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  • Current Issue

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    OpenAccess
    • List of Articles برند

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers)
        ابوالقاسم  حکیمی‌پور حامد  بزرگ‌خو
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
        میرزا حسن  حسینی رومينا  فرهادي نهاد
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
        Davood Feiz Ali Reza  Motameni Asadolah  Kordnaeij Azim Zarei Mahdi Dehghani Soltani
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
        شادی پارسایی منش Ali Bonyadi Naeini
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Strategic orientation of the business and its impact on brand performance
          Ali Pourang Pourang  
      • Open Access Article
        • Abstract Page
        • Full-Text

        6 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City)
        Ali Kazemi Hajar Rafie Azarnoosh Ansari
      • Open Access Article
        • Abstract Page
        • Full-Text

        7 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
        وجیهه  هوشیار Mohammad rostampour
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - Exploring to Moderating Role of Ethical trait On Model of Brand Affect in Banking Services
        Mohammad Reza  Karimi Alavijeh Amir Aslani Aslani Afrashteh
      • Open Access Article
        • Abstract Page
        • Full-Text

        9 - Promoting Brand Personality Based on Effective Variables on Brand
        saeed mir ali rashidpoor
      • Open Access Article
        • Abstract Page
        • Full-Text

        10 - (Identification and leveling Factors Affecting the Brand Success of Knowledge-Based Industrial Business( Experimental Examples of Technology Units Deployed at Semnan Province Science and Technology Park(
        hasanali Aghajani Abdolhamid  Safaei Ghadikolaei Meysam  Shirkhodaei hasan vahedi
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management
        azade Fatemifar Naser Azad Abdollah Naami adel fatemi
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - Investigating the function of symbolism in corporate branding
        maboud abbaszade Seyed mohammad tabatabaeenasab
      • Open Access Article
        • Abstract Page
        • Full-Text

        13 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
        Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
        20.1001.1.22286047.1400.20.68.1.5
      • Open Access Article
        • Abstract Page
        • Full-Text

        14 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines)
        Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie
        20.1001.1.22286047.1400.20.69.8.4
      • Open Access Article
        • Abstract Page
        • Full-Text

        15 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
        Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
        10.61186/mf.38396.22.74.143
      • Open Access Article
        • Abstract Page
        • Full-Text

        16 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
        Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        17 - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors
        mahdi sabokro Sadegh Paydar Maryam Ahmadi Zahrani
      • Open Access Article
        • Abstract Page
        • Full-Text

        18 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers)
        ٍEesa Niazi ramin bagheri Sima Yeganehmand
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