In market turbulent conditions, classic approach on strategy is too simplistic. Based on their context, companies need a different approach. Not only organizations should adopt a proper approach to strategy implementation or use a right combination of different approach
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In market turbulent conditions, classic approach on strategy is too simplistic. Based on their context, companies need a different approach. Not only organizations should adopt a proper approach to strategy implementation or use a right combination of different approaches, but also they should reform such combination consistent with environmental changes. In the present study, Analyzes proper approach on strategy development in knowledge-based companies in Qom Province based on their context. This research is a mixed method and used a multiple case study methodology whit 12 samples. In the present study, Use depth interviews with semi-structured questions for data collection as well as the observations and documents has also been used. Determine each step of strategy Development including survival, uncertainty, network and learning approaches. Then, Determine overall approach on strategy Development by Shannon entropy weighting and TOPSIS techniques. The findings indicate that any company may use different or both approaches simultaneously in different steps of strategy development and Finally, The overall approach in the all of companies is learning approach, which indicates that this category of companies to interact among the members to formulate its strategy drastically need.
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