queue 1 staff competencies on customer satisfaction with the role of moderator of situation 2. The population of this study were the customers of Hypermy store in Mashhad. The sampling of this study is using Cochran's formula and 385 customers, whose data were collected through the standard questionnaire of Palacius et al. (2020). The measurement of validity from the validity of the structure gave the validity of the validity and the validity of the structure and Cronbach's alpha test was used to measure the reliability coefficient and Cronbach's alpha test was validated for variables. In this study, smart pls software was used to test the hypotheses. Because the model has two modifiers, one of which is qualitative. The results of this study indicate that the interaction competency variable of queue employees has an effect on customer satisfaction. Also, the competency variable has an effect on customer satisfaction. Employee demand variable modulates the effect of queue staff competence on customer satisfaction, but queue employee demand variable does not moderate the effect of interaction competence on customer satisfaction. In addition, store swarm variable 6 moderates the effect of queue staff competence on customer satisfaction, but store swarm variable did not have a moderating effect on the effect of queue staff interaction competence on customer satisfaction. Therefore, hyperemia store managers should provide customer satisfaction with the hypermia store by training capable employees in providing information and customer-oriented behavior in the hyperemia store. Manuscript profile

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