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      • Open Access Article

        1 - Developing and explaining of the performance enhancing model of company based on the effective components of intellectual capital and organization entrepreneurship
        mirza hasan hosseini Aliakbar  Jowkar Zynolabdin  Rahmani Elham  Keshavarz
        According to importance of subject, the aim of this study is to evaluate and rank factors of intellectual capital and organization entrepreneurship that aims to improve the performance of corporation. Therefore, after reviewing the literature and interviews with profess More
        According to importance of subject, the aim of this study is to evaluate and rank factors of intellectual capital and organization entrepreneurship that aims to improve the performance of corporation. Therefore, after reviewing the literature and interviews with professors and coil industry experts, intellectual capital, organization entrepreneurship and firm performance factors were identified. After designing and distributing questionnaires among coil industry experts, priority and importance of each of these factors with using Fuzzy TOPSIS, FAHP, vikor, ELECTRE were evaluated. According to the results of the above methods in cases not compatible with each other, to achieve the overall ranking of integration methods (POSET) that includes: rating average method, Borda method, Copeland method and integration phase (POSET) has been used. The results obtained from FAHP method, according to the company's performance improvement indicate that the net profit is the most important subcategory of the factors affecting corporate performance improvement; competitive advantages, customer retention, market value of the company; innovation capacity and volume of transaction are at ranking highest respectively. The results obtained from FAHP method indicate that organization entrepreneurship is more significant than intellectual capital of the factors affecting corporate performance improvement. Different Ratings have offered for intellectual capital and sub-scales of Human capital, Structural Capital, Relational Capital, Innovation Capital and Customer Capital factors. To reach a consensus, it was used in the ranking of integration (POSET) method and based on integration (POSET) method is most important factors of intellectual capital that helps to improve company performance improvement in order of importance include: Human capital, Structural Capital, Relational Capital, Innovation Capital, Customer Capital factors and also, the most important factors of Human capital, Structural Capital, Relational Capital, Innovation Capital, Customer Capital regarding to company performance improvement in order of importance Include: Leadership ability, Employees’ competence, Employees’ experience, Employees’ creativity, Individual-level knowledge, Customer satisfaction, Motivation of the personnel, Customer loyalty, Employees’ attitude, Organizational structure, Staff’s experience, Organizational learning, Marketing capability, Databases, Management system, Use of knowledge, Strategically values, Operation process, Information system, Corporate culture, Brand value, Mission-vision, Relationship with suppliers and competitors, Size of organization, Innovation culture, Relationship with other organization, Market intensity, Company lifecycle, Customer appropriateness, Innovation mechanism and Innovation achievements. based on integration (POSET) method is most important factors of organization entrepreneurship that helps to improve company performance improvement in order of importance include: structural factors, underlying factors, behavioral factors and also, the most important factors of structural factors, underlying factors, behavioral factors regarding to company performance improvement in order of importance Include: Entrepreneur organization structure, Entrepreneur organization strategy. Reward system, Political/ governmental factors, Decision making/control, Infrastructure, Organizational culture, Management Support, Communications, Financial system , Availability to resource, Technology, Performance evaluation system, Uncertainty/ changes, Employee empowerment, Information system , Complexity, Research and development system , Risk Taking, Market, Employee's characteristics , Team spirit, Manager characteristics, Foresight , Self-Efficacy ,Creativity and innovation, Previous experience and Entrepreneur Organization leadership style Manuscript profile
      • Open Access Article

        2 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
        mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر  جوکار Farzane sadat hosseiny
        Because social media is becoming more and more interactive, consumers can also affect other consumers more than past and make them aware of their views and experiences. By influencing this broad spectrum, customers can stop, control, and manage marketing efforts; this m More
        Because social media is becoming more and more interactive, consumers can also affect other consumers more than past and make them aware of their views and experiences. By influencing this broad spectrum, customers can stop, control, and manage marketing efforts; this means that customers are getting power on the market. One of a variety of powerful customers that can help the organization and support the organization without any expectations is customer advocacy. The goal of this research is to study the antecedents of customer advocacy. A descriptive survey design was used in this research. Based on its goal this research was an applied one. The target population of this research was the customers of detergents product in Tehran. To collect data 336 questionnaires were distributed among customers by using simple random sampling method. For data analysis and testing research hypotheses, structural equation modeling (SEM) method was applied by using LISREL software. The results revealed that both Customer assessment and self-motivators dimentions and their factors have a strong positive effect on Customer Advocacy Manuscript profile
      • Open Access Article

        3 - Design of online shopping improvement pattern by using ISM model
        Amene Kiarazm Lotfolah  Forozandeh Dehkordi Mohammad Mahmoudi Maymand mirza hasan hosseini
        This study is done to identify affecting factors on the improvement of online shopping with respect to the customer decision-making process. For this purpose, the literature review were used and then using interpretive structural modeling for defining relationships betw More
        This study is done to identify affecting factors on the improvement of online shopping with respect to the customer decision-making process. For this purpose, the literature review were used and then using interpretive structural modeling for defining relationships between affecting factors on the improvement of online shopping. To define these relationships, 16 expert opinions on management and information technology were taken. The results show that the model includes seven factors: Channel Quality, Website Quality, Product Features, Advertising, Transaction Quality, Customer Satisfaction and Online Shopping Improvement. Website Quality, Product Features, Transaction Quality have a fundamental role because of high driving power and low dependency. After that, Channel Quality, Advertising, and Customer Satisfaction are at the center of attention. Finally, the goal variable of study - improve online shopping- is placed the third level because of having lowest driving power and highest dependency. Manuscript profile
      • Open Access Article

        4 - Investigating the Role of Supply Chain Integration in Just in Time Production and Firm Performance (Case Study: Malayer Raisin Processing Companies)
        mirza hasan hosseini Mohammad Javad Azarshahi
        The purpose of this study was to investigate the role of supply chain integration in just in time production strategy and firm performance. This is an applied, descriptive, Survey and cross-sectional study. The population of the study was 60 Malayer raisin processing co More
        The purpose of this study was to investigate the role of supply chain integration in just in time production strategy and firm performance. This is an applied, descriptive, Survey and cross-sectional study. The population of the study was 60 Malayer raisin processing companies, out of which 57 were randomly selected based on Cochran formula for limited communities. The method of data collection was field survey and the instrument used was questionnaire. Structural path modeling based on partial least squares and PLS software was used to analyze the data. The findings of this study confirm the significant impact of internal integration on customer integration, supplier integration and just in time production. Evidence also showed that integration with customers and integration with suppliers had a significant impact on the firm's just in time production and performance and just in time production on firm performance. There was no evidence of a significant effect of internal integration on firm performance. Manuscript profile
      • Open Access Article

        5 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
        Elham  Keshavarz mirza hasan hosseini
        Designing a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology a More
        Designing a green marketing model in the country is a complex, time consuming and long matter and due to the role of different actors in it, its dynamism has been increased and these two factors of complexity and dynamism are the main reasons for using the methodology approach of soft systems in the design of this model, because the approaches related to the design of hard models in the fetus will not have the necessary efficiency and effectiveness. In this research, using the soft system methodology approach, the unstructured problem, i.e. designing a green marketing model in consumer markets in small and medium-sized businesses to enter international markets, is explained and then, by defining its boundaries, a clear picture of different system actors and benefits that are drawn. In the third step, the CATWOE approach is used to explain the root definition of green marketing in consumer markets in small and medium-sized businesses to enter international markets, and in the fourth step, a conceptual model of activities is presented using the root definition. In the fifth step, the developed model is compared with the real world. In the sixth stage, desirable and possible changes to improve and develop the real system are identified, and finally in the seventh stage, programs to implement the changes are proposed and given to the officials and stakeholders involved in the situation to improve the performance of the system and ultimately reduce environmental degradation and improve consumer purchasing intent. Manuscript profile
      • Open Access Article

        6 - Developing an Alignment Model of Management Control Systems and Strategy based on Dynamic Capability Approach (Case study: Iranian Medicine Cooperates Listed on the Stock Exchange)
        Khadijeh Moghaddar mirzahasan hoseini Mohammad Taghi Amini Mohammad  Mahmoudi Maymand
        Objective: The research is to broaden the knowledge about the relationship between management control systems and the organization’s strategies in order to design more effective control systems. Since in the current study, the strategy conceptualization is formed in the More
        Objective: The research is to broaden the knowledge about the relationship between management control systems and the organization’s strategies in order to design more effective control systems. Since in the current study, the strategy conceptualization is formed in the organizational capabilities’ level –not in the level of strategic choices- the main purpose of the research is to identify suitable control systems for dynamic capabilities development. Methodology: Regarding to the main purpose of the study, positivist paradigm, in general, and the contingent approach, in particular, are used and the cross-sectional survey research strategy is developed to examine the relationship between strategy and control system. Findings: The results showed that in dynamic environments, the relational control systems have a positive relationship with organizational dynamic capabilities, organizational capabilities and organizational performance. Moreover, the dynamic tension resulting from simultaneously and equally diagnostic and interactive usage of control systems in dynamic environments has a significant positive relationship with organizational dynamic capabilities, organizational capabilities and organizational performance. Additionally, control system via dynamic capabilities has an effect on formation and development of organizational capabilities and the system could modify the organizational performance through the processes of dynamic capabilities and organizational capabilities development Manuscript profile
      • Open Access Article

        7 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
        Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
        Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of More
        Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of e-marketing of commercial organizations that strengthen this type of alignment. The statistical population of this study includes Iranian companies which are active in the field of digital marketing and have received the Enemad. The number of samples was determined via a random sampling method and using the Morgan table as 384 samples. The research data were collected through questionnaires that were provided to managers and e-marketing and planning experts in these companies by e-mail and Google Form. Questionnaire items were designed in two sections: the first one examined the alignment factors in the company, and the second one surveyed the results of its performance through a balanced scorecard. Replied questionnaire analysis was performed using SPSS and Lisrel software. The research method in this study is quantitative and survey. Using the SEM method, a conceptual model for e-marketing alignment and grand strategies of commercial organizations has presented. Performance measurement of organizations that have used alignment factors with the balanced scorecard method in 73% of cases shows better results than other organization. Manuscript profile
      • Open Access Article

        8 - Compilation and explanation of business model design framework with resistance economy approach
        hesamedin Rahmani Alireza Aliahmadi mirzahasan hosseini MohamadMehdi Parhizgar
        Resistance economy as an economic strategy to face the dependent economy and in response to the arrogant global sanctions against Iran, has been emphasized by the Supreme Leader. Resistance economy seeks to reduce vulnerability to external threats, prevent crises, and r More
        Resistance economy as an economic strategy to face the dependent economy and in response to the arrogant global sanctions against Iran, has been emphasized by the Supreme Leader. Resistance economy seeks to reduce vulnerability to external threats, prevent crises, and review current inefficient economic structures and systems. In the resistance economy, the effort is to reduce dependencies and make maximum use of the advantages of domestic production. Therefore, it is necessary to redesign the business models of Iranian enterprises based on this approach. In this regard, this research has compiled and explained the conceptual framework, dimensions and components of the business model based on the resistance economy approach. The approach of this qualitative research and the research method is meta-synthesis, which follows the seven-stage model of Sandelowski. In the first step, the Supreme Leader's statements regarding the resistance economy, as well as articles and research collections on the concepts of resilience and business models were carefully collected and studied. Then, the conceptual framework of business was identified with the resistance economy approach. In the following, the influencing factors on the design of the business model with the resistance economy approach were identified. For this purpose, 32 studies that were directly related to the research subject were selected and analyzed through MAXQDA software, and 169 codes were identified. In the next step, after categorizing the similar codes, finally 34 code titles were selected in the form of 9 topics and presented in the framework of the conceptual model of the research. Manuscript profile