List of Articles مدلسازی ساختاری تفسیری

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  1 - Promoting Brand Personality Based on Effective Variables on Brand
  saeed mir ali rashidpoor
  The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regardin More

  The current study was conducted to introduce promoting brand personality based on effective variables on the brand using ISM approach. This study is on the basis of the mixed method research, both qualitative and quantitative, in a deductive-inductive paradigm. Regarding its purpose, this is a practical and a descriptive-survey research in nature and procedure. Statistical population of the current study in qualitative and quantitative was 15 people selected from experts at the university who were investigated based on purposive sampling method. Also, they were asked questions to obtain as much information as required. In qualitative section of this research, data-collection instrument of the text information is based on content analysis technique. The instrument of data collection in quantitative section was the ISM Matrix Questionnaire which its validity and reliability was measured using content validity and retesting. In qualitative section, the acquired data were analyzed using content analysis technique and MATLAB Software was used for analysis of data in quantitative section. The results of the study consist of introducing eight effective aspects in promoting brand personality which is introduced as the final model of the research. These aspects are: brand personality, brand performance, marketing mix, brand design, technology and social networks, customer, culture and social responsibility. Manuscript profile
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  2 - Analysis of the relation of investment criteria in the development of technology based on plan, project and portfolio Using ISM and DEMATEL
  mohamadali afsharkazemi   hamed soufi
  Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study i More

  Today, technology development success is a multi-dimensional concept that is linked to the dynamics and complexity of the environment. Hence, identifying fundamental performance indicators for investing in technology development is important. The purpose of this study is to achieve quantitative and qualitative analysis of key indicators together in the correct decision-making path for investment in technology development. In this research, the criteria for success with the new approach in terms of plan, project and portfolio differences are identified, categorized and their significance is measured by a questionnaire. In the following, the relationships between the criteria with two qualitative and quantitative approaches were determined and analyzed using interpretive structural modeling and DEMATEL technique using the opinions of industrial and academic experts in two separate groups. By comparing the results of the two groups, the difference Opinions in the judgments of academic and industrial experts are characterized by two quantitative and qualitative approaches. Achieving an analytical qualitative model of how the indicators interact, as well as determining the magnitude of the impact intensity and impact and the importance of each of them based on the level of interactions, the academic and industrial viewpoints, and the determination of the suitability of the judgments of the two groups, one of the research achievements. Correct analysis based on qualitative and quantitative results of research can be a basis for decision makers to develop different scenarios in the direction of making investments Successful in the field of technology development. Manuscript profile
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  3 - Identification and analysis of the service capabilities in Iran’s small enterprises (SEs) using integrated interpretive structural modeling and fuzzy MICMAC approach
  davod khosroanjom Ali Rajabzadeh Ghatary عباس  مقبل
  20.1001.1.22286047.1400.20.67.4.6
  From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dime More

  From a resource-based view, service delivery relies heavily on the resources and capabilities of the organization to create sustainable competitive advantage over the long term. In reviewing the literature, no research has been conducted on the relationship between dimensions and criteria of the service capability apart from firm performance and the relationship network and their effectiveness have not been analyzed and the focus of the research has been on the relationship between dimensions and firm performance. The purpose of this study is identify the service capability criteria and use interpretive structural modeling to structure the relationships between these criteria as well as the use of the fuzzy MICMAC analysis to cluster the criteria. Therefore, based on a resource-based view, the service dimensions and capabilities including management, organizational, marketing and service quality were comprehensively identified and extracted through subject literature and interviews with 11 experts. The results showed that according to ISM model "Corporate quality", "interactive quality", "planning, control and integration of activities" and "differentiation of activities and level of centralization" are important criteria that are the basis of the structure of capability services are considered and also with respect to the fuzzy MICMAC analysis the criteria of "analysis and formulation of the strategy", "planning, control and integration of activities" and "physical quality" were classified as the "most important" criteria of service capabilities that have high power to influence they have other criteria, so Iran's small enterprises need to take major steps to strengthen this criteria Manuscript profile
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  4 - Presenting a practical Model to Strengthen the Tax Paying Culture in Iranian Enterprises : ISM approach
  Davood Kiakojouri Karim Jahandar Lashaki mehran maranjory mohamad mehdi porpasha
  The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 More

  The purpose of this study is to present a practical model to strengthen the culture of tax paymentin Iranian enterprises. The statistical population of the study consists of university professors and tax experts who have been selected by purposive sampling. Finally, 15 university professors and experts answered the questions in the form of structured interviews. Experts in this study were people who have at least 10 years of experience in studying, teaching or working in the field of taxation. Also, to determine the reliability of the measuring instrument, the value of ICC coefficient in terms of compatibility and absolute agreement was approved. Interpretive structural modeling approach using Matlab software was used to analyze the data in the qualitative part. The results of the interpretive modeling section showed that the final model obtained consists of 6 levels. The factor of following the tax laws in relation to the subject of research and presenting a model for strengthening the culture of paying taxes is more effective and in contrast to the factors of religion and social media have the most impact and the least impact. Also, the results of Mick Mac analysis showed the first factor(electronic infrastructure), The second factor (effective tax rate),The fourth factor (management ability and attitude), the Seventh factor (justice and trust in the tax system), And the twelfth factor (transparency of tax policies) have been research's Strategic variables. Manuscript profile
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  5 - Presenting the structural model of the green human resource management implementation process using the fuzzy interpretive structural modeling method
  mohammadhossein kabgani,
  Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing prev More

  Green human resources management, as a strong tool that takes the role of human factors, can help organizations to fulfill their social responsibilities in order to protect the environment. This research has been carried out with the aim of systematically reviewing previous researches in the field of green human resources management, as well as identifying key elements and providing a structural model to implement the green human resources management process in the chemical and petrochemical industries of Bushehr province. By studying thematic literature and using the textual content analysis approach, six basic indicators were counted, and in order to localize them in order to implement green human resources management in the chemical and petrochemical industries, the Delphi technique was used in three rounds. The statistical population of the research was formed by managers and experts familiar with the subject and working in the field of petrochemical industries. A researcher-made questionnaire was used to collect data, and its validity and reliability were also confirmed. In order to design the structural model of the effective indicators for the implementation of the green human resources management process, the interpretive structural modeling approach in the fuzzy environment was used to manage linguistic ambiguities in judgments. The results of the modeling and analysis of Mik Mak showed that individual, group and organizational indicators are among the basic and influential indicators in the field of Sabza's human resources management; Therefore, managers are suggested to emphasize and pay more attention to this group of indicators. Manuscript profile