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  • Vol. 23
  • Issue78 Vol.23
  • 78
    Issue 78 Vol. 23 Spring 2024

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  • List of Articles


      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Provide a model of co-branding in modern banking industry With the approach of foundational data theory
        معصومه غفاری Alireza Rousta فرزاد آسایش Nader  GharibNavaz
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Identification and interpretive structural modeling of factors affecting the fundamental competence of human resource managers related to transportation startups
        مهشید  سلیمانی Sayed Mousa  Khademi Ali Shahnazari Dorcheh سعید  عبدالمنافی
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
        َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers)
        ٍEesa Niazi ramin bagheri Sima Yeganehmand
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Improvement payment loan concerning financial discipline and maximum gain in uncertainly
        Mohammad Ali Afshar Kazemi Mohammadali Afsharkazemi Abbas Toloei Eshlaghy Ezattollah Asgharizadeh
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