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Open Access Article

1 - Technology Supply Chain Design in a Corporation Using Product Architecture Technique (The case of automotive industry in Iran)
Ahmad

Abstract Technology Supply Chain plays an important role in identification and supplying of product and process technologies in a corporation. So, during the formation of decisions for product, processes and supply chain technologies architectures have be made simultan More

Abstract Technology Supply Chain plays an important role in identification and supplying of product and process technologies in a corporation. So, during the formation of decisions for product, processes and supply chain technologies architectures have be made simultaneously. This article presents a new model to architecture and design for technology supply chain by using Product architecture technique in the corporation. The approach of this research is qualitative. We have gathered primary data by doing deep interview with experts of Iranian automotive companies. We have analyzed data by content and thematic analysis methods. Then, in the base of analytical data, we designed of final model. The designed model is verified and validated by the several focus groups and descriptive case study research methods. Manuscript profile

Open Access Article

2 - The Impact of Customer’s Emotion upon Product Features with Kansei Engineering Approach
gholamreza hashemzade khorasegani Mohammad Reza Bahrami

Abstract Despite the intense competitions to increase the quality, live up to the expectations of the customers, and decrease the costs, nowadays manufacturers need to design and make products in which customer’s real emotions and feelings should be taken into account. More

Abstract Despite the intense competitions to increase the quality, live up to the expectations of the customers, and decrease the costs, nowadays manufacturers need to design and make products in which customer’s real emotions and feelings should be taken into account. Paying due attention to customer’s feelings about the product, Kansei engineering is one of the most appropriate methods to improve the quality of product and customer’s satisfaction. In addition to introducing Kansei engineering and its relevant techniques, this paper was aimed at translating feelings and emotional impacts on the design parameters. Reviewing the literature through interviewing Merident Toothpaste customers, 83 Kansei words representing customer’s feelings about the product were identified. After screening, 23 words influencing customer’s feelings were divided into three parts including natural features, apparel ones, and controllable factors in order to obtain more rational coefficients of importance in ANP method. Using ANP and DIMATEL methods, then the Kansei words were graded by the experts of organization; consequently, natural features were considered more important. Employing ANP method in the next step, Merident Toothpaste was compared with the similar products manufactured by 3 main competitors to investigate the advantages and disadvantages with respect to the opinions of customers. Eventually, the final weight and importance of criteria were determined. Manuscript profile

Open Access Article

3 - بررسی تاثیر فرهنگ ، زیرساخت های فناوری و یادگیری سازمانی با نقش میانجی گری مدیریت دانش بروی دانش کیفیت محصولات مطالعه موردی در یک سازمان تولیدی

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Open Access Article

4 - طراحي مدل سیستم خدمات انعطاف پذیر FSS در نظام بانکی
freshte amin

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Open Access Article

5 - Determining the core capabilities of the network of collaborators in Complex Product Systems R&D outsourcing (Case study: An industrial organization)
Hassan Torabi Hossein Dehghani poodeh Mohsen Cheshmberah Mohammad Hussein Karimi gavareshki Reza i Hosnav

Network of collaborators is the most important approach of organizations in CoPS R&D projects conduction as completing such projects requires specific resources and is beyond the capabilities of a single organization. Obviously the capabilities of the network of collab More

Network of collaborators is the most important approach of organizations in CoPS R&D projects conduction as completing such projects requires specific resources and is beyond the capabilities of a single organization. Obviously the capabilities of the network of collaborators have a significant role in mentioned collaboration. So in this paper fundamental indicator of those capabilities were firstly specified by literature review. Secondly final indicators were selected using survey of experts of a CoPS producing company. Thirdly these indicators were classified in components by expert survey and using SEM in LISREL software. These components encompass collaborators competency (incorporating knowledge and skillfulness, keeping up to date, complying to standards and financial ability), task performance capability (incorporating project quality, time and responsibility during and after project completion) and adaptability (incorporating accordance to values, time and flexibility in deliverables). The results of hypothesis tests illustrate that competency has a significant and positive impact on task performance and the latter has a similar impact on adaptability but there is no direct and significant correlation between competency and adaptability while there exists an indirect one. Manuscript profile

Open Access Article

6 - A model to collaborate on R&D projects based on TRL
Hassan Torabi Hossein Dehghani poodeh Mohsen Cheshmberah Mohammad Hussein Karimi gavareshki Reza i Hosnav

Regarding the importance of CoPS in providing the organization with technological capability and the differences existing between these systems and mass products, it is essential to develop a model to collaborate on CoPS R&D. Exploitation of the capabilities of the netw More

Regarding the importance of CoPS in providing the organization with technological capability and the differences existing between these systems and mass products, it is essential to develop a model to collaborate on CoPS R&D. Exploitation of the capabilities of the network of collaborators is a desirable option due to inability of the organization in providing the resources comprising finance, human, facilities and expertise. Reviewing the literature on CoPS and technological collaboration incorporating the kind and motivations of collaborators and organizational forms of collaboration and interviewing 18 experts of the organization, a model was developed based on TRL approach and fuzzy cognitive mapping tool. Considering the model developed, the steps of project is classified into 3 categories: Green(able to be collaborated in network), Yellow (able to be collaborated on condition) and red (unable to be collaborated). The role of the members of the network and the strategy of collaborating with them is specified as follows: R&D contract with universities and consulting agents, Educational acquisition with faculty members, outsourcing the projects intended as military service compensation, and R&D contract or research funding with knowledge-based institutions. On the other hand, the position of technology developing and designing centers is specified employing the national innovation system as an upper hand document. Validity of model is proven by checklist of good theories. Manuscript profile

Open Access Article

7 - The evolution of incumbents’ role during new nanotechnology based firms’ collaboration within new product development
Mohammad Ali Bahreini Zarj Ali Mobini Dehkordi Nima Heirati Mohammad Reza Meigounpoory

How incumbents benefit from advanced technologies has played an important role in the management literature. Industrial companies, in spite of certain advantages in the resources, experience and market knowledge, need to use advanced technology to increase their competi More

How incumbents benefit from advanced technologies has played an important role in the management literature. Industrial companies, in spite of certain advantages in the resources, experience and market knowledge, need to use advanced technology to increase their competitive advantages. Yet very little research has explained how incumbents collaborate with new nanotechnology based firms in order to develop new nano products. The study focuses on longitudinal six-year case studies of five collaborations between incumbents and new nanotechnology based firms. The contribution of this research is available in three parts. First, the benefit of incumbents from the nanotechnology requires a long-term extensive and interactive process, based on the synergy of technological capabilities of the new nanotechnology firms and the incumbents’ resources and capabilities. Second, the incumbents must have flexibility in their structures and collaboration’s strategies. Third, the role of the incumbents changes from a "technology taker" at the start of the collaboration to "new product development mentor" and then becomes a high-tech product / service buyer after clarifying the dimensions of technology and product innovation. This study provides a worthy illustration of these collaborations for researchers, managers and policymakers. Manuscript profile

Open Access Article

8 - Designing and the Explanation of the Innovation Model in Production of the Food Products through a Study in the JAMM and ROZE TALAEE Food Products Industries Group
Ramezan Gholami Avati

Nowadays, everything is changing and transforming, and the competitors are seeking for increasing in their own market share through reaching to the competitive advantage. The considering of the innovation, as one of the alternatives for increasing in competitive advanta More

Nowadays, everything is changing and transforming, and the competitors are seeking for increasing in their own market share through reaching to the competitive advantage. The considering of the innovation, as one of the alternatives for increasing in competitive advantage within commercial dynamic environments and contexts, is an essential matter. On the other hand, there are various factors which are influential on the innovation. These factors, therefore, must be studied. Indeed, the purpose of the present research is designing and explanation of the innovation model in the production of food products. The methodology of the present study, in term of purpose, is an applied one, and in term of nature and method, is a descriptive-analytical study. Statistical population of the study includes the experts and managers of the JAMM and ROZE TALAEE Production and Packaging Industries Group. In the present research, after reviewing the literature, influential factors on the innovation process recognized and organized in three dimensions (behavioral factors, structural factors, and environmental factors). Research dada have been gathered and analyzed by using the questionnaire and Fuzzy Delphi Techniques and Interpretive Structural Modeling (ISM). The results of ranking of the research variables using Interpretive Structural Modeling (ISM) test, after identification of the main variables, showed that the innovation performance, commerce, productivity, research and development (R&D), and venturing on the knowledge components as the most impressionable variables ranked in the upmost level, and the world economic streams and innovation policies components as the most influential variables ranked in the lowest level. Manuscript profile

Open Access Article

9 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
sahar mashhadi Tahmours Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour

Persuasive advertising is one of the effective ways of advertising, especially in the competitive business environment. Persuasive advertising is a technique that attracts customers by building trust and incentive to buy a product. Considering the necessity of attractin More

Persuasive advertising is one of the effective ways of advertising, especially in the competitive business environment. Persuasive advertising is a technique that attracts customers by building trust and incentive to buy a product. Considering the necessity of attracting and increasing demand from the customer in the competitive business environment, it is necessary to identify the factors affecting convincing advertising. For this purpose, in this research, we try to define the phenomenon by explaining the dimensions and components of each dimension of effective factors on persuasive ads. In this research, using the meta-synthesis approach, we have analyzed the results and findings of previous researchers. By doing this, the factors influencing persuasive advertising in the business world were classified in six dimensions, twenty below. Finally, based on the abundance of number of codes related to the following dimensions, the conceptual framework of the research was presented. Manuscript profile

Open Access Article

10 - The Impact of Organization's capabilitis on Product Performance in the high-tech Defense Industry (Case study: Defense Electronics Industry
somayeh mehrabi gooravan ebrahim mahmoodzadeh alireza booshehri majid ramezan

High-tech defense organizations, due to specific features such as: dependence on innovation, strategic goals, reliance on applied knowledge and dynamic nature, require more attention to Capabilities that are appropriate to circumstances, including innovation capability. More

High-tech defense organizations, due to specific features such as: dependence on innovation, strategic goals, reliance on applied knowledge and dynamic nature, require more attention to Capabilities that are appropriate to circumstances, including innovation capability.Therefore, in this research, the effect of technological, product and process innovation and ambidexterity capability on the performance of defense products has been investigated. The research methodology is applied in terms of achievemen, exploratory and descriptive in terms of purpose. In order to localize the literature of the subject with the high-tech defense organizations in Iran, the Focus Group method was used. The required data in the form of a questionnaire from 58 defense organizations of the field of electronics (as a high-tech industry) Collected. Analysis of the data with the help of structural equation model (PLS SEM) has shown that the capabilities of product innovation, process innovation, ambidexterity and technology influence product performance. The research findings lead the managers of defense electronic industry to empower the organization in the field of product and process innovation, technological and ambidexterity capabilities. Manuscript profile

Open Access Article

11 - Factors Affecting Customer Participation in the New Product Development Process: Case study of food industry of Mazandaran province
khorshid forughinia ali akbar Jowkar Mohammad Mahmoudi Maymand mirza hassan hosseini

Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. More

Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. The purpose of the present research is to identify the effective factors on customer involvement in the process of new product development in the food industry of Mazandaran province. Six effective variables include organizational strategy, new product features, external environment, organizational features, customer attributes, and relationships. The purpose of this research, in the form of applied research and in terms of the implementation of research, is descriptive-causal research. The statistical population of the research is the managers of different parts of the food industry of Mazandaran province, including production, product, marketing, brand, and other parts of the organization. The data gathering tool was a researcher-made questionnaire. In this research, structural equation modeling (SEM) has been used to analyze data and examine the hypothesis. The results showed that the organizational strategy variables, organizational characteristics, customer characteristics and relational factors have a positive and significant effect on customer involvement in the process of new product development. While the two variables of product and environment characteristics have no significant effect on customer involvement. Therefore, according to the results, food industry companies should pay particular attention to strengthening these factors in order to attract more customers to develop new products. Manuscript profile

Open Access Article

12 - Composite pattern of enhancement of quality performance and kansei engineering in emotional design with group decision making models approach
gholamreza hashemzade khorasegani Mohammad Reza Bahrami Fatemeh Sadat Yazdani

There are many ways to improve the quality of designing and manufacturing products that are more in line with the needs of customers. Studies have shown that, in spite of customer needs, customer sense also plays a major role in designing products. One of the effective More

There are many ways to improve the quality of designing and manufacturing products that are more in line with the needs of customers. Studies have shown that, in spite of customer needs, customer sense also plays a major role in designing products. One of the effective ways to identify and use in product design is kansei engineering. In this research, we have tried to use quality function deployment (QFD) and kansei engineering to determine the emotions affecting the design of the product and by combining these two, products can be tailored to meet the needs of customers. The statistical population for the determination of technical properties was the stores that were classified according to the sampling method in each case; a simple sampling method was chosen among buyers. Then, during the interview, 10 prominent vendors with a history of selling health products were used. The technical properties of the product are determined in the form of 21 items and a questionnaire distributed among 50 people in which users were asked to determine what characteristics of the product are more important to them. In this research, firstly, with the help of the previous study, the kansei words were collected in relation to the product, and 13 of them were chosen. These factors were classified into three categories of sensory and appearance features, inherent features and controllable factors. According to the results of a new design for a dishwashing liquid container Presented. Manuscript profile

Open Access Article

13 - Analyzing the role of lifestyle and ethnicism on consumer judgment about domestic products
Reza Shafeie Sara Saedi

Since consumers are the turning point of all marketing activities, companies need to be aware of the fundamental variables of purchasing decision making because understanding the mental structure of consumers helps to predict their buying behavior. The present study the More

Since consumers are the turning point of all marketing activities, companies need to be aware of the fundamental variables of purchasing decision making because understanding the mental structure of consumers helps to predict their buying behavior. The present study therefore aims to identify the degree of importance of psychological factors of lifestyle and ethnicity in consumer judgment of domestic products. The present study was a cross-sectional study in which the first stage of the study was conducted to identify the dimensions of product judgment from five academic experts in structured interview and in the second stage to investigate the impact of two variables of lifestyle and ethnicity on the judgment of domestic and collecting purposes. The data was collected through a questionnaire that was distributed among the household customers by simple random sampling. Data were analyzed with SPSS and AMOOS computer software. Findings from interviews with academic experts led to the identification of three dimensions (brand mentality, ease of use, after-sales service, perceived quality, product price and sales staff). Life and ethnicity influence the judgment of domestic products. The results showed that lifestyle and ethnicity as mental and psychological constructs can influence consumer judgment. Among the dimensions of lifestyle, patriotism and later, among the dimensions of ethnicity, have the most influence on the judgment of domestic products. Manuscript profile

Open Access Article

14 - طراحی مجدد شبکه و برنامه¬ریزی زنجیره تأمین محصولات غذایی با لحاظ کردن امنیت غذایی و جریان¬های مالی
mir saman pishvaee

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Open Access Article

15 - Imposing learning based roadmap for the application of Industry 4 Internet of Things in the health care products industry
Niloofar Aminikalibar Fatemeh saghafi mansure hoorali SEDIGHEH Rezaiian

20.1001.1.22286047.1400.20.68.6.0

There is a difference in the technology development model between developing and developed countries. In developing countries, it commences with learning the technology from innovations takes place in developed ones. Thus, the driving engine of technology development in More

There is a difference in the technology development model between developing and developed countries. In developing countries, it commences with learning the technology from innovations takes place in developed ones. Thus, the driving engine of technology development in late countries is learning the technology instead of providing innovation; in the way that the core of activities, organizations and communications are all concentrating on learning. The combination of virtual and real world has created a concept named as Industry 4.0. Nowadays, the application of Industry 4.0 in different scopes is expanding; applying it there requires setting a roadmap. This research aims to propose a learning-based roadmap for the application of industry 4.0 (especially the Internet of Things) in the sale and distribution of healthcare products. Here, there has been used the learning-based roadmapping method, the process of which is explained in eight steps. Two groups of a distinct expert panel including the business industry and technology industry contributed to this research; the Delphi method has been used to guarantee the convergence. The paper’s result can be used as a pattern for deployment in other related fields and secondly guidance in the industry to estimate required funds in the sale and distribution of health care products. Manuscript profile

Open Access Article

16 - Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
Ramin Bashirkhodaparasti Nasrin Nemati

20.1001.1.22286047.1401.21.73.2.3

The purpose of this study was to investigate the effect of personal interaction of sellers on the tendency of customers to word-of-mouth marketing by considering the mediation of effective customer experience and moderation of customer ethnicity and the desire for forei More

The purpose of this study was to investigate the effect of personal interaction of sellers on the tendency of customers to word-of-mouth marketing by considering the mediation of effective customer experience and moderation of customer ethnicity and the desire for foreign product among customers of Janbo chain stores in Tabriz. The statistical population is the customers of Janbo chain stores in Tabriz. To determine the sample size, considering that the target population is unlimited, the Cochran sample size determination formula was used and the sample size was 382 people. Sampling method is available in the present study. Data were collected through a questionnaire and to calculate the reliability of the questionnaire we used Cronbach's alpha coefficient, the value of which was calculated for the whole questionnaire 0.874. Also, SPSS software version 25 was used for data analysis and Smart PLS software was used for inferential statistics and hypothesis testing. The results of the study indicate a positive and significant effect of personal interaction of sellers on the desire to market word of mouth to customers and in this regard the effective customer experience has a mediating role and also the moderating effect of customer's ethnicity and desire for foreign product on effective customer experience. Took. Therefore, the main question of this research is whether the personal interaction of sellers affects the desire for word-of-mouth marketing through the mediation of effective customer experience and moderation of customer ethnicity and desire for foreign products among customers of Janbo chain stores in Tabriz? Manuscript profile

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