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    Issue 79 , 79   Vol 23 Summer 2024
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    OpenAccess
    • List of Articles مشتری

      • Open Access Article
        • Abstract Page
        • Full-Text

        1 - Decreasing of gap between service quality in direction of increasing of customers, stabilized value with assistance of SERVQUAL model
        مصطفی کاظمی سعیده  فنودی
      • Open Access Article
        • Abstract Page
        • Full-Text

        2 - The relation between organizational learning culture and customer satisfaction: The mediating role of job satisfaction
        مهدی  حقیقی کفاش زهره  دهدشتی شاهرخ حسن  غریبی
      • Open Access Article
        • Abstract Page
        • Full-Text

        3 - Identify factors affecting Internet Banking Service Quality Case Study: Mellat Bank customers
        maryam akhavan مجید باقری
      • Open Access Article
        • Abstract Page
        • Full-Text

        4 - The Impact of Customer’s Emotion upon Product Features with Kansei Engineering Approach
        gholamreza hashemzade khorasegani Mohammad Reza Bahrami
      • Open Access Article
        • Abstract Page
        • Full-Text

        5 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
        شادی پارسایی منش Ali Bonyadi Naeini
      • Open Access Article
        • Abstract Page
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        6 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
          zahra ameri
      • Open Access Article
        • Abstract Page
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        7 - شناسایی و اولویت بندی شاخص های موثر بر رضایت مشتریان(CSI) به عنوان پیشنیاز مدیریت ارتباط با مشتری (CRM) در بانک ملت
        freshte amin
      • Open Access Article
        • Abstract Page
        • Full-Text

        8 - طراحي مدل سیستم خدمات انعطاف پذیر FSS در نظام بانکی
        freshte amin
      • Open Access Article
        • Abstract Page
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        9 - Providing a New Method for Customer Satisfaction Data Analysis (Case Study: Automotive Industry: Logan Car)
        mahnaz ebrahimi sadr abadi ali mohammad kimiagari seyed mahdi seyed esfahani
      • Open Access Article
        • Abstract Page
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        10 - Proposing a model for evaluating the Customer Satisfaction Index (CSI) in the field of Information Technology (case study: The ICT guild organization companies in Tehran)
        Milad Kolagar Daroonkola  
      • Open Access Article
        • Abstract Page
        • Full-Text

        11 - The Effect Of Customer Knowledge Management Performance With Moderating Role Of Innovation Capability In Insurance Industry : A Case Study On Alborz Insurance Company
        nasrin talaeefard Farhad Sanjarifard nader salehi
      • Open Access Article
        • Abstract Page
        • Full-Text

        12 - بررسی رابطه بین تصویر سازمانی و رضایت مشتریان درسازمان تأمین اجتماعی استان گلستان
          taraneh enayati kiomars niazazari
      • Open Access Article
        • Abstract Page
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        13 - Using Meta-Synthesis Method to Proposing a Comprehensive Model of Effective Factors in Persuasive Advertising
        sahar mashhadi Tahmours  Hasangholi Pouryasouri Soheila Bourghani Farahani abdolhossein karam pour
      • Open Access Article
        • Abstract Page
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        14 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
        mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر  جوکار Farzane sadat hosseiny
      • Open Access Article
        • Abstract Page
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        15 - Explaining a model for sacrifice based on customer experience in the hotel industry (four and five stars in Shiraz)
        jahanbakhsh rahimi baghmalek seyed abolghasem mira Mohammad Haghighi
      • Open Access Article
        • Abstract Page
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        16 - Factors Affecting Customer Participation in the New Product Development Process: Case study of food industry of Mazandaran province
        khorshid forughinia ali akbar Jowkar Mohammad Mahmoudi Maymand mirza hassan hosseini
      • Open Access Article
        • Abstract Page
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        17 - Math Modeling Customer Satisfaction with Dynamic Planning Approach (Case Study: Saipa Automobile Companies, Iran Khodro and Pars Khodro(
        kamran jalilian kameleh nasiri
      • Open Access Article
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        18 - Investigating the behavior of bank customers after the merger of branches with the development of a cluster analysis model; Case Study: Mellat Bank
        رضا قسمتی
      • Open Access Article
        • Abstract Page
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        19 - Social media and value creation: the role of interaction satisfaction
        Seyed Amir Hossein Madani Abolfazl Danaei gholamreza jandaghi
      • Open Access Article
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        20 - Assessing the impact of passion on social media on intention of revisit tourists with a mediating role of customer interaction with customer (Case study: Tourists of Isfahan city)
        Yazdan Shirmohammadi Ramadan  Gholami Awati Maryam  Mohammadi Moghaddam
      • Open Access Article
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        21 - The effect of services provided by employees on customers' behavioral goals with the mediating role of their satisfaction (Case study: Razi Insurance customers)
        hamid reza masoudi
      • Open Access Article
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        22 - Investigating effect of front-line of employees’ competences on customer satisfaction with the role of moderating situational conditions (case of study: hypermi of store mashhad
        وجیهه  هوشیار Seyede farnaz Ahmadi saeed
      • Open Access Article
        • Abstract Page
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        23 - Investigating the Factors Affecting the Performance Evaluation of Social Security Brokers in Isfahan Province
        seyedalireza ebrahimi seyedhamid Ghoreishi
        20.1001.1.22286047.1400.20.67.12.4
      • Open Access Article
        • Abstract Page
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        24 - بررسی جایگاه داده¬کاوی در فرآیند مدیریت دانش و ارائه مدل مفهومی جهت استخراج دانش (پیاده¬سازی عملیاتی وگام به گام مدل پیشنهادی بر پایگاه داده یک اپراتور تلفن همراه)
               
      • Open Access Article
        • Abstract Page
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        25 - بررسی جایگاه داده¬کاوی در فرآیند مدیریت دانش و ارائه مدل مفهومی جهت استخراج دانش (پیاده¬سازی عملیاتی وگام به گام مدل پیشنهادی بر پایگاه داده یک اپراتور تلفن همراه)
               
      • Open Access Article
        • Abstract Page
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        26 - بررسی جایگاه داده¬کاوی در فرآیند مدیریت دانش و ارائه مدل مفهومی جهت استخراج دانش (پیاده¬سازی عملیاتی وگام به گام مدل پیشنهادی بر پایگاه داده یک اپراتور تلفن همراه)
               
      • Open Access Article
        • Abstract Page
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        27 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
        Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
        20.1001.1.22286047.1400.20.68.1.5
      • Open Access Article
        • Abstract Page
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        28 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
        Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
      • Open Access Article
        • Abstract Page
        • Full-Text

        29 - Investigating the effect of employees' perceptions of corporate social responsibilities on organizational pride and customer service commitment
        elahe Maneshdavi seyed mehdi mirmehdi فتانه یاراحمدی
      • Open Access Article
        • Abstract Page
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        30 - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors
        mahdi sabokro Sadegh Paydar Maryam Ahmadi Zahrani
      • Open Access Article
        • Abstract Page
        • Full-Text

        31 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
        َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani
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