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List of Articles برند Open Access Article Abstract Page Full-Text 1 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers) ابوالقاسم حکیمیپور حامد بزرگخو Open Access Article Abstract Page Full-Text 2 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University) میرزا حسن حسینی رومينا فرهادي نهاد Open Access Article Abstract Page Full-Text 3 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism Davood Feiz Ali Reza Motameni Asadolah Kordnaeij Azim Zarei Mahdi Dehghani Soltani Open Access Article Abstract Page Full-Text 4 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company شادی پارسایی منش Ali Bonyadi Naeini Open Access Article Abstract Page Full-Text 5 - Strategic orientation of the business and its impact on brand performance Ali Pourang Pourang Open Access Article Abstract Page Full-Text 6 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City) Ali Kazemi Hajar Rafie Azarnoosh Ansari Open Access Article Abstract Page Full-Text 7 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh وجیهه هوشیار Mohammad rostampour Open Access Article Abstract Page Full-Text 8 - Exploring to Moderating Role of Ethical trait On Model of Brand Affect in Banking Services Mohammad Reza Karimi Alavijeh Amir Aslani Aslani Afrashteh Open Access Article Abstract Page Full-Text 9 - Promoting Brand Personality Based on Effective Variables on Brand saeed mir ali rashidpoor Open Access Article Abstract Page Full-Text 10 - (Identification and leveling Factors Affecting the Brand Success of Knowledge-Based Industrial Business( Experimental Examples of Technology Units Deployed at Semnan Province Science and Technology Park( hasanali Aghajani Abdolhamid Safaei Ghadikolaei Meysam Shirkhodaei hasan vahedi Open Access Article Abstract Page Full-Text 11 - Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management azade Fatemifar Naser Azad Abdollah Naami adel fatemi Open Access Article Abstract Page Full-Text 12 - Investigating the function of symbolism in corporate branding maboud abbaszade Seyed mohammad tabatabaeenasab Open Access Article Abstract Page Full-Text 13 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce Elham Ramezani Ali Rajabzadeh Ghatary Vahid Baradaran Maryam Shoar 20.1001.1.22286047.1400.20.68.1.5 Open Access Article Abstract Page Full-Text 14 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines) Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie 20.1001.1.22286047.1400.20.69.8.4 Open Access Article Abstract Page Full-Text 15 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs) Hesamedin Nemati یاسر سبحانی فرد Ali Jafari 10.61186/mf.38396.22.74.143 Open Access Article Abstract Page Full-Text 16 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola Davood ariannejad Alireza Pouya Hadi Bastam Ali Hosseinzadeh Open Access Article Abstract Page Full-Text 17 - Investigating the Impact of Green Benefits and Transparency on Perceived Green Value and Brand Loyalty (Case Study: LG brand consumers) ٍEesa Niazi ramin bagheri Sima Yeganehmand
