استراتژی

Open Access Article

1 - Effects of knowledge management strategy on organizational performance ( case study :Bandar Abbas Industrial Towns)
Mohammad Taqi Amini Mohammad خیری عیسی جمعه زاده

Today organizations must be able to gain the necessary knowledge for modernization of their products and improvement of their processes, and also spread this idea among their stuff and apply in their all daily activities. In knowledge-based economy, organizations use kn More

Today organizations must be able to gain the necessary knowledge for modernization of their products and improvement of their processes, and also spread this idea among their stuff and apply in their all daily activities. In knowledge-based economy, organizations use knowledge management as an essential factor for better performance and to gain the advantage of competition, and in this respect knowledge management strategies play main part in improvement of organizational performance. This article has studied the effect of knowledge management strategy on organizational performance in companies located in Bandar Abbas Industrial Town. Main goal of this study has been the study of effects of knowledge management strategy on organizational performance in companies located in Bandar Abbas Industrial Town in 1393. In terms of the goal of research this study is an applying study, and in terms of method of data collecting is descriptive-surveying research, and in terms of relation between variables of the study it is of correlation type and specifically is based on structural equations. The tool for collecting data is questionnaire. Statistical population of this study was 475 people of managers, deputies, and middle-rank managers of Bandar Abbas industrial towns, that 212 people were chosen as sample using Morgan table to specify the sample size. Analyzing data was done using community average exam and structural equations model. The findings of this study showed that there was positive and meaningful relation between setting knowledge management and organizational performance in Bandar Abbas Industrial Town. Manuscript profile

Open Access Article

2 - Explaining Positioning Strategies for Firms
فرید ترهنده

The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; More

The aim's paper is to recognition and explanation of firms' position. Thus, this study presents a evaluating model based on two cores for the strategic positioning of firms. The research method is based on descriptive with especial focused on survey and case study one; therefore, its model has two dimensions as: Porter's generic strategies and positioning. This model directs seven research hypotheses. Thus, the population for study is electrical equipments industry; therefore, the sample size is 67 staffs. Questionnaires were distributed among 130 employees and vendors of “Part Bargh Iranian” company and at last 56 questionnaires were collected. Questionnaires were distributed among people with internal and external recognition about company. Finally research hypotheses: significant relationship between the Porter's generic strategy model and strategic positioning model, and secondary hypotheses: relationship between the cost leadership and strategic positioning model (Product and firm) , relationship between the differentiation strategy and strategic positioning model (Product and firm), relationship between the focus strategy and strategic positioning model (Product and firm) , all confirmed. Manuscript profile

Open Access Article

3 - Strategy Prioritizing Using LFPP Method and Strategic Map Tracing by Path Analysis Method Case Study:Sepahan Oil Company
سید مصطفی رضوی حسین صفری محمد هادی علی احمدی

Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy More

Nowadays companies should have a good strategy and a close partnership with the other companies involved in their supply chain in order to achieve the excellence and sublimation. Balanced Scorecard is a new consept that can provide the necessary conditions for strategy map and effective cooperation and a good Strategic Planning. Due to the novelty of this consept and lack of a comprehensive model in this issue, the purpose of this study is to define the consept of BSC and identify its factors and indicators and propose a conceptual model to trace it.finally we use BSC as a tool to model strategies of a real problem. This real case is Sepahan Oil Company. This model confirmed through factor analysis (PA) and structural equation model (LFPP) Techniques. The results of our survey in the case study showed that the Sepahan Oil Company strategies can have a effective and efficient prioritization.By using this segments and their prioritization Sepahan can pass the difficulties and lockouts.The strategic map traced in this paper,help the company managers to have a complete vision on the company and its situation. Manuscript profile

Open Access Article

4 - فهم شكل گيري رقابت بین استراتژی¬ها در سازمان¬های دولتی
حسن دانایی فرد مهناز محمدی خورزوقی

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Open Access Article

5 - A framework for the coordination between innovation modes and human resource architecture in innovative SMEs
وجه الله قربانی زاده Rahele montazer میرعلی سید نقوی داوود حسین پور

In today's competitive world One of the essential requirements to enhance the efficiency and performance of small and medium enterprises,is creating new ideas, the mood and motivation for innovation , learning and knowledge based communications. This paper reviews the t More

In today's competitive world One of the essential requirements to enhance the efficiency and performance of small and medium enterprises,is creating new ideas, the mood and motivation for innovation , learning and knowledge based communications. This paper reviews the theoretical studies about four modes of innovation in innovative firms.These modes have been introduced based on two characteristics of human capital which are uniqueness and strategic value. According to the these characteristics of human capital four styles for human resource architecture have been introduced that in every style human resource management practices were defined according to the type of manpower and key jobs . Based on the theoretical literature and researches which have done in the past we've established coordination between the firm innovation mode and human resource architecture commensurate with it . Our goal in this research is that companies move their workers in the way of closing to the firm innovation mode by implementing human resource practices in concert with their innovative mode .so IT- driven innovation mode and collaborative-based HR ,market–based innovation and productivity-based HR ,cost-driven innovation and compliance-based HR and science based innovation with collaborative-based HR have been co-ordinated and have shown in a complete model Manuscript profile

Open Access Article

6 - طراحی و ترسیم نقشه استراتژی بیمارستان خاتم الانبیاء از منظر مدیران و سرپرستان بخش های این بیمارستان
حسن درویش رضا رسولی حسن مبارکی پیر حسین کولیوند

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7 - ارائه مدلی در زمینه رابطه بین مدیریت استراتژیک منابع انسانی، کوچک سازی سازمان وعملکرد سازمانی
رضا سپهوند

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8 - بررسی عوامل مؤثر بر ایجاد موقعیت یابی استراتژیک در صنعت پتروشیمی ( مورد مطالعه: شرکت پتروشیمی بیستون)
لطف اله فروزنده دهکردی محسن اعظمی

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9 - Develop a business model with a focus on central enterprise in a collaboration network

The development of networked organizations usually done by a focal firm (the mother). For this purpose, the focal firm as the main center of network must implement her strategies with an action plan. Significance of business model in a network is important as many exper More

The development of networked organizations usually done by a focal firm (the mother). For this purpose, the focal firm as the main center of network must implement her strategies with an action plan. Significance of business model in a network is important as many experts realize business model as an engine for network base strategy. In the present study, we look at the subject of collaboration networks , to review, identify and prioritize the role of focal firm in the business model of collaboration networks. In this direction, by reviewing existing literature on maternal advantage we extract the key functions of focal firm in her mothering strategy and business model. Then the extracted factors in Delphi process was judged and developed by experts. After confirming the final factors by experts to further validation and extract the Priority of factors we design questionnaires that given to Academic experts and managers who working in two network, the result of that questionnaires approved the applicability of the model Manuscript profile

Open Access Article

10 - Design and offering conceptual model of investigation impact of strategic entrepreneurship on strategic innovation in knowledge-based firms of Bushehr provience
fakhrieh Hamidianpour mahboobe shafiei مریم دهقانی

Market's condition is changeable and this condition force businesses to adopt themselves with new situation, technology and value propositions. In the today competitive environment, organizations try to imitate innovation from competitors, so innovation and continuous i More

Market's condition is changeable and this condition force businesses to adopt themselves with new situation, technology and value propositions. In the today competitive environment, organizations try to imitate innovation from competitors, so innovation and continuous improvement is necessary for success of organizations, therefore strategic innovation is an important issue. Strategic innovation is about creation of new markets and leaps in customer value and reshaping the existing markets to achieve value improvements for customers. On the other hand, strategic entrepreneurship results from the integration of entrepreneurship and strategic management knowledge. Objective of strategic entrepreneurship is making continuous competitive advantages that lead to wealth creation. In this paper, first we introduce the concept of strategic innovation and strategic entrepreneurship, then explain the conceptual model of strategic entrepreneurship impact on strategic innovation. Statistical society of this research, is knowledge-based companies of Science and technology park of Boushehr. According to the results obtained from testing this model, the main hypothesis of this study confirm that the result shows a positive and significant relationship between strategic entrepreneurship and strategic innovation in the organization. Manuscript profile

Open Access Article

11 - Entrepreneurial approach, the dominant approach to creating strategies In Iranian Successful companies
Seyed Mahmoud Hosseini Bahman Hajipour hooshang nezamivand chegini

Identifying pure and favorable strategies is one of the main concerns of managers and leaders in organizations and this managerial issue has become an important field for research. Many scholars in strategic management field have tried to provide multiple approaches or More

Identifying pure and favorable strategies is one of the main concerns of managers and leaders in organizations and this managerial issue has become an important field for research. Many scholars in strategic management field have tried to provide multiple approaches or styles for strategy formation in the organizations. An effective way to identify strategy formation approach is to investigate how successful organizations are directed and lead. In this way, the reliable methods of strategy formation can be achieved by investigation of the organizations. This paper presents the result of a wide study on strategy formation approaches in Iranian organizations. Firstly, using taxonomical statistic method, five successful companies among 29 companies from various industries were selected as a result of their first ranking in their industrial groups during 2011-2013. To do this, six performance indices including asset returns, profit margin, human productivity, market share and sale rate, and profit growth rate were employed. Through the identification of the companies, their revolution trends were examined and the most important strategies leading to their success were determined. Finally, using a questionnaire and a sample of 150 top and middle managers of the surveyed organizations, their strategy formation approaches were identified. Entrepreneurial approach in strategy formation was more effective than formal approach or strategic planning, strategic venturing approach, and strategic learning approach. In some organizations, a combination of two approaches, namely strategic planning approach and entrepreneurial approach were utilized to formulate their strategies. Hence, it is obvious that among investigated companies, this is entrepreneurial approach that can be considered as reliable to formulate successful strategies. Manuscript profile

Open Access Article

12 - Developing the Quinquennial Strategic Plan for the IRIB University
اردشیر زابلی زاده

The IRIB University - as a leading institution in educating media science and technology across Iran, region and the world of Islam, and privileged position in supplying IRIB human resources - needs a comprehensive study to determine its ideals, objectives, strategies, More

The IRIB University - as a leading institution in educating media science and technology across Iran, region and the world of Islam, and privileged position in supplying IRIB human resources - needs a comprehensive study to determine its ideals, objectives, strategies, and requirements. So, to make the universities effective, we should run strategic plan so that while carrying out the coordinated activities, to achieve lofty goals. The study is done to present a quinquennial strategic plan for the IRIB University. To gather the information, quantitative and qualitative methods such as: interview, surveying records and documents, analyzing the accomplished studies and organizing strategic meetings were applied. The gathered information was analyzed through swat technique. The sample society was chosen among officials and people being familiar with IRIB and University issues. In this case, 50 people were taken to fill up the questionnaire, among them, 40 questionnaires were completed and had been analyzed. The polling section relating to the swat analysis, a self-made questionnaire consisting of open and closed questions were used. Based on the results, the University’s strategic plans and objectives were designated in the following six domains: - Human resource (including faculty members, student, staffs and administrators). - Education. - Research and technology. - Structure and management. - Religious, cultural and social system. - And scientific, educational and international cooperation in the World of Islam. Manuscript profile

Open Access Article

13 - طراحی الگوی كارآفريني استراتژیک با رویکرد بازارگرایی و نقش آن در مزیت رقابتی پایدار ( در صنایع غدایی استان تهران)
mohamadAli sarlak علی اکبر جوکار

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14 - تعیین روابط علی و معلولی شاخصهای عملکردی سازمانهای تولیدی با استفاده از رویکرد کارت امتیازی متوازن به کمک مدل معادلات ساختاری
Alireza Aliahmadi میثم جعفری

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Open Access Article

15 - Design human resource strategy according to jobs grouping in Tehran UAST
seyed aliakbar ahmadi freshte amin مجتبی کاتب reza rasouli

Human resource has earned basic position and become a strategic factor in organizations in recent years. This research is fulfilled by using Mesholm & bamberger model for separation of jobs grouping with the goal of design of human resource strategy in the University More

Human resource has earned basic position and become a strategic factor in organizations in recent years. This research is fulfilled by using Mesholm & bamberger model for separation of jobs grouping with the goal of design of human resource strategy in the University of Applied Science and Technology (UAST). Managers and experts formed statistical society of this research and the data is extracted through questionnaires, document study and interview with managers and experts. in this research, strategic coordinates were determined and proper human resource strategies were identified for any group of jobs after data processing. Results show that in the existing situation of UAST Paternal strategy is the dominant human resource strategy according to the experts attitudes. In this research, human resource strategies are also presented in order of separation of jobs grouping in UAST. Manuscript profile

Open Access Article

16 - Investigating organizational characteristics during the go-go and adolescence stages using the PAEI framework and the system dynamics approach
Ramin Mowlanaour Fatemeh Saghafi

Understanding the characteristics of an organization during different stages of its lifecycle help us make appropriate decisions at each stage in order for solving any problem. Employing the PAEI framework proposed by Adizes, and the system dynamics approach, we have an More

Understanding the characteristics of an organization during different stages of its lifecycle help us make appropriate decisions at each stage in order for solving any problem. Employing the PAEI framework proposed by Adizes, and the system dynamics approach, we have analyzed the characteristics and behavior of an organization during the go-go and adolescence stages of its lifecycle. Moreover, using the system dynamics analysis approach, we have plotted the causal feedback loops and stock-and-flow diagrams of each stage of the organizational lifecycle. Then, the output of the simulations of 100 months of the go-go and adolescence stages of the organizational lifecycle performed in the VENSIM software are obtained .Finally appropriate strategies have been proposed for tackling the problems that the organization may face in each stage of its lifecycle. Manuscript profile

Open Access Article

17 - SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY
Ahmad taheri mohammad mehdi parhizgar

: Since the companies and organizations paid huge costs on making a strategy, it considered as an important subject in this field. However, proper strategies were offered, main part of the them were unsuccessful and the costs of compilation and implementation were waste More

: Since the companies and organizations paid huge costs on making a strategy, it considered as an important subject in this field. However, proper strategies were offered, main part of the them were unsuccessful and the costs of compilation and implementation were wasted. Developing a strategy alone is not enough. effective implementation of a strategy is more important. Today many business sector enterprises have failed to implement right strategies. First we review definition of strategic management and marketing strategy. then , reviewed the role of strategy in vital decision on organizations . Purposive sampling was used to selected 22 senior bankers of Bushehr State commercial banks. It followed by determining an expert group and extracting the elements and effective factors to implementing the marketing strategy in commercial banks. structured questionnaire was applied to gathering data. Finally, we conclude a model that describe factors affecting on marketing strategy implementation successful . The purpose of this study is finding factors that have positive effects on successful implementation of marketing strategy . we recognized Delphi method is proper for this work. Delphi technic is a quantitative method to reach experts idea that lead our to recognize affecting factors they had positive effects on marketing strategy successful .This work important because a lot of money expensed to formulate strategies and mostly are failed. Our final conclusion that 13 factors affected a marketing strategy . actually these 13 factors selected by banking experts among many proposed factors. Manuscript profile

Open Access Article

18 - Identify the appropriate approach to strategic planning in knowledge-based companies: Multiple case study
Bahman Hajipour Hamid Reza Yazdani Mohammad Asarian

In market turbulent conditions, classic approach on strategy is too simplistic. Based on their context, companies need a different approach. Not only organizations should adopt a proper approach to strategy implementation or use a right combination of different approach More

In market turbulent conditions, classic approach on strategy is too simplistic. Based on their context, companies need a different approach. Not only organizations should adopt a proper approach to strategy implementation or use a right combination of different approaches, but also they should reform such combination consistent with environmental changes. In the present study, Analyzes proper approach on strategy development in knowledge-based companies in Qom Province based on their context. This research is a mixed method and used a multiple case study methodology whit 12 samples. In the present study, Use depth interviews with semi-structured questions for data collection as well as the observations and documents has also been used. Determine each step of strategy Development including survival, uncertainty, network and learning approaches. Then, Determine overall approach on strategy Development by Shannon entropy weighting and TOPSIS techniques. The findings indicate that any company may use different or both approaches simultaneously in different steps of strategy development and Finally, The overall approach in the all of companies is learning approach, which indicates that this category of companies to interact among the members to formulate its strategy drastically need. Manuscript profile

Open Access Article

19 - The Survey the Impact of Strategic Human Resource Management on Innovation Capacity
fakhrieh Hamidianpour ZAHRA HASIRI

the purpose of this study is to examine the impact of strategic human resource management on Innovation Capacity. this research method is descriptive survey experts knowledge -based firms in Bushehr province that 72 experts was selected by simple random sampling. In ord More

the purpose of this study is to examine the impact of strategic human resource management on Innovation Capacity. this research method is descriptive survey experts knowledge -based firms in Bushehr province that 72 experts was selected by simple random sampling. In order to analyse the data SPSS and Smart PLS software were used. The results showed that knowledge-based firms in Bushehr province in terms of strategic roles of human resources and capacity for innovation and other components are above average and have an acceptable situation. Other findings show that the strategic management of human resources has a positive impact on innovation capacity and the strategic management of human resources through organizational learning impact on innovation capacity as well as. Manuscript profile

Open Access Article

20 - Portfolio strategies in industrial marketing With the product life cycle approach
hooshang nezamivand chegini

Determining the Portfolio Strategies Proper business-to-business placement in industrial marketing for parenting organizations or holdings is one of the most important tasks of planners. In this regard, there are many methods and techniques that many companies have outl More

Determining the Portfolio Strategies Proper business-to-business placement in industrial marketing for parenting organizations or holdings is one of the most important tasks of planners. In this regard, there are many methods and techniques that many companies have outlined for developing their own portfolio strategy. The use of the life-cycle model helps companies active in modern technologies and organizations active in the industrial market to first consider their strategies for each of the products without considering their internal constraints. Determine. In this approach, by analyzing the status of the indicators associated with the market, the stage of product life cycle, and determined by the status of organizations in leadership or follow-up, specify attractive products. This paper attempts to present the results of this approach to the Sina Electronic Development Company (holding ICT), one of the major companies active in the communications and information industry. The use of this approach and the results obtained demonstrate the effectiveness of this method For industries or fields of modern technology. In this study, the strategic position analysis has also been used to improve the accuracy of the analysis, and the results are presented in the final section. Manuscript profile

Open Access Article

21 - Designing and developing a model for strategic control measurement in organizations with different value logic
Mohammad Javad Azarshahi Mohammad Taghi Amini Mahdi Akbari

The purpose of this study was to design and develop a model for assessing the amount and type of dominant strategic control in organizations, and in assessing the appropriateness of the strategic control type and its appropriateness with the logic of the organization's More

The purpose of this study was to design and develop a model for assessing the amount and type of dominant strategic control in organizations, and in assessing the appropriateness of the strategic control type and its appropriateness with the logic of the organization's value creation. It seems that with the predominance of a kind of strategic control in an organization and the imbalance of the organization in the organization, the survival of the threatened organization and the assessment of the strategic control dimensions appropriate to the logic of value creation is necessary. So far, much research has failed to address this issue, and this field study has taken a step towards removing this knowledge gap. The present study is a mixed study. In the qualitative analysis of data, the method was transcendental and in the quantitative analysis section, structural equation modeling was used. The model qualitative findings revealed two parts of strategic behavioral and content control. In the quantitative part, the leading research is a cross-sectional descriptive survey. In this study, 279 employees from nine organizations with a region of value creation service, production, and social welfare were studied by random stratified sampling. Based on the scientific literature of strategic control, a 31-question questionnaire was designed and its validity and reliability were evaluated and verified, and after the strategic justification period, a research sample was distributed. The findings of the research indicate that the proposed structure is suitable for fitting. The results of the research show that there is a significant difference in the use of economic control and ethnic-cultural control among the manufacturing, service and social welfare organizations, but there was no significant difference in the use of other controls among the organizations. Manuscript profile

Open Access Article

22 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari

20.1001.1.22286047.1400.20.67.2.4

The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, e More

The food distribution industry is one of the high-turnover industries facing many problems in Iran. This research is done with the aim of designing and explaining the model of marketing and sales strategies in the food distribution industry .This study is descriptive, exploratory and using mixed research method. The qualitative research is done using content analysis and consensus of 11 executive and academic experts. In the quantitative part, 81 questionnaires was distributed between marketing and sales managers of 54 distribution companies. The data are analyzed by structural equation modelling method. The research findings show that marketing objectives, pricing strategies and food distribution strategy are respectively the highest factors of marketing strategy in the food distribution industry and the relationship-based competency of the sales team, the sales team performance and the transformational leadership are the most important factors in the sales strategy. Evidence suggests that the presence of each of the three moderators (the threats and opportunities of new competitors, the strengths and weaknesses of the company, and the influential factors of the post-stagnation era) affects the relationship between marketing and sales strategies. The adoption of a comprehensive approach to the components of the marketing and sales strategies and the coordination between them, taking into account the economic downturn, sanctions and the probable situation of the post-stagnation era, are the most important issues that have so far been neglected in designing the marketing and sales strategies of Iranian food distribution companies. Manuscript profile

Open Access Article

23 - Game Theory in Selecting Strategic allies based on Innovation Strategy in ICT
Fatemeh Hajesmaeilian hooshang Nezamivand Chegini Tahmours Hasangholi Pouryasouri

The ICT industry is moving from a capital-centric towards a services-centric one. This is due to the emergence of technologies and infrastructures and businesses that challenge the business models of traditional players. Hence, the actors have begun their work with a di More

The ICT industry is moving from a capital-centric towards a services-centric one. This is due to the emergence of technologies and infrastructures and businesses that challenge the business models of traditional players. Hence, the actors have begun their work with a different look at the innovation strategy of the new decade. On the other hand, industry activists have considered strategic alliances as one of the most important organizational forms in modern society in recent years. The purpose of this study is to help the managers by identifying the factors influencing the selection of strategic partners and, in particular, the factors based on the innovation strategy, through first analysis of more than 1,400 scientific researches and second customizing factors with the fuzzy Delphi technique. The results show that investment (financing), cost, level of innovation, intangible resources, marketing resources, commercialization risk, time uncertainty and financial parameters are the most effective ones. In addition, industry executives can come up with the type of optimal strategic alliance through profit sharing, financing sharing, innovation sharing, or a mixed of these three, with a quantitative model presented in this research based on Nash bargaining Manuscript profile

Open Access Article

24 - Qualitative analysis of effective factors in the successful implementation of strategies in Iranian organizations
Hosein Vahidi Sadegh Shahbazi Mohamad Saber Shahrestani

The relatively high rate of failure in the implementation of the organization's strategies, the comprehensive understanding of the factors affecting the successful implementation of strategies is of particular importance. despite the importance of this issue, so far th More

The relatively high rate of failure in the implementation of the organization's strategies, the comprehensive understanding of the factors affecting the successful implementation of strategies is of particular importance. despite the importance of this issue, so far there is no comprehensive research on the explanation of the factors and components affecting the success of the Strategies implementation have not been implemented. The purpose of this research is to comprehensively identify and categorize the factors affecting the successful implementation of strategies in Iranian organizations based on previous studies in this field. This study used qualitative method and for data collection , articles has been used and in terms of purpose this research is practical. in this study based on the searches made among Iranian article databases and internet sources between 2013 and 2023.At the First, 108 articles related to the topic of discovery were gathered and finally 21 articles were evaluated using the meta- synthesis qualitative analysis method and inclusion criteria. Based on the 7-step method of Barroso and Sandelowski and the open coding method, 45 factors were identified and extracted, and in 5 components distributed : planning and management (18 codes), infrastructure and structure (5 codes), human resources. (13 codes), organizational culture (4 codes) and financial and credit component (5 codes) were categorized. Among the final articles, the factor of organizational culture had the most repetition and factors such as strategic budgeting fit, vertical alignment of strategies, etc. had the least repetition among the studied articles Manuscript profile

Open Access Article

25 - Designing a Framework of Macro and Environmental Antecedents in the Formation of Strategic Alliances (Case Study: Furniture and Inlay Industry of Malayer City)
Mohammad Javad Azarshahi Alireza Aliahmadi Mirzahasan Hoseyni محمد رضا مشایخ

Objective: The present study was conducted with the aim of investigating macro and environmental drivers effective in the formation of strategic alliances in the inlaid furniture industry of Malair city. Necessity: Organizations need to adopt efficient and coherent str More

Objective: The present study was conducted with the aim of investigating macro and environmental drivers effective in the formation of strategic alliances in the inlaid furniture industry of Malair city. Necessity: Organizations need to adopt efficient and coherent strategies to survive in the current busy and turbulent environment. Undoubtedly, one of the most effective of them is the creation of strategic alliances within the industry. Methodology: This research is of an applied-fundamental and exploratory type, which was implemented in the form of a cross-sectional design. The approach of this qualitative study was the statistical population of inlaid furniture industry activists in Malayer city and the data collection tool was a semi-structured interview. The data was collected in the field and analyzed using thematic analysis. In this study, a total of 20 implementation interviews, 45 codes and 10 themes were extracted with a combined inductive-deductive approach. Findings: The findings of this research showed that the environmental drivers for the formation of strategic alliances include social, legal, political, economic, international, cultural, general, technological and environmental uncertainty. Conclusion: The development of the theoretical framework around the drivers of the strategic alliance, specifically in the inlaid furniture industry and in general in other industries, leads to a more effective and efficient understanding of phenomena and extra-organizational relationships in the minds of industry activists and researchers in various scientific fields, and this is an important foundation. Improving macro and major decisions in productive industries. Manuscript profile

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