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    • List of Articles کارت امتیازی متوازن

      • Open Access Article

        1 - The combination of knowledge-based systems and analysis network process to strategic planning using Balanced Scorecard (case study: Tehran Municipality)
        میثم  جعفری سید حسین  سیدی حامد  نوذری
        Balanced scorecard and performance measures were first developed by Kaplan and Norton (1992). Balanced Scorecard provides comprehensive view of the overall performance from strategic objectives. Balanced Scorecard integrates financial measures with key performance indic More
        Balanced scorecard and performance measures were first developed by Kaplan and Norton (1992). Balanced Scorecard provides comprehensive view of the overall performance from strategic objectives. Balanced Scorecard integrates financial measures with key performance indicators to creating view of the financial and non-financial aspects. This article uses balanced scorecard approach combines, basic knowledge and analysis network process (ANP). This system combines operational and corporate strategy with different perspectives of aspects. It also helps the decision-maker to determine weight. Balanced scorecard system based on knowledge base will facilitate effective strategic planning. The model developed in four regional municipalities and the results are expressed. Manuscript profile
      • Open Access Article

        2 - بررسی وضعیت و پیش بینی منظرهای عملکرد سازمانی بر اساس مدل کارت امتیازی متوازن (BSC) از طریق مؤلفه‌های سرمایه فکری (مطالعه موردی دانشگاه ارومیه)
        غلامرضا طالقاني نوروز محمد  قنبرزاده صابر  علی زاده
      • Open Access Article

        3 - Strategy Prioritizing Using LFPP Method and Strategic Map Tracing by Path Analysis Method Case Study:Sepahan Oil Company
        سید مصطفی  رضوی حسین  صفری محمد هادی  علی احمدی
        Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy More
        Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy map and effective cooperation and a good Strategic Planning. Due to the novelty of this consept and lack of a comprehensive model in this issue, the purpose of this study is to define the consept of BSC and identify its factors and indicators and propose a conceptual model to trace it.finally we use BSC as a tool to model strategies of a real problem. This real case is Sepahan Oil Company. This model confirmed through factor analysis (PA) and structural equation model (LFPP) Techniques. The results of our survey in the case study showed that the Sepahan Oil Company strategies can have a effective and efficient prioritization.By using this segments and their prioritization Sepahan can pass the difficulties and lockouts.The strategic map traced in this paper,help the company managers to have a complete vision on the company and its situation. Manuscript profile
      • Open Access Article

        4 - Performance assessment of technical and vocational training centers in Gilan with BSC approach and AHP method.
          علیرضا  المئی
        Organizations in order to have successfully implementation and fully establishing their strategy or management operations need targeted assessment. In this paper, using the combination of BSC (a framework for performance evaluation of multiple perspectives) and AHP ( a More
        Organizations in order to have successfully implementation and fully establishing their strategy or management operations need targeted assessment. In this paper, using the combination of BSC (a framework for performance evaluation of multiple perspectives) and AHP ( a Multi-criteria decision model which Deciding tools to prioritize multiple views of performance indicators and to establish a single standard for ranking of alternatives), technical and vocational organization centers in Guilan are considered for investigating their performance. The best important of advantage this approach, based on several indicators which consider the whole aspects of evaluation not only rely on financial evaluation For this research, the descriptive and inferential type is defined which uses questionnaires and interview from the experts in technical and vocational organization centers in Guilan. The results of this paper from the multi-dimensional assessment assist the managers of technical and vocational organization centers, ranking the indicators, and major centralize and reinforcement on indicators with low priority, and further emphasize and for indicators with high priority in investing and targeted schematization. Manuscript profile
      • Open Access Article

        5 - Performance Evaluation Model using the Balanced Scorecard and Fuzzy TOPSIS integrated approach BSC-FTOPSIS
        Mohammad Ehsanifar  
        ABSTRACT The present paper aims at presenting an incorporative fuzzy approach towards evaluating of performance using Balanced Scorecard (BSC). To do so, first, based on the data collected from evaluating the components of strategic management, main objectives, key fac More
        ABSTRACT The present paper aims at presenting an incorporative fuzzy approach towards evaluating of performance using Balanced Scorecard (BSC). To do so, first, based on the data collected from evaluating the components of strategic management, main objectives, key factors of success, and performance evaluation indices are identified. Next, using TOPSIS fuzzy method, the indices are prioritized and ranked so the indices with the highest impact on performance evaluation are identified and classified in the form of balanced scorecards. 29 people from among the elite, chiefs and key experts filled out a questionnaire, in order to achieve the goals of the study. The validity of the questionnaire was confirmed through the experts, and its reliability was defined using Cronbach's alpha (0.89%). At the end, the proposed model was executed in a branch of Saderat Bank in Tehran. The application of the improvisations resulted in the improvement in almost all defined indices, i.e., the Total Performance Index for the studied organization was 72.38% by April, 2015 (based on the last three months prior to that), which was raised to reach 79.16% three months after executing the model (the end of July, same year). Manuscript profile
      • Open Access Article

        6 - Developing a Performance evaluation model based on the Fuzzy Analytical Hierarchy process (FAHP) and the Balanced Scorecard (BSC) approach (Case Study one of the Iranian food industries)
        شیرین عادلی Rouzbeh Ghousi ramiar dabaghian
        The important role of food industries in promotion of the various health and economic indicators in the countries persuaded the industries involved in this affair to enforce fundamental reviews in the management approaches to enable them to perform the most efficient me More
        The important role of food industries in promotion of the various health and economic indicators in the countries persuaded the industries involved in this affair to enforce fundamental reviews in the management approaches to enable them to perform the most efficient methods for utilizing the limited available recourses to improve the society’s health and economic growth. The balanced scorecard, as one of the successful tools in performance evaluation system, does not show the importance degree for the perspectives and the indicators under each perspective. To eliminate this deficiency the fuzzy analytic hierarchy process method is used in this research for weighting the perspectives and balanced scorecard indicators. In this study, first a list of performance evaluation indicators based on balanced scorecard approach was prepared and then the pairwise comparison was gained through field study and the standard AHP questionnaire with compatibility rate lower than 0.1. At the end the rate of balanced realization was evaluated for each. Regarding the pairwise comparison among perspectives done by the experts the customer perspective weighting 0.328 showed the maximum importance degree among other perspectives. The finance perspective weighting 0.290, the internal business process perspective weighting 0.239, and the learning and growth perspective weighting 0.143 were ranked as second to forth level respectively. According to the obtained certain weights, the added income comparison to the previous year weighing 0.121 was ranked in first level. The number of customer complains weighting 0.094, the customer satisfaction weighting 0.086 were ranked in second to fifth levels respectively. Manuscript profile
      • Open Access Article

        7 - Investigating the Impact of Sustainable Supply Chain on Organization Performance using Balanced Score Card Approach (Case of: Fajr Jam Gas Refinery)
        Abbas Shoul saeid sadeghi laleh abbaslo
        The concept of sustainable supply chain management (SSCM) has been considered as an important organizational philosophy to achieve more profits by reducing environmental and social risk. In fact, the environmental management with an emphasis on environmental protection More
        The concept of sustainable supply chain management (SSCM) has been considered as an important organizational philosophy to achieve more profits by reducing environmental and social risk. In fact, the environmental management with an emphasis on environmental protection is one of the most important issues of customers, stakeholders, governments, employees and competitors. The main aim of this research is to assess impact of sustainable supply chain management on performance of Fajr Jam Gas Refinery using balanced scorecard approach. The data for this research collected through the questionnaires that sent to 80 managers and expert of Fajr Jam Gas Refinery. To analyze the data, partial least squares (PLS) method and smart PLS-Graph software version 3 was used. The results reveals that sustainable supply chain management has a significant positive effect on performance of Fajr Jam Gas Refinery. Finally, some practical offers and strategies for managers and some suggestions for future research of researchers are provided. Manuscript profile
      • Open Access Article

        8 - Performance Evaluation and Ranking of Iranian Insurance Companies by Using Balanced Score card, Shannon Entropy Weighting Method and Grey VIKOR approach
        vafa mousavi mohammad hasan kamfiroozi
        Performance evaluation is a fundamental necessity in facing and coping with changes and continuous improvement activities. Insurance companies to determine your current position and survive and thrive in today's competitive world must continually methods and models to a More
        Performance evaluation is a fundamental necessity in facing and coping with changes and continuous improvement activities. Insurance companies to determine your current position and survive and thrive in today's competitive world must continually methods and models to assess and improve their performance and activities of the organization are ongoing. The aim of this study is to evaluate the performance of insurance companies based on Shannon's weighting entropy and the ranking method is done according to grey VIKOR technique address. The performance evaluation is conducted based on the Balanced Score card method. Moreover, instead of using the linguistic variables and absolute numbers we will use grey numbers Tuesday parameterization. Grey VIKOR is a one of the most developed approaches of multi-criteria decision making under uncertainty conditions. Furthermore, the actual weights based on the concept of objective to regulate the mental weights of Shannon entropy can be used by the decision-makers. The current study has been worked on five insurance companies. According to the data gathered from the questioners the quantity value of the insurance companies has been calculated based on the final weights resulted from Shannon's weighting entropy and the grey VIKOR method. The results revealed that MELLAT insurance company obtained the highest value of (0.9334) and the lowest value (0) belongs to Dana insurance company. Accordingly, Dana Insurance is ranked in the first position, Iran Insurance the second, Alborz Insurance the third, Asia Insurance the fourth and MELLAT insurance the fifth. Manuscript profile
      • Open Access Article

        9 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
        Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
        Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of More
        Strategic alignment of digital marketing activities with the grand corporate strategies is a necessary for new marketing. Increasing development of this type of marketing highlights the necessity for this alignment and synergy. This study aims to identify the factors of e-marketing of commercial organizations that strengthen this type of alignment. The statistical population of this study includes Iranian companies which are active in the field of digital marketing and have received the Enemad. The number of samples was determined via a random sampling method and using the Morgan table as 384 samples. The research data were collected through questionnaires that were provided to managers and e-marketing and planning experts in these companies by e-mail and Google Form. Questionnaire items were designed in two sections: the first one examined the alignment factors in the company, and the second one surveyed the results of its performance through a balanced scorecard. Replied questionnaire analysis was performed using SPSS and Lisrel software. The research method in this study is quantitative and survey. Using the SEM method, a conceptual model for e-marketing alignment and grand strategies of commercial organizations has presented. Performance measurement of organizations that have used alignment factors with the balanced scorecard method in 73% of cases shows better results than other organization. Manuscript profile
      • Open Access Article

        10 - Presenting a model for evaluating the company's performance using BSC and ranking indicators using the TOPSIS method(Case study:North Wood Industrial Company)
        malihe ebrahimi
        Objective: In today's competitive arena, all organizations need an effective performance evaluation system, so as to be able to measure the efficiency and effectiveness of the organization, human resources and processes. On the other hand, Chipboard has many applicatio More
        Objective: In today's competitive arena, all organizations need an effective performance evaluation system, so as to be able to measure the efficiency and effectiveness of the organization, human resources and processes. On the other hand, Chipboard has many applications in the construction industry, including cabinets, bedding and furniture, wooden doors except to anti-theft doors. In this industry, wood waste is used, which can be very useful and constructive for the country's economy. Therefore, improving the performance of this industry is very important both in terms of improving the economy of country and in terms of the companies included in this industry Methodology: . In this article, using the balanced scorecard approach, indicators in four perspectives (growth and learning, customer, internal and financial processes) were compiled and using a questionnaire and non-parametric Wilcoxon test with a marked rank, 27 indicators were approved out of 46 indicators. Then, the TOPSIS method was used to rank the approved indicators Conclusion: According to the research findings, the perspective of internal processes in chipboard industry is more important. Among the sub-criteria, the criteria of timely delivery of goods, compliance of employees' performance with regulations and instructions, service to the company's neighboring stakeholders and the level of employee satisfaction are very important in the performance of the chipboard industry. Manuscript profile