List of Articles Brand

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  1 - Designing model for promotion halal brand position in the global markets
  علی  شاه نظری Ali Nejatbakhsh Isfahani Ali Asghar Pourezzat Maryam Soleimani
• Open Access Article
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  2 - Studying the Impact of Brand Equity, Brand Experience, Brand Satisfaction and Brand Trust on Brand Loyalty (Case: ECCO Customers)
  ابوالقاسم  حکیمی‌پور حامد  بزرگ‌خو
• Open Access Article
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  3 - Investigating the influential factors in the creation of brand equity in higher education (A study of Payame Noor University)
  میرزا حسن  حسینی رومينا  فرهادي نهاد
• Open Access Article
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  4 - The Effect of Brand distinctiveness and performance on Brand Competitiveness with the Mediating Role of Technological Opportunism
  Davood Feiz Ali Reza  Motameni Asadolah  Kordnaeij Azim Zarei Mahdi Dehghani Soltani
• Open Access Article
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  5 - Modeling of the Factors affecting customer loyalty on internet brand using Fuzzy DEMATEL technique Mobin Net company
  شادی پارسایی منش Ali Bonyadi Naeini
• Open Access Article
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  6 - Developing an export nation brand identity model for Iran
  Davood Feiz SeydMohammad Mirmohammadi محمد مهدی ایزدخواه
• Open Access Article
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  7 - Strategic orientation of the business and its impact on brand performance
    Ali Pourang Pourang  
• Open Access Article
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  8 - The Impact of Brand Extension Success Drivers on Attitude toward Brand Extension with Role of Mediator Service Quality (Case Study: Day Bank and Service Companies with Day Brand in Isfahan City)
  Ali Kazemi Hajar Rafie Azarnoosh Ansari
• Open Access Article
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  9 - The effect of service brand dimensions on brand loyalty with the mediating role of customer satisfaction and brand attitude: A case study of Keshavarzi Bank branches in Torbat-e Heydarieh
  وجیهه  هوشیار Mohammad rostampour
• Open Access Article
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  10 - Investigating the effect of employer brand on human resources productivity with the mediating role of Talent Management (Case Study: Elites in a defense organization)
  younes nazari majid ramezan   Masih Ebrahimi
• Open Access Article
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  11 - Promoting Brand Personality Based on Effective Variables on Brand
  saeed mir ali rashidpoor
• Open Access Article
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  12 - Designing a Genetic Model of Brand Identity: A New Approach to Higher Education Brand Management
  azade Fatemifar Naser Azad Abdollah Naami adel fatemi
• Open Access Article
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  13 - Investigating the function of symbolism in corporate branding
  maboud abbaszade Seyed mohammad tabatabaeenasab
• Open Access Article
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  14 - The effect of user-generated content and shopping searches via Instagram for fashion brands on loyalty intention
  manizhe haghighinasab Mahya Vatanparast Narges Hashemi
• Open Access Article
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  15 - The effect of brand communications on brand loyalty by focus on role of brand trust, satisfaction and commitment components
  Majid Esmaeilpour Manicheh  Bahrainizadeh Hadeis Mosavi
• Open Access Article
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  16 - Modeling of Electronic Word of Mouth Marketing Based on text mining User comments, A new approach On social commerce
  Elham Ramezani Ali Rajabzadeh Ghatary Vahid   Baradaran Maryam Shoar
  20.1001.1.22286047.1400.20.68.1.5
• Open Access Article
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  17 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines)
  Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie
  20.1001.1.22286047.1400.20.69.8.4
• Open Access Article
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  18 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
• Open Access Article
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  19 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
  10.61186/mf.38396.22.74.143
• Open Access Article
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  20 - Designing a dynamic model of brand equity with a focus on fake news and customer knowledge at Coca-Cola
  Davood  ariannejad Alireza  Pouya Hadi  Bastam Ali  Hosseinzadeh
• Open Access Article
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  21 - Modeling the effects of mobile phone users' motivations in improving brand equity (case study: mobile phone users in Kermanshah)
  Romina Izadi mahtab sherafati
• Open Access Article
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  22 - Investigating the effect of brand aversion on repurchase reluctance with the mediating role of negative offline word-of-mouth and online complaints (Study case: buyers of Chinese goods in Ahvaz city)
  mahta joodzadeh Mohammad jam
• Open Access Article
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  23 - Investigating the Effect of Customer Brand Identification on Social Influence, Experimental Hedonic Value and Repurchase Intention by Explaining the Role of Antecedent Factors
  mahdi sabokro Sadegh Paydar Maryam Ahmadi Zahrani
• Open Access Article
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  24 - Presenting the strategic model of green marketing to obtain competitive advantage components in Kaleh food industry
  Mohammad Reza Alizadeh mahdi haghighi kafash babak hajikarimi
• Open Access Article
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  25 - The relationship between the quality of electronic services and instant buying behavior with the mediating role of brand experience (a case study of Digikala customers in Khorramabad city)
  Dariosh Armand سعید میر
• Open Access Article
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  26 - The Effects of Human Resource Management Practices on Employer Brand Attractiveness in Bank Melli Iran
  Ehsan  Rostamiyan Hadi Teimouri Hanieh Ghaderi
• Open Access Article
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  27 - Designing a co-creation model of brand value with customers in the dairy industry
  Hossein Shakibi Seyed Mahmoud Shabgoo Monsef ali gholipour
• Open Access Article
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  28 - The Mechanistic Role of Brand Orientation in Translating Marketing Capabilities and Entrepreneurial Orientation into Brand Value: A Case Study of the Tile and Ceramic Industry
  Mohammad Zarei Mahmoudabadi
• Open Access Article
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  29 - The Effect of Brand Trust in Mediating Brand Image and Product Innovation on Consumer Loyalty
  ramezan gholami davod shafieipoor