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No 60
Vol. 60 No. 18
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Decision making is one of the most important entrepreneurial tasks to identify opportunities so as to create enterprises. Entrepreneurs, intentionally or un-knowingly use heuristics in their decisions, which, though useful in some situations, could lead to decision making biases. Also, entrepreneurial marketing behavior is one of the most important entrepreneurial characteristics in small and medium businesses. This paper’s main goal is to explore nascent entrepreneurs’ marketing behavior with a heuristic approach. This paper’s data were gathered by conducting semi-structured interviews with 15 Iranian high-tech entrepreneurs located in Tehran and analyzed by grounded theory. Decision hastiness was identified as the core category. Furthermore, increase in profit, increase in market share, improvement in decision quality as well as losing market share and decision making biases are the main consequences of heuristic decision making in entrepreneurial marketing behavior. Also, experience, environmental factors, personal goals, business-related factors, needed time to make decisions, decision styles and decision topic are the most influential factors in heuristic decision making in marketing behavior.
Pouria Nouri
Keywords : Heuristic decision making, Entrepreneurial marketing behavior, Grounded theory, Nascent entrepreneurs, Decision hastiness
Today’S world is shifting the boundaries of truth amazingly, with reaching out the modern technologies including soft technologies, that are based on the intellectual property; human capital. And in the meantime, creativity, innovation, and in one word, "human talent" is the mainstay of these stunning developments. The softening of industry and the emergence of soft industries such as cultural and creative industries are the pivotal phenomenon of industries and technologies of our era. Accordingly, the issue of the talent management and factors affecting these industries, that are considered the industries of the whole brain, are of the great strategic importance. In this research, these factors were analyzed and prioritized in terms of effectiveness by identifying and explaining the twelve factors affecting the talent management, through strategy of the operational research and especially the DEMATEL technique, the most important of which include: " Approach of the Organizational Leaders and Managers ", "Organizational Culture", "Personnel Empowerment and Training Programs," "Organizational Learning," "Government Rules and Regulations," and "Human Capital Characteristics".
sayyed mohammad sadegh davoudi - mahdi hamzehpoor -
Keywords : Talent, ، Talent Management ، Creative Industries ، DEMATEL Technique
Capital markets play an important role in the economy, because the cash flow of people who can not use their funds leads to those who are capable of it. Naturally, the good performance of these markets will be a key factor in ensuring economic growth, so if capital markets are efficient, economic development will be realized. On the other hand, because of the irrational decision making of investors in the capital market, systematic errors have occurred and this leads to market failure. The present study seeks to examine the impact of the financial marketing mix(7p) on the relationship between behavioral bourgeois and investor decision making. The method of this research is applied to the purpose of the research and the method of collecting and collecting data is descriptive survey. The statistical population is real investors in Tehran Stock Exchange. 422 questionnaires were distributed. By eliminating incomplete questionnaires, 391 questionnaires were used for statistical analysis. The data was analyzed using SmartPLS and LISREL software. The results indicate that the financial marketing mix (7 p) affects the relationship between emotional and decision-making factors of investors more than cognitive biases. The two sides of the trained and promoted people have the most impact.
Hamid reza Shokrizadeh - jamal barzegari khanaghah - Hojat allah Sadeghi
Keywords : decision making ، marketing marketing (7 p) ، emotional suppression ، investor behavior ، cognitive bias
Companies must be able to preserve their customers and change them to the faithful ones. The automotive industry is one of the leading industries in the field of customer satisfaction. In this paper, based on a hierarchical analysis approach, customer satisfaction is formulated based on indicators after sale services, sale process, initial quality study, initial quality study, automotive performance execution and layout of the automobile industry. Also, by presenting an optimization model, the optimum customer satisfaction path from 1395 to 1404 is presented as a perspective for Iran Khodro, Saipa and Pars Khodro companies using an optimized control methodology, which is used to solve the MATLAB software. Finally, the cost of upgrading the customer satisfaction of the products of these companies for two consecutive years is 1396-1395. The results of the research show that the number of initial quality study has the most impact on customer satisfaction, which should be given more importance in the future planning of automobile companies as the most important control variable in order to improve the optimum route of customer satisfaction over the years to come.
kamran jalilian - kameleh nasiri
Keywords : dynamic programming ، sale services ، optimal control ، customer satisfaction
The aim of this study is strategic planning of knowledge-based companies on the basis of SWOT Model. The present study is conducted with an applied purpose and with descriptive-analytical method. It is a field study when data collection is considered. The data has been collected through a questionnaire made by the researcher. The study sample consisted of 228 cooperatives of South Khorasan province of Iran. The data has been extracted using SPSS software and analyzed using SWOT model. The results of the present study indicate that the companies in the cooperative sector of South Khorasan province are in a low level in respect of becoming knowledge-based. Therefore, in the current circumstances, the matching power with indices of becoming knowledge-based for the current status of the surveyed companies is less than 30 percent. Therefore, it seems that educational assessment and planning is needed to promote the knowledge-based indices in cooperative sector of South Khorasan province. It can ensure a promising future for these cooperatives in Iran's 20-year vision plan, resistive economy, knowledge-based products, self-sufficiency, employment, and entrepreneurship. Finally, some suggestions for the cooperatives of South Khorasan province have been presented with regard to the four strategies of SWOT model.
Seyed Ali Reza Mohamadzadeh - - Mahdi faghani
Keywords : pathology, ، strategy, ، knowledge-based, ، cooperative companies, ، development

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