نظریه داده بنیاد

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1 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
Pouria Nouri عبدالله احمدی کافشانی

Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision maki More

Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision making biases. Also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics in small and medium businesses. This paper’s main goal is to explore nascent entrepreneurs’ marketing behavior with a heuristic approach. This paper’s data were gathered by conducting semi-structured interviews with 15 Iranian high-tech entrepreneurs located in Tehran and analyzed by grounded theory. Decision hastiness was identified as the core category. Furthermore, increase in profit, increase in market share, improvement in decision quality as well as losing market share and decision making biases are the main consequences of heuristic decision making in entrepreneurial marketing behavior. Also, experience, environmental factors, personal goals, business-related factors, needed time to make decisions, decision styles and decision topic are the most influential factors in heuristic decision making in marketing behavior. Manuscript profile
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2 - The concept of Urban Entrepreneurship with grounded Theory aproach (case study:Tehran city)
mina shahamat nejad babak ziyae Majid Ashrafi Fereydoon Azma

The objective of this research is the design of a development process of urban entrepreneurship in workingwomen in Tehran city. The current research has a qualitative approach and utilizes the theory based on data. After selecting 14 outstanding urban entrepreneurs an More

The objective of this research is the design of a development process of urban entrepreneurship in workingwomen in Tehran city. The current research has a qualitative approach and utilizes the theory based on data. After selecting 14 outstanding urban entrepreneurs and woman using targeted sampling and semi-structured interviews, the data ware acquired. Then analyzed in three stages of selective, axial and open coding, leading to the identification of 4 main branches with 41 sub-branches. The results verify that the main aspects of the development model of urban entrepreneurship consists of causal factors (no discrimination, Family support, social values and norms, Religion and beliefs, establishment of supporting laws, Securing Women, development of technical and professional education,Provision of facilities and Promotion of entrepreneurial culture, Infrastructures, Methods and processes and Social innovations), the intervening factors(support of the public and private sectors, presence of media,System of education,Fixes barriers and permissions, community associations, External incentives,Support for new ideas and ideas, Parallel support services,Economic fluctuations,Social capital and Marketing services and promotions) and contextual conditions(Entrepreneurial behavior,Trust and Belief in Women's Ability, Experience and skill Inner encouragement, culture of the society, supervision and assessment, supportive statutory laws for ladies, Coordination between women, Network and communication skills and people) By shaping the policies and organizing educational plans, training courses, and empowering of women, as well as establishment of supportive units for the development, identification of the opportunities, Developing Protective Rules,Training and development of entrepreneurs and stability of the economy, the abovementioned factors might lead to a cultural, social and economic development, employment of women, motivation and tendency towards entrepreneurship, investment security and initiation and development of entrepreneurship among women. The outcomes of this research, improve the knowledge of researches in this area with regard to the objectives, challenges and consequences of the development model of entrepreneurship for workingwomen. Manuscript profile
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3 - Proposing a model of knowledge-based companies development, with emphasis on the role of the media
Nader Godini Mehrdad Matani Ali Falah Assadollah Mehrara

The development of knowledge-based companies are necessary for the economic growth of the country. But there are many theoretical weaknesses in the development of these companies, especially in their conceptual models. The purpose of this study is the modification of th More

The development of knowledge-based companies are necessary for the economic growth of the country. But there are many theoretical weaknesses in the development of these companies, especially in their conceptual models. The purpose of this study is the modification of the conceptual model to improve the development path of these companies. A systematic conceptual model for the development of companies, with considering the strategic role of the media, is the purpose of this paper. Firstly, the definitions, indicators, dimensions of knowledge-based companies, and the previous efforts related to them are discussed. The type of research is qualitative and is analyzed based on Grounded Theory methodology. The conceptual model is based on field observation and systematic interviews with 21 managers related to the development of knowledge-based companies, science and technology parks, and growth centers in Iran. The results show that the development of knowledge-based companies is due to the strategic role of media, which is included education, culture, information, and guidance. According to the development strategy of a knowledge-based company, the consequence of the process is enhanced by television and internet. On the other hand, the process is affected by base conditions such as culture, supervision, economics, media activities, as well as environmental conditions such as the academic capacity, websites, intellectual property, laws, sponsorship, Internet, industry, and politics. Trans nationalization of products, reduction of dependence, improvement of product quality, policy, decision making, strategy development, promotion of activities, employment growth, are the consequences of media's role in the development of knowledge-based companies. Manuscript profile

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List of Articles نظریه داده بنیاد