• List of Articles


      • Open Access Article

        1 - Developing a structural model of organizational performance dimensions based on opportunities, threats, and strengths and weaknesses in the Social Security of Organization
        ام البنین گیلان bagher sarokhani seyedmohamad seyedmirzaei
        The Social Security Administration, as the largest provider of social security in the country, is constantly interacting with the internal and external environment. Therefore, understanding this process leads to a kind of programming based on a realistic view of the dim More
        The Social Security Administration, as the largest provider of social security in the country, is constantly interacting with the internal and external environment. Therefore, understanding this process leads to a kind of programming based on a realistic view of the dimensions of organizational performance. The purpose of the present study is to provide a structural model of organizational performance dimensions based on environmental changes and opportunities, threats and weaknesses in the organization. This research is based on data type, quantitative and purpose, applied research and method, descriptive correlation and specifically structural equation model. The statistical population of the present study are experts of the Social Security Organization with 13 people and the employees were selected according to the 9 variables observed in the model. Allocation of coefficient 30 with more than 300 estimates in a simple random method was done with equal chance. SPSS software analysis methods and statistical tools have been used to analyze the research data. The results show that the paths of opportunities, strengths, weaknesses and threats have a significant and direct effect on organizational performance and also the values obtained from the coefficient of determination indicate a significant level of effect, which has the greatest effect on strengths and the least effect. Manuscript profile
      • Open Access Article

        2 - Designing a Comprehensive Personal Productivity Assessment Model for the Personnel in Banking Industry
        Ali  Nemati Hojjat Taheri Goodarzi Parvaneh Gelard Yadollah   Abbaszadeh Sahroun
        The present research aims at designing a comprehensive personal productivity assessment model for the personnel in the banking industry, which has been conducted with a combined (qualitative-quantitative) method. Objective sampling method has been employed for the resea More
        The present research aims at designing a comprehensive personal productivity assessment model for the personnel in the banking industry, which has been conducted with a combined (qualitative-quantitative) method. Objective sampling method has been employed for the research where a number of university elite and experts as well as managers of the banking industry were elected as samples. Semi-organized interviews and closed-ended questions were used as the first and second stages of data collection. The method of analysis in the qualitative section was inductive thematic analysis and in the quantitative section was structural equations modeling, and the results of the research in the qualitative section is indicative of identifying 377 meaningful concepts or propositions resulting from 110 interview texts; however, taking into account the notion of concentration, the meaningful concepts and propositions were reduced to 137 primary themes. Further on, 15 subsidiary themes and 3 levels of main themes were identified. For the quantitative section, a structural pattern was presented for the correlation among the components which depicted that from among the 15 components constituting the personal productivity of the personnel in the banking industry, the highest ratio belongs to social intelligence with the value of 0.82 and the lowest ratio goes for professional competency wit the value of 0.49 Manuscript profile
      • Open Access Article

        3 - Investigating the Relationship between Knowledge Management Processes and Factors Affecting Human Resources Empowerment
        محمد سعید  پوررضا mohamadAli sarlak
        Summary Human resources are the most valuable resources of an organization that collect and store in their minds as experiences, experiences, trends, solutions, initiatives, etc. as a knowledge base. When this knowledge was implicitly and explicitly taken out of the ha More
        Summary Human resources are the most valuable resources of an organization that collect and store in their minds as experiences, experiences, trends, solutions, initiatives, etc. as a knowledge base. When this knowledge was implicitly and explicitly taken out of the hands of the organization and managed, It can be fruitful and can help achieve organizational goals. This happens during the knowledge management process. The process of identifying, producing, disseminating, integrating, and applying the right knowledge at the right time by the right person in the knowledge management organization. This article attempts to describe and define knowledge management and the relationship between knowledge management and human resource empowerment while explaining the impacts of knowledge management on human resource empowerment. Summary Human resources are the most valuable resources of an organization that collect and store in their minds as experiences, experiences, trends, solutions, initiatives, etc. as a knowledge base. When this knowledge was implicitly and explicitly taken out of the hands of the organization and managed, It can be fruitful and can help achieve organizational goals. This happens during the knowledge management process. The process of identifying, producing, disseminating, integrating, and applying the right knowledge at the right time by the right person in the knowledge management organization. This article attempts to describe and define knowledge management and the relationship between knowledge management and human resource empowerment while explaining the impacts of knowledge management on human resource empowerment. Manuscript profile
      • Open Access Article

        4 - The Study of the Impact of Culture Through Justice on Organizational Paranoia
        Mojtaba  Latifeh  Ebrahimi
        One of the issues that is clearly seen in today's organizations is about interpersonal organizational relationships. Communications that play an important role in organizational success and failure. Therefore, in this research, the impact of culture through justice on o More
        One of the issues that is clearly seen in today's organizations is about interpersonal organizational relationships. Communications that play an important role in organizational success and failure. Therefore, in this research, the impact of culture through justice on organizational paranoia in the Central Telecommunication Company has been investigated. Staff of the Central Telecommunication Company were considered as the statistical population of this research. The present research is purposeful and applied in terms of its methodology. In this regard, while reviewing the subject literature and using library resources, the researcher has used a questionnaire to collect information. Validity of the questionnaires was confirmed by experts and Cronbach's alpha also showed its reliability. According to the sample, questionnaires were distributed among 320 employees and answered to 300 questionnaires. The hypotheses of this study were tested using Lisrel software. Confirmatory factor analysis was used to analyze the data and test the research hypotheses. The results of the research indicated that culture had a positive and significant effect on organizational paranoia, but culture did not have a significant effect on organizational paranoia through justice. Manuscript profile
      • Open Access Article

        5 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
        Elham  Keshavarz mirza hasan hosseini
        Designing a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology a More
        Designing a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology approach of soft systems in the design of this model, because the approaches related to the design of hard models in the fetus will not have the necessary efficiency and effectiveness. In this research, using the soft system methodology approach, the unstructured problem, i.e. designing a green marketing model in consumer markets in small and medium-sized businesses to enter international markets, is explained and then, by defining its boundaries, a clear picture of different system actors and benefits that are drawn. In the third step, the CATWOE approach is used to explain the root definition of green marketing in consumer markets in small and medium-sized businesses to enter international markets, and in the fourth step, a conceptual model of activities is presented using the root definition. In the fifth step, the developed model is compared with the real world. In the sixth stage, desirable and possible changes to improve and develop the real system are identified, and finally in the seventh stage, programs to implement the changes are proposed and given to the officials and stakeholders involved in the situation to improve the performance of the system and ultimately reduce environmental degradation and improve consumer purchasing intent. Manuscript profile
      • Open Access Article

        6 - Designing an evaluation model of the effective factors on customers’ satisfaction with a system dynamics approach in the ceramic tile industry of Yazd province
        امیراحسان اسحاقیه فیروزآبادی
        Abstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied More
        Abstract IntroductionTherefore, the purpose of this study is to present a simulated model of factors affecting customer satisfaction based on dynamic methodology in order to analyze the factors and also improve customer satisfaction. Method:This research is applied in terms of purpose and analytical-descriptive in terms of data collection from the survey branch. First, the initial and proposed model was drawn based on the research background and literature. The statistical population in the present study includes three groups of experts and specialists, information and data and personnel of the ceramic tile industry in Yazd province. At first, a panel of experts (15-20) people were selected and dynamic and key variables affecting the model were identified through semi-structured interviews.While collecting statistical data and financial information, a questionnaire was prepared using the opinion of experts and measured using factor analysis. Results: through simulation by Vensim, show that factors that increase customer satisfaction include quality, product diversity, and on-time delivery and factors that decrease customer satisfaction include ceramic tile import from other countries, low quality, high price, and lack of on-time delivery. Conclusion: Therefore, companies' attention to the model presented in this study can have a significant effect on increasing customer satisfaction. Managers can also play an effective role in increasing customer satisfaction by adopting strategic and creative policies. Manuscript profile
      • Open Access Article

        7 - Cuncurent engineering for mass production of products from Research and Development projects
        mohammad forozandeh
        One of the issues and problems facing the research cycle is the integration of design and production. Research institutes design products that are made without the cooperation of the construction engineering firm. The manufacturing institution does not have a common lan More
        One of the issues and problems facing the research cycle is the integration of design and production. Research institutes design products that are made without the cooperation of the construction engineering firm. The manufacturing institution does not have a common language in the production of the designed product and therefore no production takes place. Design without considering production and supply considerations seems beautiful only for the designer, but in some cases, the production organization is either not able to produce it or has problems in supplying some parts. This research deals with the issue of coordination of design, production and supply, which by examining the literature, its key indicators at the level of research projects and industrial development were extracted and finally ranked with decision models. For the first time, this research examines concurrent engineering in the defense industry and provides a model for the integration of design, production and supply. The indicators of this issue are divided into 4 criteria of product structure and architecture, management, quality and organizational cooperation. The criteria of product structure and architecture are the most important. Manuscript profile
      • Open Access Article

        8 - Designing a model for standardization of nanotechnology using Grounded Theory
        mojtaba bahiraee Manouchehr  Manteghi abbas khamseh
        Given the ambiguity and uncertainty in the nature of nanotechnology, its commercialization requires the development of an appropriate regulatory system, and the prerequisite for implementation of such a framework is technology standardization. Therefore, the purpose of More
        Given the ambiguity and uncertainty in the nature of nanotechnology, its commercialization requires the development of an appropriate regulatory system, and the prerequisite for implementation of such a framework is technology standardization. Therefore, the purpose of this study is to provide a model for standardization of nanotechnology and explain the theoretical theorems. This research is an applied research that has been done with a qualitative approach based on grounded theory. The statistical population of this study is experts at the macro and firm levels and purposeful sampling has been used. The collected qualitative data were analyzed using MAXQDA18 software and the final model was extracted. Based on the analyzes performed, in the axial and selective coding stages, 45 codes and 6 categories were identified, including drivers, nanotechnology standardization, mechanisms, prerequisites, surrounding conditions and barriers, and results. The resulting theory shows that standardization of nanotechnology leads to increasing market share and production volume and demand, branding, increasing quality and safety, creating wealth and economic advantage, pioneering in nanotechnology, gaining public trust, reducing risk and technology uncertainty, diffusion of innovation. To achieve these results are emphasized on strategies including, standardization diplomacy, attracting private sector participation, developing corporate standardization, improving and evaluating the national nanotechnology standardization system, enforcing some standards, export-oriented nanotechnology standardization policies, standardization in the technology life cycle, development of nanometrology laboratories, research and development in nanotechnology standardization, proper government policy, and product quality control and quality assurance. Manuscript profile
      • Open Access Article

        9 - Effect of Celebrity Endorsement at Advertising on Compulsive buying: The role of the materialism mediator and the role of Self Confidence, desire to fashion and awareness moderator among young buyers
        fakhrieh Hamidianpour
        Background: One of the types of purchases that today is an important social issue is the on compulsive buying that is the dark side of consumer behavior. Compulsive buyer try to hide their shopping activities because they are afraid that others will consider them to be More
        Background: One of the types of purchases that today is an important social issue is the on compulsive buying that is the dark side of consumer behavior. Compulsive buyer try to hide their shopping activities because they are afraid that others will consider them to be the ones who are constantly buying. This disorder along with initial pleasure, is usually associated with feelings of guilt and regret. Aim: The main goal of this study is to measure the effect of well-known advertisers on compulsive buying. In this research, the role of the level of consumer awareness, tendency to fashion and self-confidence as a moderator has been studied. Methodology: The current study is an applied research and regarding data collection is descriptive. The population in the present study includes all the young buyers of goods in the shops of the city of Bushehr who were chosen via non-random availability method. 385 questionnaires were evaluated. Structural equation modeling was used to analyze research data. The collected data was analyzed using the SPSS version 19 and Smart PLS softwares. Smart PLS is one of methods of the structural equation modeling Conclusions: The results this study show well-known affirmation of advertising has a positive and significant effect on materialism. Also, increasing materialism will also increase compulsive buying. In this study, the effect of consumer awareness on materialism was confirmed, but its moderator role was not confirmed. In addition, the moderating effect of low level of involvement in the relationship of consumer’perception and impulse buying was also confirmed, while the moderating effects of consumer’mood and time pressure in the relationship of consumer’ perception on the impulse buying was not confirmed. Findings showed that increasing mood tends to increase compulsive buying, and reducing self-esteem leads to an increase in compulsive buying. But the moderating role of the two was not confirmed. The innovation of this research is the contribution of this research to measuring the impact of each of the materialist variables, using well-known advertisers in advertising, self-confidence, awareness and willingness to consumer fashion on compulsive shopping. Manuscript profile
      • Open Access Article

        10 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines)
        Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie
        Handmade carpet in addition to dimensions of occupation, export, and economic interests, has long been a symbol of the rich culture of this land and has special celebrity worldwide. Neglecting the principles of marketing and business, the competitive advantage of handma More
        Handmade carpet in addition to dimensions of occupation, export, and economic interests, has long been a symbol of the rich culture of this land and has special celebrity worldwide. Neglecting the principles of marketing and business, the competitive advantage of handmade carpets has faced serious risks, in particular at the global level. Today's competitive world, customers are at the heart of every business, recognition of desires, shopping habits and consumer culture perform a vital role in the branding and marketing of handmade carpets. Therefore, analysis and expansion of knowledge in this regard helps the success of the product brand in the target markets. Accordingly, the main purpose of this study is to investigate the marketing situation and brand of handmade carpets. The research method in this study is descriptive and data collection was gathered through structured interviews and questionnaires. For this purpose, activists and producers of handmade carpets have been studied using non-probabilistic sampling method and by referring to them directly in Kurdistan and Kermanshah provinces. The results showed that at present, there is not much luck in branding handmade carpets by the owners of production units. Therefore, it is necessary to develop a specific model to improve the marketing and branding of this valuable product. Manuscript profile