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No 59
Vol. 59 No. 18
2019
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Constant changes in the business environment compel companies to think about new product development. In order to meet customer needs, active engagement with the customer and, more specifically, customer involvement in the process of developing new product is essential. The purpose of the present research is to identify the effective factors on customer involvement in the process of new product development in the food industry of Mazandaran province. Six effective variables include organizational strategy, new product features, external environment, organizational features, customer attributes, and relationships. The purpose of this research, in the form of applied research and in terms of the implementation of research, is descriptive-causal research. The statistical population of the research is the managers of different parts of the food industry of Mazandaran province, including production, product, marketing, brand, and other parts of the organization. The data gathering tool was a researcher-made questionnaire. In this research, structural equation modeling (SEM) has been used to analyze data and examine the hypothesis. The results showed that the organizational strategy variables, organizational characteristics, customer characteristics and relational factors have a positive and significant effect on customer involvement in the process of new product development. While the two variables of product and environment characteristics have no significant effect on customer involvement. Therefore, according to the results, food industry companies should pay particular attention to strengthening these factors in order to attract more customers to develop new products.
khorshid forughinia - ali akbar Jowkar - Mohammad Mahmoudi Maymand - mirza hassan hosseini
Keywords : Customer involvement, new product development process, food industry
Determining the Portfolio Strategies Proper business-to-business placement in industrial marketing for parenting organizations or holdings is one of the most important tasks of planners. In this regard, there are many methods and techniques that many companies have outlined for developing their own portfolio strategy. The use of the life-cycle model helps companies active in modern technologies and organizations active in the industrial market to first consider their strategies for each of the products without considering their internal constraints. Determine. In this approach, by analyzing the status of the indicators associated with the market, the stage of product life cycle, and determined by the status of organizations in leadership or follow-up, specify attractive products. This paper attempts to present the results of this approach to the Sina Electronic Development Company (holding ICT), one of the major companies active in the communications and information industry. The use of this approach and the results obtained demonstrate the effectiveness of this method For industries or fields of modern technology. In this study, the strategic position analysis has also been used to improve the accuracy of the analysis, and the results are presented in the final section.
hooshang nezamivand chegini
Keywords : Life cycle steps ، ، Strategic position ، ، Portfolio strategy
the present study aimed to investigate the effect of employee empowerment on knowledge sharing in Post and Telecommunication Company in Shiraz city. The statistical population consists of 210 people of all employees working in the PTC of Shiraz city. The sample size was determined 132 people according to Morgan table. Since this research discovers new facts and gives immediate answer to a question, it can be classified as an applied research by purpose. In addition, the Methodology approach to research is of descriptive-survey type that a standard questionnaire which its reliability was confirmed by Cronbach's alpha coefficient (0.799) was used to collect the date. The smart PLS software was employed to analyze the data. The results showed that knowledge empowerment of employees on knowledge sharing has a significant impact on knowledge.
Saeed Saeeda Ardakani - Mehdi Tajpour - Elahe Hosseini
Keywords : empowerment, ، knowledge sharing, ، Post and Telecommunication
Nowadays, with the advent of the concepts of risk management and sustainability and increasing of social pressures to reduce the negative impacts of industries on the environment and society, it is almost impossible to make strategic decisions such as the supply chain network design (SCND) without considering these concerns. Accordingly, in this paper a general mixed-integer linear programming (MILP) was developed for designing a closed-loop supply chain network, under disruptions conditions and sustainability considerations (focusing on social aspects). This is a multi-echelon, multi-product and multi-modal supply chain network. The sanctions on raw materials (as disruption events) were considered in the mathematical model through planning some scenarios. The most important decision variables in this model are related to: supplier selection, quantity of each raw material, facilities location, products flow between different facilities and transportation modes. Finally, designing a closed-loop supply chain network in Iran's tire industry was taken as a real world case study to demonstrate the applicability and effectiveness of the proposed model. In addition, the sensitivity analysis on some of the important parameters was carried out.
Ezzatollah Asgharizadeh - S. Ali Torabi - Ali Mohaghar - Mohammad Ali Zare Shourijeh
Keywords : Supply chain network design ، Sustainability ، Disruption ، Sanctions ، Mathematical model
Investment management in life insurance is very important because of its specific features. Unlike other insurance policies, life insurance is long-term and focused mainly on return on investment. Also, due to the 85% participation of insurers in the surplus of interest, the surplus in a period has little income for the insurance company,but the insurance company has a guaranteed return on the deficit. In addition, high return is one of the main factors of insurance companies competition in marketing. Also, insurance companies need to make sure they have enough liquidity to fulfill their obligations. Despite the fundamental differences between life insurance and property and liability insurance, No 60 Central Insurance Regulations do not differentiate between the investment of the above insurance reserves. In this study, we designed a portfolio optimization model for life insurance investments. Accordingly, the Markov Switching Vector Auto Regressive based on ideal optimization with contrasting goals set with the actual performance of the company. Optimization has been made in the portfolio of life insurance based on Moalem Insurance Company from 2012 to 2016. Investment weights have been implemented by simulating the Markov Switching VAR model with optimization objectives including maximizing insurance returns, minimizing shortfall, maximizing policyholder returns and minimizing liquidity shortages. Based on the results, the ideal planning optimization model produces more returns than the actual returns of the insurance and performs better in other objectives. As a result, this approach can be used to optimize life insurance investment portfolios in insurance companies.
Seyed Farhang Hoseini - reza raei - Ghadir Mahdavi
Keywords : life insurance optimization ، goal programming ، life insurance ، investment modelin ، ،

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