List of Articles بازاریابی

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  1 - Analysing the effect of Social Marketing Mix on advertising effectivness Case of Study: Isfahan Municipal Committee of Citizenship
  فاطمه  قاسمی غلامرضا  بردبار
• Open Access Article
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  2 - مدل سازی معادلات ساختاری بر مبنای مدل عملیاتی بازاریابی با رویکرد تحلیل مدل ارتباطات بازاریابی یکپارچه
  علی  شاه نظری Mohammad موزیری قیری آزاده  نادري
• Open Access Article
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  3 - Overview of the effect of dimensions of intellectual capital and employee satisfaction based on internal marketing on competitive advantage
  Majid Esmaeilpour Alireza kamyab Javad Dokuhaki
• Open Access Article
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  4 - Assessing the impact of organizational change tend to increase customer satisfaction with regard to relationship marketing
    zahra ameri
• Open Access Article
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  5 - رویکردیکپارچه در تنظیم سیاست نگهداری و قیمت گذاری کالا از طریق برنامه ریزی چند سطحی و چند هدفه در شرایط بدون همکاری
  سيد غلامرضا  جلالي نائيني Kamran shahanaghi
• Open Access Article
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  6 - Transformational Leadership and Development of Marketing Capabilities: Explaining the Mediating Role of Strategic Orientations of Market and Entrepreneurship Orientation
  iman hakimi
• Open Access Article
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  7 - Investigating the effect of the internet marketing on the growth of the exports market in Iran (Case study: Dried fruit exporters)
    MOHAMMADREZA ARDEHALI
• Open Access Article
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  8 - Exploring entrepreneurial marketing behavior with heuristic decision making approach (Case of study: nascent nanotech and biotech entrepreneurs in Tehran)
  Pouria Nouri عبدالله احمدی کافشانی
• Open Access Article
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  9 - SPECIFY A MODEL FOR SUCCESSFULL IMPLENENTATION of A MARKETING STRATEGY
  Ahmad taheri mohammad mehdi parhizgar
• Open Access Article
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  10 - Provide a Model for Customer Advocacy (Detergents Customers in Tehran
  mirza hasan hosseini Mohammad MahmoodiMeymand علی اکبر  جوکار Farzane sadat hosseiny
• Open Access Article
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  11 - Providing a model for superior value proposition with emphasis on developing a unique marketing strategy for the company using of Grounded theory
  Abolfazi Danaei
• Open Access Article
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  12 - Applying the Entrepreneurial Approach to Create Business Model for Energy Supplying Businesses Case study; International Gas Market
  amirhooshang karami Seyed Mojtaba Sajjadi Seyyed Reza Hejazi asgar khademvatani
• Open Access Article
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  13 - Designing and compiling a behavioral decision making model for investors considering the role of financial marketing mix using structural equation modeling
  Hamid reza Shokrizadeh jamal barzegari khanaghah Hojat allah Sadeghi
• Open Access Article
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  14 - Futurology of Integrated Communication of Social Marketing at the Iranian National Tax Administration (Based on Network Analysis Technique)
  Akbar manjegani   golnar shojaei
• Open Access Article
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  15 - Designing and Explaining Marketing and Sales Strategies Model in the Food Distribution Industry
  mahdi haghighi kafash zohre dehdashtishahrokh vahid khashee var nam khasti reza hajari
  20.1001.1.22286047.1400.20.67.2.4
• Open Access Article
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  16 - Identify the critical factors for sustainable banking success with a mixed approach
  Alireza Aliahmadi Mir Hamid Taghavi Ali Bonyadi Naeini
• Open Access Article
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  17 - A Systematic Approach to Designing a Project oriented Organization Business Development Model
  Azim Zarei Reza Behboud Adel Azar
• Open Access Article
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  18 - Model building of Banking Network based on Marketing Innovation and Technological Innovation for Assessing of National Macroeconomic Performance
  Bahareh Behzadi mohammadreza  hamidizadeh Maryam Khoshnevis
• Open Access Article
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  19 - A model for evaluating green marketing in the insurance industry
  aigin ghorbani ameneh khadivar leili niakan
  20.1001.1.22286047.1401.71.71.3.0
• Open Access Article
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  20 - Designing of the green marketing model in consumer markets in small and medium businesses to enter international markets with a soft system methodology approach
  Elham  Keshavarz mirza hasan hosseini
  20.1001.1.22286047.1400.20.69.4.0
• Open Access Article
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  21 - Analysis of Marketing System and Branding of Handmade Carpets (A study of Producers in the Iranian west Provines)
  Reza Shafeai Amir Ghafourian shagerdi Soran Mowlaie
  20.1001.1.22286047.1400.20.69.8.4
• Open Access Article
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  22 - Analysis of marketing challenges in social networks
  seyyede somsye ghorbi Meysam Latifi
• Open Access Article
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  23 - The effect of e-marketing alignment with the organization's macro strategy on improving the performance of commercial organizations
  Mohsen Rezaei Alireza Aliahmadi mirzahasan hoseini Mohammadtaghi Amini
  20.1001.1.22286047.1401.21.70.3.8
• Open Access Article
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  24 - Investigating the effect of salespeople’s personal interaction on customers word- of - mouth with mediating role affective customer experience and moderating role of customer ethnocentrism and foreign product affinity (Case study of: customers of Janbo chain stores in Tabriz)
  Ramin Bashirkhodaparasti Nasrin Nemati
  20.1001.1.22286047.1401.21.73.2.3
• Open Access Article
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  25 - Investigating the effect of sensory marketing strategy components on brand equity through mediating customer satisfaction and brand credibility (Case study: Islamic Republic of Iran TV programs)
  Hesamedin Nemati یاسر سبحانی فرد Ali Jafari
  10.61186/mf.38396.22.74.143
• Open Access Article
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  26 - Meta-synthesis of the antecedents and consequences of digital marketing
  nafise belaghatnya Mohammad ghaffari Hossein Shirazi hossein janatifar
• Open Access Article
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  27 - Presenting the strategic model of green marketing to obtain competitive advantage components in Kaleh food industry
  Mohammad Reza Alizadeh mahdi haghighi kafash babak hajikarimi
• Open Access Article
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  28 - Evaluating the Effect of Sustainable Marketing with Customer Equity Approach on Consumer behavior and Organizational Performance (Case Study: Detergent Manufacturer Companies of Iran)
  َAbolfazl Dehghani firoozabadi Alireza Asadzadeh firoozabadi vajiheh andalib ardakani