List of Articles Open Access Article Abstract Page Full-Text 1 - Provide a model of co-branding in modern banking industry With the approach of foundational data theory معصومه غفاری Alireza Rousta فرزاد آسایش Nader GharibNavaz Open Access Article Abstract Page Full-Text 2 - Identification and interpretive structural modeling of factors affecting the fundamental competence of human resource managers related to transportation startups مهشید سلیمانی Sayed Mousa Khademi Ali Shahnazari Dorcheh سعید عبدالمنافی Open Access Article Abstract Page Full-Text 3 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran) َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani Open Access Article Abstract Page Full-Text 4 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers) ٍEesa Niazi ramin bagheri Sima Yeganehmand