Successful companies in todays competitive economy are those which are capable to design efficiently, develop and to produce products which are preferrable by customers. This idea shows that there is a need to draw a plan which can meet the needs of the customers and al More
Successful companies in todays competitive economy are those which are capable to design efficiently, develop and to produce products which are preferrable by customers. This idea shows that there is a need to draw a plan which can meet the needs of the customers and also the plan should be capable to be produced with a competitive cost and quality. Saypa company as one of the greatest car making companies must try hard to produce competitive products and by improving the design of the cars should struggle to reach the best position in the competition. So in order to reach the above-mentioned aims, in this research a merger of the tools for expanding quality proceeds(QFD) and value analysis has been used. Therefore the main goal is to use both QFD and VA theoretically and occasionally. ‘Pride’ as a car with quality problems was chosen and the combined process of QFDVA has been used for designing the outward appearance of this car. Finally, at the end of this research project, one main hypothesis and three subordinate hypotheses has been analyzed . For analyzing the hypotheses the researcher has used a questionnaire among a sample group. For statistical analyses, SPSS software has been used. One of the main problems of QFD is not having the ability to identify the needs of the customers, and that was solved by combining the use of VA technique. Also by using this technique, we can evaluate the value of product designing and we can take action in allocating the resources to identified operations and investments.
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