• 61
    Issue61   Vol. 18 Winter 2020
    Reviewers of this Issue

  • List of Articles

      • Open Access Article

        1 - Exploring to Moderating Role of Ethical trait On Model of Brand Affect in Banking Services
        Mohammad Reza  Karimi Alavijeh Amir Aslani Aslani Afrashteh
        Research has shown that in the services industry, such as banking, in addition to the Perceived Quality of Service and brand trust, ethical behaviors of businesses plays a substantial role in shaping and maintaining long-term relationships between organizations and thei More
        Research has shown that in the services industry, such as banking, in addition to the Perceived Quality of Service and brand trust, ethical behaviors of businesses plays a substantial role in shaping and maintaining long-term relationships between organizations and their customers. So, in addition to the perceived quality of service, business ethics in services can also have a positive effect on the trust and loyalty of customers. Therefore, this study first examines the relationship between the perceived quality of service, the trust and the brand's Affect, and then examines the effect of ethical traits as a moderating variable on the relationship between perceived quality of service and the trust that leads to the brand's affect. This research in terms of purpose is considered as an applied research; in terms of data collection, it is considered as a descriptive-survey research and To analyze the data and to test the research hypotheses, structural equation modeling using Smart PLS software is used. The statistical population is the Students of the Faculty of Management and Accounting of Shahid Beheshti University. 180 Structured questionnaire based on literature was administered to the target statistical sample. Simple non-probability sampling method is used. The results indicate that perceived quality of service has a significant positive impact on Brand Trust and Brand Trust is also found a predictor variable having a significantly positive impact on brand's affect. Also, the role of moderating variable of ethical traits was confirmed and it is significant. Finally the results of the modeling tests show that ethical traits also enhance trust. Manuscript profile
      • Open Access Article

        2 - Strategic Planning of Knowledge-Based Companies on the Basis of SWOT Model for South Khorasan Province of Iran
        Seyed Ali Reza  Mohamadzadeh   Mahdi faghani
        The aim of this study is strategic planning of knowledge-based companies on the basis of SWOT Model. The present study is conducted with an applied purpose and with descriptive-analytical method. It is a field study when data collection is considered. The data has been More
        The aim of this study is strategic planning of knowledge-based companies on the basis of SWOT Model. The present study is conducted with an applied purpose and with descriptive-analytical method. It is a field study when data collection is considered. The data has been collected through a questionnaire made by the researcher. The study sample consisted of 228 cooperatives of South Khorasan province of Iran. The data has been extracted using SPSS software and analyzed using SWOT model. The results of the present study indicate that the companies in the cooperative sector of South Khorasan province are in a low level in respect of becoming knowledge-based. Therefore, in the current circumstances, the matching power with indices of becoming knowledge-based for the current status of the surveyed companies is less than 30 percent. Therefore, it seems that educational assessment and planning is needed to promote the knowledge-based indices in cooperative sector of South Khorasan province. It can ensure a promising future for these cooperatives in Iran's 20-year vision plan, resistive economy, knowledge-based products, self-sufficiency, employment, and entrepreneurship. Finally, some suggestions for the cooperatives of South Khorasan province have been presented with regard to the four strategies of SWOT model. Manuscript profile
      • Open Access Article

        3 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
        Pouria Nouri عبدالله احمدی کافشانی
        Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision maki More
        Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision making biases. Also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics in small and medium businesses. This paper’s main goal is to explore nascent entrepreneurs’ marketing behavior with a heuristic approach. This paper’s data were gathered by conducting semi-structured interviews with 15 Iranian high-tech entrepreneurs located in Tehran and analyzed by grounded theory. Decision hastiness was identified as the core category. Furthermore, increase in profit, increase in market share, improvement in decision quality as well as losing market share and decision making biases are the main consequences of heuristic decision making in entrepreneurial marketing behavior. Also, experience, environmental factors, personal goals, business-related factors, needed time to make decisions, decision styles and decision topic are the most influential factors in heuristic decision making in marketing behavior. Manuscript profile
      • Open Access Article

        4 - Solve the issue of project scheduling in a steady state with resource constraints and timing of delivery intervals
        Meysam Jafari Eskandari rozbeh azizmohammadi
        Due to considering the real conditions of project and solving manager’s problems, the primary methods development of scheduling for projects has recently drawn researcher’s attentions so that these methods are looking for finding optimal sequence to realize project goal More
        Due to considering the real conditions of project and solving manager’s problems, the primary methods development of scheduling for projects has recently drawn researcher’s attentions so that these methods are looking for finding optimal sequence to realize project goals and to provide its constraints such as dependence, resource constraint (renewable and non-renewable). The importance of these issues has practically and theoretically led researchers to do much efforts on different conditions of issues for project schedule, various methods to solve and or to develop each of them. In this research based on selection of some executive methods for any activity with renewable and non-renewable resource and considering prerequisite relation from kind of start to end and having delivery time for any activity in two time periods that has been provided with regard to delivery time of penalty cost with delay or without delay. The presented model has been solved in small scale by gams software and in small, medium and large scale using meta-heuristic Methods of NSGA ll and cuckoo after coding in software of matlab 2013. The comparison of the answer obtained from the above algorithm indicates the better performance of genetic algorithm in most indexes and cuckoo algorithm has superiority on time index of problem solving. Manuscript profile
      • Open Access Article

        5 - Business Performance Models based on Intellectual Capital Case Study: Companies Located in Zanjan Industrial Town
          peyman akhavan
        The aim of this study is the effect of Intellectual Capital components(human capital, relation capital, structural capital) on each other and also the relationship of these components on Business Performance. The study population were located in the industrial city of Z More
        The aim of this study is the effect of Intellectual Capital components(human capital, relation capital, structural capital) on each other and also the relationship of these components on Business Performance. The study population were located in the industrial city of Zanjan and the means of data collection was Bontis questionnairy which have been used first in Malaysia, Canada and Jordan. Data analysis was performed by a software called Visual PLC. The results showed that the structrual equation model which has been used, is a strong theoretical model for the effect of intellectual capital (human capital, structural capital and relational capital) on organization’s business performance. The results of study showed that by changing in human capital, the customer capital would be changed directly and improved, but would not be able to change structuaral capital. The results of the analysis showed that all aspects of intellectual capital except human capital and structural capital have positive and significant relationship to each other and Finally, the structural capital has a significantly positive effect on the business performance. On the other hand, the results of this study showed that human capital has a positive and significant relationship with structural capital. Manuscript profile
      • Open Access Article

        6 - A framework for organizational social capital development based on the organizational emotional capital
        Seyyed Mohammad Toghra hasan Zaree matin Seyyed Hosein Akhavan Alavi Hamid Reza Yazdani
        Social capital development is one of the most important challenges of the managers in the today organizations. Decrease of social capital index as level is in Iran proves the necessity of research in this field. Emotional behaviors is an important aspect of interpersona More
        Social capital development is one of the most important challenges of the managers in the today organizations. Decrease of social capital index as level is in Iran proves the necessity of research in this field. Emotional behaviors is an important aspect of interpersonal communication. This research tries to develop a framework for social capital development based on the organizational emotional capital. This is a qualitative research and uses grounded theory method with emerging approach. Data collection in this research is done using a semi-structured interview. Interviewees where selected from managers in public sector and NGOs of Markazi and Qom provinces. Theoretical saturation after 16 interviews. Final framework of this research consists of two schemas, first one diagnosis social capital and the second one emotional based development of social capital. Under diagnosis schema there are three main categories causes of social capital weakness symptoms of emotional capital weakness and consequences of social capital weakness. And under the second schema there are four main categories reinforcing phenomenon, central phenomenon (emotional social capital), strategies and outcomes. Manuscript profile
      • Open Access Article

        7 - Explaining the legal framework of the constitution and the law of civil services management decisions N.J.I.I
          Ebrahim Azizi
        One of the topics of the day in each period of the formation and implementation of decisions, or in other words the legal decisions are enforced. What is important at this time is the rest of the structure and the legal system decisions. As a director in the government More
        One of the topics of the day in each period of the formation and implementation of decisions, or in other words the legal decisions are enforced. What is important at this time is the rest of the structure and the legal system decisions. As a director in the government know what decision-making authority and support his decisions or materials which legal principles. Legal principles in documents for the implementation of decisions is better because these decisions will find strong support law enforcement aspects better. One of the challenges facing government managers, particularly managers not familiar with the law and legal mechanisms. Therefore, this article examines the legal principles and legal structure of decision analysis methods are discussed. Constitution and management of the civil service laws that assessed and eventually decide on the model law has been proposed. Manuscript profile
      • Open Access Article

        8 - Analysis of Iran Internationalization of Higher Education,emphasis on actors
        Firoozeh Asghari
        The new trend of internationalization of higher education, based on the Sixth Development Plan, demonstrates Iran's serious determination to implement this policy as a continuous, systematic and extensive process. But what is important at the beginning of the work and i More
        The new trend of internationalization of higher education, based on the Sixth Development Plan, demonstrates Iran's serious determination to implement this policy as a continuous, systematic and extensive process. But what is important at the beginning of the work and in the first year of the program is to pay attention to the different dimensions of this policy decision in order to successfully implement the program. Therefore, this paper, based on the results of the research conducted in the years 96-95, seeks to provide the theoretical support necessary for the implementation of this policy by analyzing the policy of higher education internationalization emphasis on actors. Manuscript profile
      • Open Access Article

        9 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
        kamran jalilian kameleh nasiri
        Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is fo More
        Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is formulated based on indicators after sale services, sale process, initial quality study, initial quality study, automotive performance execution and layout of the automobile industry. Also, by presenting an optimization model, the optimum customer satisfaction path from 1395 to 1404 is presented as a perspective for Iran Khodro, Saipa and Pars Khodro companies using an optimized control methodology, which is used to solve the MATLAB software. Finally, the cost of upgrading the customer satisfaction of the products of these companies for two consecutive years is 1396-1395. The results of the research show that the number of initial quality study has the most impact on customer satisfaction, which should be given more importance in the future planning of automobile companies as the most important control variable in order to improve the optimum route of customer satisfaction over the years to come. Manuscript profile
      • Open Access Article

        10 - Analyzing and prioritizing of Effective Factors on Conceptual Construct of Talent Management in Creative Industries
        sayyed mohammad sadegh davoudi mahdi hamzehpoor علی سبحانی متین
        Today’S world is shifting the boundaries of truth amazingly, with reaching out the modern technologies including soft technologies, that are based on the intellectual property; human capital. And in the meantime, creativity, innovation, and in one word, "human talent" i More
        Today’S world is shifting the boundaries of truth amazingly, with reaching out the modern technologies including soft technologies, that are based on the intellectual property; human capital. And in the meantime, creativity, innovation, and in one word, "human talent" is the mainstay of these stunning developments. The softening of industry and the emergence of soft industries such as cultural and creative industries are the pivotal phenomenon of industries and technologies of our era. Accordingly, the issue of the talent management and factors affecting these industries, that are considered the industries of the whole brain, are of the great strategic importance. In this research, these factors were analyzed and prioritized in terms of effectiveness by identifying and explaining the twelve factors affecting the talent management, through strategy of the operational research and especially the DEMATEL technique, the most important of which include: " Approach of the Organizational Leaders and Managers ", "Organizational Culture", "Personnel Empowerment and Training Programs," "Organizational Learning," "Government Rules and Regulations," and "Human Capital Characteristics". Manuscript profile
      • Open Access Article

        11 - Designing and developing a model for strategic control measurement in organizations with different value logic
        Mohammad Javad Azarshahi Mohammad Taghi Amini Mahdi Akbari
        The purpose of this study was to design and develop a model for assessing the amount and type of dominant strategic control in organizations, and in assessing the appropriateness of the strategic control type and its appropriateness with the logic of the organization's More
        The purpose of this study was to design and develop a model for assessing the amount and type of dominant strategic control in organizations, and in assessing the appropriateness of the strategic control type and its appropriateness with the logic of the organization's value creation. It seems that with the predominance of a kind of strategic control in an organization and the imbalance of the organization in the organization, the survival of the threatened organization and the assessment of the strategic control dimensions appropriate to the logic of value creation is necessary. So far, much research has failed to address this issue, and this field study has taken a step towards removing this knowledge gap. The present study is a mixed study. In the qualitative analysis of data, the method was transcendental and in the quantitative analysis section, structural equation modeling was used. The model qualitative findings revealed two parts of strategic behavioral and content control. In the quantitative part, the leading research is a cross-sectional descriptive survey. In this study, 279 employees from nine organizations with a region of value creation service, production, and social welfare were studied by random stratified sampling. Based on the scientific literature of strategic control, a 31-question questionnaire was designed and its validity and reliability were evaluated and verified, and after the strategic justification period, a research sample was distributed. The findings of the research indicate that the proposed structure is suitable for fitting. The results of the research show that there is a significant difference in the use of economic control and ethnic-cultural control among the manufacturing, service and social welfare organizations, but there was no significant difference in the use of other controls among the organizations. Manuscript profile
      • Open Access Article

        12 - Designing and compiling a behavioral decision making model for investors considering the role of financial marketing mix using structural equation modeling
        Hamid reza Shokrizadeh jamal barzegari khanaghah Hojat allah Sadeghi
        Capital markets play an important role in the economy, because the cash flow of people who can not use their funds leads to those who are capable of it. Naturally, the good performance of these markets will be a key factor in ensuring economic growth, so if capital mark More
        Capital markets play an important role in the economy, because the cash flow of people who can not use their funds leads to those who are capable of it. Naturally, the good performance of these markets will be a key factor in ensuring economic growth, so if capital markets are efficient, economic development will be realized. On the other hand, because of the irrational decision making of investors in the capital market, systematic errors have occurred and this leads to market failure. The present study seeks to examine the impact of the financial marketing mix(7p) on the relationship between behavioral bourgeois and investor decision making. The method of this research is applied to the purpose of the research and the method of collecting and collecting data is descriptive survey. The statistical population is real investors in Tehran Stock Exchange. 422 questionnaires were distributed. By eliminating incomplete questionnaires, 391 questionnaires were used for statistical analysis. The data was analyzed using SmartPLS and LISREL software. The results indicate that the financial marketing mix (7 p) affects the relationship between emotional and decision-making factors of investors more than cognitive biases. The two sides of the trained and promoted people have the most impact. Manuscript profile
      • Open Access Article

        13 - Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)
        Akbar manjegani   golnar shojaei
        The aim of this paper is to provide research results using descriptive-analytical research method and qualitative-quantitative data obtained from questionnaire. Some factors such as reaching effectiveness of tax system functions, establishing social justice, taxpayers d More
        The aim of this paper is to provide research results using descriptive-analytical research method and qualitative-quantitative data obtained from questionnaire. Some factors such as reaching effectiveness of tax system functions, establishing social justice, taxpayers dissatisfaction and especially the culture of tax fraud, motived us to investigate effective agents on attaining a favorite future in social relationships with taxpayers from organizational expert's point of view. Regarding limitation of the numbers of experts in Iranian National Tax Administration, available sample was used. Therefore, utilizing organizational documentation and experts, some components were recognized and extracted then they were prioritized by analytical Network Process .Afterwards, based on Dymtel Technique, the intensity of impression and being impressed as well as relationship network of relevant factors were examined by futurology method. Following assessment of these factors by experts, prioritizing of subordinate criterions was done as well. Results show that experts anticipated that individual oriented resources organization and social responsibilities as the most important priority in integration relationships in social marketing in Tax Affairs System, furthermore, motivation tendency, addressees' cooperation and economic needs were the most important priorities in subordinate criterions. The result of this research can be used to explain social marketing strategies and designing of integration relationship of social marketing model in Iranian National Tax Administration. Manuscript profile
      • Open Access Article

        14 - Identifying and ranking the Factors Affecting the User Experience of Recommendation Systems in Online Environments (The Case Of: Digikala WebSite)
        Mahdi Farmani Mohammad Ghaffari Hossein moeini Mostafa Zandi Nasab
        this research is going to identify and rank the factors influencing on user experience from proposing systems in online environment. This research is functional in terms of its purpose, and it is a descriptive one in terms of information gathering. The statistical popul More
        this research is going to identify and rank the factors influencing on user experience from proposing systems in online environment. This research is functional in terms of its purpose, and it is a descriptive one in terms of information gathering. The statistical population of the study was all users of DJ's internet store, who have used the services of this store in April and May of 2018. To determine the sample size, the Kumer and Lee patterns were used, the sample size was 500 and 458 of the samples in questionnaries were completed and obtained. Sampling method was used to select the members of the statistical sample and the data were collected by using both library method for reviewing the literature and the field method for distribution and collection of questionnaries. Validity of the questionnaries was measured by experts and reliability was confirmed by cronbach's alpha. Data analysis was done by exploratory factor analysis using spss software. The findings of this study showed that user experience includes 13 dimensions. To test the dimensions, a one sample T test was used. Therefore studying these dimensions showed that all dimensions are in good condition. Shannon Entropy was used to rank dimensions. Manuscript profile
      • Open Access Article

        15 - Identify knowledge Intensive Business Services of Qom Water and Wastewater
        Maryam Gholizadeh Mohammad Ali Sarlak
        The purpose of this study was to identify knowledge Intensive Business Services of Qom Water and Wastewater Company. In this Delphi study, after reviewing previous research and examining the upstream documentation and infrastructure at ABFA, the areas of knowledge assoc More
        The purpose of this study was to identify knowledge Intensive Business Services of Qom Water and Wastewater Company. In this Delphi study, after reviewing previous research and examining the upstream documentation and infrastructure at ABFA, the areas of knowledge associated with a description of business services were identified. The results of data analysis showed that the areas of knowledge creation, upgrading and development of water and wastewater facilities, center of supervision, operation and maintenance of facilities, sales and customer service to be considered as a top priority and supply and support management, human resources management, management Financing, partner relationship management, developing management systems for review were the second priority. The processes and knowledge activities of each field were also identified and presented in separate business services. Manuscript profile
      • Open Access Article

        16 - Identifying future trends and charting the ideal status of vocational technical education from the experts' point of view
        sorur sefidgar sefidgar Hosein  Aliahmadi Jeshfaghani Ali Reza  Ali Ahmadi
        According to the objectives, this research is an applied-developmental research. From a data gathering perspective, it is integrated. Interaction analysis method was used to collect, analyze and combine quantitative and qualitative data. The analytical research method w More
        According to the objectives, this research is an applied-developmental research. From a data gathering perspective, it is integrated. Interaction analysis method was used to collect, analyze and combine quantitative and qualitative data. The analytical research method was identified by analyzing the research literature related to the global trends of technical education development. From the point of view of educational experts, a group of 30 experts and experts in formal technical and vocational education, with a forward-looking and strategic perspective, with judicious and purposeful sampling, the most important global trends in technical and professional education development. Summarized and summarized the opinions, 22 trends were finalized. Then, the interaction effects, the effectiveness and impact of these trends were estimated. Findings show that variables such as "network community", "national competency framework", "orbital competence approach" and "population" are the most important factors influencing future educational attainment. Manuscript profile
      • Open Access Article

        17 - Designing a model of spiritual behavior in media organizations
        Aliakbar  Farhangi Abbas ali Rastgar   Azim Zarei
        The present study aimed to develop and present a suitable model for the spiritual behavior of media organizations. This research is based on the fundamental purpose and applicability of the method and how to collect data is a descriptive survey and correlation type, and More
        The present study aimed to develop and present a suitable model for the spiritual behavior of media organizations. This research is based on the fundamental purpose and applicability of the method and how to collect data is a descriptive survey and correlation type, and from the viewpoint of how the research is carried out as a type of qualitative research in which the exploratory approach and the research strategy "Theory Data Foundation " Used. The statistical population of the study consisted of experts in the field of spirituality and media. Using sampling method, 15 people were selected as sample. Deep exploratory interviews were also used to collect data. After the triple stages of open coding, central coding and the selective coding of the categories, concepts and dimensions extracted, a new theory, the very model of spiritual behavior in media organizations, was designed. It is hoped that by applying the model presented in this study and by increasing the understanding of employees and managers and media organizations about the process of streamlining spiritual Manuscript profile

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